FleishmanHillard, founded in 1946, is expanding to offer services like advertising and social media marketing in addition to public relations.
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The new campaign is primarily digitally based and builds on the fact that many new readers first learn about the magazine from a professor or parent.
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Johnson & Johnson’s new campaign, called For All You Love, aims at reviving its tarnished brand.
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A marketing overhaul for the environmentally friendly housecleaning product leads to lower prices and a new promotion strategy.
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A new campaign sponsored by a group of home builders touts the myriad benefits to consumers of making their next “new home” one that is completely new.
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American Association of Advertising Agencies, New York, is joining with units of the McCann Worldgroup to sponsor a contest that will seek ideas to help market the ad industry to a broader audience.
Marketers are being drawn to digital realms like social media, in which agencies in New York — home to Silicon Alley as well as Madison Avenue — are increasingly proficient.
The Brooklyn band Ghost Beach addresses the debate over music piracy in a big way: on an LED billboard above the American Eagle Outfitters store in Times Square.
Gillette is promoting a new shaving tool for a man’s beard, chest and back by having women express their varying opinions about how much hair a man should have.
The big retailer’s new ads for the spring, a critical shopping season for home improvement stores, try to capitalize on the rising housing market.
Eight years after dividing into Degree Men and Degree Women, the Degree brand of deodorant is advertising its products under one creative umbrella.
The San Francisco ad market is being influenced by the entrepreneurial spirit of nearby Silicon Valley, with agency employees going into business for themselves.
Kim Corrigan joined the New York office of Rosetta, part of the Publicis Groupe, in a new post, partner in the health care vertical.
Account assignments, executive appointments and miscellaneous news from advertising agencies.
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