Hasta La Creative!

Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own “Ninja Rap” in a new spot from CP+B promoting Kraft’s ubiquitous macaroni and cheese-like food product, now with Teenage Mutant Ninja Turtle shaped pasta.

The spot plays on the nostalgic humor surrounding Vanilla Ice when a mom starts singing and dancing along with him. Her son is not pleased by this turn of events, and he angrily puts the box of Kraft Mac+Cheese in the cart and walks away as Ice–aka Rob Van Winkle–utters his trademark “Word to your mother” line. CP+B will run with several #WordToYourMother memes over the course of the new campaign, and also plans to reward the brand’s “most fervent Facebook & Twitter fans with Golden Autographs –limited edition boxes of Kraft TMNT Mac & Cheese that were props featured in the commercial and signed by Vanilla Ice himself.” Because Vanilla Ice autographs are still something people want, apparently.

The new campaign is a fun continuation of Kraft’s “You Know You Love It” and a fond reminder of TMNT days gone by for those of us who grew up with the turtles. Now, before Michael Bay ruins the franchise, let’s all take a moment to remember this wonderfully terrible moment in cinematic history:

If you still haven’t had enough of Vanilla Ice (You’ve had over 20 years to have enough of Vanilla Ice, what’s wrong with you?) stick around for a behind the scenes video, along with credits, after the jump. continued…

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Last month, we brought you news of four creatives — Jon Barco, Andy Dao, Bryan Denman, and Michael Lopez — who launched a campaign to make the “Ice Cube’s A Pimp” Goodyear blimp of Ice Cube‘s classic “It Was A Good Day” a reality on National Good Day Day, January 20th, while raising money for the South Central charity A Place Called Home. The campaign went viral, and Goodyear took notice. While they were reluctant to fly that particular message, Goodyear did indeed commemorate January 20th with a “Good Day Blimp,” and even offered the kids of A Place Called Home a ride-along on the blimp.

Tool’s Jason Zada, who you may remember from the award-winning and creepy “Take This Lollipop,” was there to document the process. Ice Cube was on hand, thrilled to help out A Place Called Home, and the Good Day Blimp crowdfunding crew couldn’t have been happier (well, except maybe if Goodyear had run with the original message). If you’ve been following this story at all, it’s well worth the four minutes to see this charitable campaign come to fruition, and to hear Ice Cube‘s thoughts on the matter. Here’s hoping you all have a good day.

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Les créatifs du studio grec Bent ont réalisé le design de l’album de Wall to Wall Carpeting intitulé « Pilliad Echons », imprimé chez Symbol Ink et édité chez la maison de disques Orilla. Fabriqué en liège, le packaging du CD représente une rivière agitée en adéquation avec le mouvement des ondes sonores de la musique.

« Plastic Infinite » est un vinyle tout particulier qui a été édité par le duo anglais Sculpture. Une image imprimée sur le vinyle s’anime quand il tourne sur une platine, imitant le zootrope. Tout un mouvement et des motifs prennent vie entre les sillons du vinyle. Une expérience du disque à découvrir dans la suite.

Après Salience, le vidéaste américain Paul Trillo a réalisé le clip du groupe The Peach Kings pour leur chanson intitulée « Be Around ». Le vidéaste a fait toute sa réalisation en double exposition, confondant les silhouettes des chanteurs à des paysages de nature, de ville ou encore de mer.

Paul Trillo’s site.

BBDO associate creative director Diego Contreras (formerly of Anomaly) is making the jump to directing music videos with his cinematic video for Kool Head’s “Leon,” which he also wrote.

Contreras matches the late-night neon vibe of Kool Head’s dance-y, 80s synth laden track, while at the same time managing to tell a story over the course of the 5:30 video. To get the distinct visuals for the video, Contreras filmed in New York, utilizing “Lomo anamorphics on the Arri Alexa 4:3.”

The “Leon” video came about as a result of the friendship that developed between Contreras and Jason Nitti (producer/songwriter of Kool Head) while Nitti was an art director at Anomaly. When Nitti sent Contreras a folder of Kool Head tracks, Contreras loved the project so much he asked if he could shoot a video. Nitti told him to pick whichever track he wanted, and Contreras instantly gravitated toward “Leon.” As for the idea behind the music video, Contreras told The Music Bed it developed from “a weird TV spot for Converse [he wrote] about kids waking up in the middle of the night and sleepwalking to a basketball court to play ball. It was about loving something so much that you do it in your sleep. But like 98 percent of our work in advertising, it went into the horrifying black hole of dead ideas. So I brought it back out and used it as a starting point…which quickly evolved into a new story for the video.”

Initially funded via Kickstarter, Diego and producer Will Mahr “pitched in to double the budget” so that they could make the music video they wanted. Check out Contreras’ “Leon” video above, and stick around for credits after the jump. continued…

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I never thought I'd hear Tegan and Sara in an Oreo commercial, but I also never thought Tegan and Sara would make bouncy dance pop, so everything's up in the air at this point.

The Canadian duo provided a pretty awesome version of the "Wonderfilled" jingle for this "Dare to Wonder" ad from The Martin Agency (it first aired during the Grammys) promoting a series of limited-release Oreo flavors including berry, peanut butter, lemon and mint. Honestly, all those sound really gross, but the jingle is right in line with Tegan and Sara's lyrical sensibilities, and of course they didn't even write them—the ad agency did.

Living in a world where Tegan and Sara play a song they didn't write for the purpose of selling junk food feels a bit strange, but they've said they don't make albums to keep their old fans, so perhaps that same principle has been applied here.

Chances are you were watching Sunday night when Bob Dylan actually asked, in a Chrysler ad reaching over 100 million people, “Is there anything more American than America?”

It stands out, amidst stiff competition, as the most ridiculous line uttered during the barrage of Super Bowl advertising. The rest of the spot almost doesn’t even matter, since all people will remember is that one terrible line that begs to be parodied. And now it has been. A not as of yet identified Miami Ad School student created this parody using the footage from the Chrysler spot, dubbed with  their best Dylan impression waxing ridiculous on America. With lines like, “Cuz ‘American’ is America’s adjective, and sometimes it’s a noun for people in America” and “Being an American person? Well, that takes being a person in America” the parody does a good job at pointing out what’s so ridiculous about not just the specific Chrysler ad in question, but a whole genre of overly-patriotic advertising. Now if only we knew who was responsible…

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At 28, Bruno Mars was the youngest solo headliner at the Super Bowl, and he put on a show that was like a performance by an extremely gifted cover band.

Lorde is a humble, homegrown New Zealand star, and she's taken out a full-page ad in the New Zealand Herald to make sure everyone back home knows she hasn't forgotten that.

Ahead of her performance at the Laneway music festival on Wednesday night this week (apparently her only summer show in New Zealand, where it's summer, Yankee suckers), the singer of anti-materialist anthem "Royals" penned a handwritten note for the ad celebrating her performance Sunday night at the Grammy Awards in L.A., not to mention the two awards she picked up there, for Song of the Year and Best Pop Solo Performance.

"hiya if you're reading this, Joel & I won. HOLY CRAP," reads the letter, referring to her producer Joel Little. "I just wanted to say thank you for the time you've given me over the past 14 months… without your support there's no way I would've ever gotten to stand in the middle of the Staples Center and perform in my school shoes."

It's a classy, charming statement of appreciation that fits nicely with her acceptance speeches, and broader down-to-earth positioning—a nice example of when marketing can perfectly align with honesty. Or at least, with an exceptionally convincing illusion of it.

See the full ad below.