Mar 12

Ted Ligety Talks to Snowflake for Climate Reality Project

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Yes, as mentioned, the Climate Reality Project created a video of Olympic gold medalist Ted Ligety, who won in giant slalom in Sochi by the way, talking to a snowflake.

Following the uncharacteristically warm Winter Olympic Games, Ligety decided to team up with CRP on their “I Am Pro Snow” campaign. The spot was created in-house, using b-roll footage from “I Am Pro Snow” partner Warren Miller‘s new film, Ticket to Ride. Climate Reality Project’s creative team combed through the footage for moments when Ligety was speaking with the boom operator, and created a fictional conversation with an animated snowflake. The results are damn near unwatchable, culminating in a painful rap from the snowflake. It’s a shame really, because this is a good cause and more people need to be educated about the realities of climate change, which in this case, was intended to explain why it was hurting snow sports. Well, not quite. If you feel like torturing yourself for 90 seconds or so, you can watch the video above. Stick around for credits after the jump. continued…

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Jan 29

EVB/Victors & Spoils Remake ‘No Diggity’ for JCPenney

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EVB and Victors&Spoils are banking on the effectiveness of 90s nostalgia and/or attempting to make you feel old with their remake of Blackstreet’s 1996 hit “No Diggity” for JCPenney. The song has been changed to “Go Ligety,” for J.C. Penney’s campaign in support of U.S. Olympic skier Ted Ligety.

“Go Ligety,” which is performed by C-Black of Blackstreet, informs viewers that when you round up your purchase to the nearest dollar proceeds go to the United States Olympic Committee. “”I like the way you work it. Go Ligety. You got to round it up.” rhymes C-Black, a fun, if cheesy, way to get the word out about the promotion. Ted Ligety doesn’t make an appearance himself, but J.C. Penney has a small Lil’ Ligety puppet act as a stand in. C-Black has a puppet doppelganger as well, who handles piano duties on the song. Between the puppets and the reworking of Blackstreet’s mid-90s hit, “#GoLigety” is a lot of fun, with enough going for it to get people to sit through its 2:15 duration.

 

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