Hasta La Creative!

In a textbook display of how advertising is much different in the U.K., Tag Europe and Tesco — the world’s second largest retailer — used the music of The Great Kat in their ad for Call of Duty: Ghosts to add a sense of drama and urgency to the spot. In America, you don’t use the music of classically-trained virtuosos to sell video games, you use Eminem. Also unlike the U.S. campaign, Tag Europe’s ad prominently features a female gamer.

The 20 second spot scores The Great Kat‘s rendition of Vivaldi’s “The Four Seasons” to its footage of players enjoying the game, actual gameplay, and (for some reason) popcorn making. Fast paced violin and guitar shredding is “synched perfectly in time with Call of Duty: Ghosts’ fast action bombs, explosions, and death defying feats,” and popcorn. The ad began airing in the U.K. this past November, to promote Call of Duty: Ghosts‘ launch. “The Great Kat’s music is brilliant on the spot,” said Adam Lieber, Music Supervisor at shtik.tv. Now would somebody please pass the popcorn?

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Well, this is just all sorts of amazing. Taking the time-lapsed Photoshopping of Dove's "Evolution" to a new level, Hungarian singer Boggie has created a music video in which she is digitally retouched from normal girl into glamorous pop star.

Through a combination of CGI trickery and seamless editing, the video for "Nouveau Parfum" is so compelling, it's hard to look away. And because the on-screen effects are so subtle, you're still able to pay attention to the song, which isn't bad at all. The video was posted to YouTube in December but only recently became a viral sensation, generating almost all of its 2 million views over the past week.

The 27-year-old singer, whose full name is Csemer Boglarka, told the Daily Star that the shoot took eight hours and required five changes of wardrobe, makeup and hair style. She was proud to see the effort paying off by continuing to fuel the global debate over manufactured beauty.

"Women open magazines and they have to face that on the pages everyone looks perfect, therefore they start to feel imperfect. I wanted to make it clear that we shouldn't try to compete with this perfectionism and manipulation which ruins your self-esteem," she told the newspaper.

"You should accept yourself on your good days and bad days, which is a hard process but it pays out at the end."

Via The Presurfer.

We know what you’re thinking: “Holy shit, Sarah motherfucking McLachlan!!” But you should probably sit back down, take a deep breath, maybe drink a glass of water. You don’t want to get yourself too worked up. We don’t want you to start pounding your desk and throwing chairs in excitement. Hopefully you didn’t just scream that out loud for your boss to hear.

The Lilith Fair founder stars in this bizarre Super Bowl teaser that Venables Bell and Partners put together for its longtime client and perennial big game advertiser, Audi. In the spot, McLachlan parodies her own advertisements in support of the ASPCA, offering up a “special new song” to raise awareness for “misunderstood animals.” In this case, the “misunderstood animals” are Doberhuahuas (a cross between a Doberman and Chihuahuas, get it?). The freaky-looking things populate the spot, pictured hanging on couch by the fireplace, on a walk along the beach, tearing up a couch, and hanging out with kittens, ducklings and bunnies. It’s a bit bizarre, but it certainly should get people’s attention. And it features the always exciting music of Sarah McLachlan. You might want to wait until later to watch this, so you can appropriately rock out and get your Sarah on. Just saying.

The ad marks the second teaser from Audi, following “Dog Show,” which debuted earlier this week. Audi’s latest Super Bowl effort will be promoting the automaker’s all-new A3, billed as “the brand’s entry-level luxury sedan.” It will mark Audi’s seventh return to the Super Bowl. Keep an eye out for the spot during the first in-game break and following the third quarter kickoff. Stick around for “Dog Show after the jump. continued…

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Le compositeur Johnnyrandom a récemment dévoilé une musique réalisée entièrement en utilisant uniquement des sons tirés à partir d’un vélo et de différents composants. Ce morceau, appelé Bespoken, propose de découvrir le processus de création avec une belle vidéo. Plus de détails dans la suite.

NightBus, a dance-pop band, has a single to be released on Tuesday by S-Curve Records with an audio innovation for the earbud age.

Janice Min, 44, said Billboard faced challenges but could overcome them with a more visually arresting presentation and broader coverage.

The house band over at agency VIA have one very large Christmas wish: for David Bowie to cover one of their Christmas songs. They’d like to request your help in making that happen.

Visitors to the “Get it to Bowie” website can watch video of the band introducing the idea (which includes many terrible, and one decent, Bowie impression), listen to their Christmas songs, and spread the word via Twitter. There’s also a place to forward information to someone who knows Bowie (or knows someone who knows Bowie), and a button to click if you are David Bowie (which tweets to the agency that he’s agreed to cover one of their songs). Obviously, this is a far-fetched proposition, but there’s something appealing about VIA’s earnest enthusiasm. Good luck guys, but I don’t think it’s going to happen.

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This one is tough to take, but that’s kind of the point.

JWT Brazil created another attention-grabbing event raising cancer awareness for A.C. Camargo Cancer Center. After crafting a graffiti intervention for breast cancer last month, the agency set it sights on raising awareness for larynx cancer. As you may know, the main risk factor for larynx cancer is smoking, so this came complete with an anti-tobacco message.

Even more so than with the graffiti intervention, JWT Brazil uses the element of surprise to their advantage. A packed audience at MASP’s auditorium was waiting diligently to see the famed São Paulo University Choir. Instead, they were met by a very different kind of vocal ensemble: the Sua Voz Choir, made up of larynx cancer patients. The choir used “esophageal voice, prosthesis, electronic larynx (vibrator), oral speech and sound’s articulations” to make their way through Beatles classics “All You Need Is Love” and “She Loves You.” Their performance serves as a harrowing reminder of the dangers of larynx cancer, and the choir concluded it by unrolling an anti-smoking banner. Say what you will of the campaign (although you have to admit that JWT Brazil did a good job delivering their message in a unique way while catching their audience off guard), but you have to admire the bravery of the Sua Voz Choir.

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Today, Seattle-based agency Creature (they of recent storefront fame) opened a vinyl record shop in their ever-changing office window where customers can buy records by the pound. It’s a call back to nostalgia for family-run butcher shops and the original small business. You even buy your records out of a deli case and take them home wrapped in butcher paper. The first person to conduct business in Elpee’s Beat Shop bought 10 pounds worth of music. Thankfully, at $1.46 per pound, 10 pounds of “Choice Cuts” records costs much less than 10 pounds of tender ribeye. For the thriftier shoppers, there’s always the “Prime Beats” quality of vinyl selling for $1.03 per pound.

The storefront, with all of it’s Seattle-y charm, will be open weekdays throughout the holiday season as well as the occasional weekend. I’m not sure what kind of records you can buy – one of the press photos shows off a cutely tattered Nat King Cole album – but for a place rooted in music history, I’m hoping there’s plenty of variety. As of the opening, Creature promised 1,000 albums for sale. And if seeing all the butcher paraphernalia makes you hungry, there’s always Meat Loaf.

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The 2014 World Cup may not start for 183 days, but Visa is jumping on the publicity wagon extra early with “One Worldwide,” a singing welcome for all 32 teams playing in Brazil. Sources tell us Atmosphere Proximity is on the creative of the campaign. All of the singing comes courtesy of the Children’s Choir of Petropolis.

The three-and-a-half-minute video drags a little long since it fits in lyrics for every nation. Kids are cute, it’s hard to argue against that, and kids in face paint puffing out their chests in support of their respective teams can be fun, but the music choice gives off a haunting, strange tone at times. Let’s just say this is a far cry from Lionel Messi‘s Samsung spot that used little kids singing the Lorde single “Royals.” That felt flashy and happy with some high-production value. Made the viewer feel excited about soccer. The Visa spot doesn’t do any of those things. At least there’s still time to rethink things for the next 182 days.

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