Hasta La Creative!

To repeat the popular Mark Twain misquote, “Rumors of my death have been greatly exaggerated.”

We’re not sure why San Francisco’s DOJO didn’t respond to any of our requests for information on last month’s rumor that it would soon be closing its doors or why its listed phone number stopped working, but the agency certainly appears to be operating normally: today we received two new campaigns for client Sound United’s audio brands Definitive Technology and Polk Audio.

First we have John Legend sounding “so real” in two…no three…no four…places at once:

After the jump, three spots for Polk.

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New Career Opportunities Daily: The best jobs in media.

The next time some douchey middle-aged accountant cuts you off at a stoplight, it could be in an electric car!

BMW (the official car company of overly-entitled drivers in the tri-state area), is unveiling its first ever electric car, the BMW i3, in grand style with “the world’s first interactive 360° film.” Created by agency WCRS in collaboration with Mustard Films and Tool, the app entitled “Become Electric” is designed to promote a first-of-its-kind car with a unique visual experience. It was just made available for download worldwide.

“Our idea was to create the first ever 360° virtual test drive film. By producing it as an App for mobile and tablets we were able to put the viewer in control and give them a unique, personalised experience that would entertain as well as allow them to experience the car,” says WCRS Creative Director Ross Neil. BMW i Communications Manager Nicola Green hopes that the app will lead viewers to test drive the car in real life. Some drivers might take a little convincing to get on board with the idea of an electric car (especially those used to luxury/performance vehicles), and the immersive experience created by the parties involved could be the thing that helps convince them.

So the next time some entitled prick dangerously weaves in and out of lanes because he has an expensive car and therefore owns the road, at least he won’t be contributing to the greenhouse effect. Thanks, BMW!

You can download the app at the iTunes store here, or at the Google Play store here. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

Remote Control Tourist, the new interactive digital/video Tourism Victoria project from Clemenger BBDO , Exit Films, and Tool director Jason Zada, is kind of like The Sims without the gibberish language. You can control people from your computer, suggest they eat a certain food, walk a certain direction, enter a certain door. If you don’t want to suggest activities via social media, you can just watch the live streams. Voyeurism at its finest, or at least, voyeurism at its least creepiest.

The project is meant to promote Australian tourism by showing off the sights and sounds of Melbourne, and the live stream, which runs October 9-13 for about eight hours per day, adds a compelling dimension to tourism advertising. One man and one woman will travel around the city with head-mounted cameras, tailoring their movements to the social media suggestions. Hear’s to hoping people use the opportunity to be classy and find out more about a beautiful city, and not, you know, be dumb and inappropriate on the Internet, like most of the time. The broadcast officially kicked off, well, about now.

New Career Opportunities Daily: The best jobs in media.