Macklemore Gives Surprise Performance on a Bronx Bus to Promote the Grammys

To help promote the Jan. 26 telecast of the Grammy Awards, Macklemore and Ryan Lewis treated (or perhaps subjected) some Bronx, N.Y., bus riders to a taste of their No. 1 hit "Can't Hold Us." The duo is nominated for seven honors this year, including album of the year.

Commuters dance and clap along to the beat and seem to be admirably enthusiastic, considering how few were likely Macklemore fans. You'd have to go all the way to Denmark to find a happier bus! Some commenters rightly question just how "impromptu" the transit performance, part of the "Music Unleashes Us" Grammys campaign, really was, especially given the natty camerawork on display.

Staged or not, it's practically life-affirming compared to some recent ads that involve the (presumably) unsuspecting public. Like a certain vomiting devil baby.

Check out the performance below and a related promo clip featuring an impressively flexible geriatric dancer after the jump.


    

Macklemore, Ryan Lewis Bring Grammy Life to NYC Bus

Most likely, this video of Macklemore and his Jazzy Jeff shadow Ryan Lewis is a staged marketing effort from TBWA\Chiat\Day LA to promote the 56th Grammy Awards. The two musicians hop on a New York City bus with a boombox and start performing an impromptu concert full of Macklemore’s signature exuberance and corny hand movements. The riders on the bus start dancing and feeling the music – the bus driver even starts clapping on (probably fake) closed circuit footage.

I’d probably react the same way if Macklemore came on the crosstown bus. But you know how I know it’s not real? Because if anyone came on NYC public transportation with a boombox and started making noise, there will undoubtedly be at least two people who hate it and tell them to shut it off before they turn into depressed and sarcastic versions of the Hulk.

But whether it is real or not, the question everyone wants to know is: where is Ray Dalton? Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Macklemore & Ryan Lewis – Can’t Hold Us

Après Thrift Shop, Macklemore & Ryan Lewis change de registre pour proposer un magnifique clip illustrant le morceau « Can’t Hold Us ». Réalisée par Ryan Lewis, Jason Koenig et Jon Jon Augustavo, cette vidéo jongle avec talent entre différents univers et met en avant le drapeau « The Heist », titre de l’album.

Macklemore Ryan lewis - cantholdus8
Macklemore Ryan lewis - cantholdus7
Macklemore Ryan lewis - cantholdus5
Macklemore Ryan lewis - cantholdus4
Macklemore Ryan lewis - cantholdus3
Macklemore Ryan lewis - cantholdus2
Macklemore Ryan lewis - cantholdus
Macklemore Ryan lewis - cantholdus9
Macklemore Ryan lewis - cantholdus6