Hasta La Creative! Komal Bedi Sohal Copywriters Archives

Jan 31

Lorde Takes Out Full-Page Ad in New Zealand to Thank Fans in a Handwritten Letter

Posted in: Uncategorized

Lorde is a humble, homegrown New Zealand star, and she's taken out a full-page ad in the New Zealand Herald to make sure everyone back home knows she hasn't forgotten that.

Ahead of her performance at the Laneway music festival on Wednesday night this week (apparently her only summer show in New Zealand, where it's summer, Yankee suckers), the singer of anti-materialist anthem "Royals" penned a handwritten note for the ad celebrating her performance Sunday night at the Grammy Awards in L.A., not to mention the two awards she picked up there, for Song of the Year and Best Pop Solo Performance.

"hiya if you're reading this, Joel & I won. HOLY CRAP," reads the letter, referring to her producer Joel Little. "I just wanted to say thank you for the time you've given me over the past 14 months… without your support there's no way I would've ever gotten to stand in the middle of the Staples Center and perform in my school shoes."

It's a classy, charming statement of appreciation that fits nicely with her acceptance speeches, and broader down-to-earth positioning—a nice example of when marketing can perfectly align with honesty. Or at least, with an exceptionally convincing illusion of it.

See the full ad below.

Dec 11

Visa Sings for FIFA’s League of Nations in World Cup Spot

Posted in: Uncategorized

The 2014 World Cup may not start for 183 days, but Visa is jumping on the publicity wagon extra early with “One Worldwide,” a singing welcome for all 32 teams playing in Brazil. Sources tell us Atmosphere Proximity is on the creative of the campaign. All of the singing comes courtesy of the Children’s Choir of Petropolis.

The three-and-a-half-minute video drags a little long since it fits in lyrics for every nation. Kids are cute, it’s hard to argue against that, and kids in face paint puffing out their chests in support of their respective teams can be fun, but the music choice gives off a haunting, strange tone at times. Let’s just say this is a far cry from Lionel Messi‘s Samsung spot that used little kids singing the Lorde single “Royals.” That felt flashy and happy with some high-production value. Made the viewer feel excited about soccer. The Visa spot doesn’t do any of those things. At least there’s still time to rethink things for the next 182 days.

New Career Opportunities Daily: The best jobs in media.

Dec 06

Lorde – Team

Posted in: Uncategorized

La jeune artiste néo-zélandais Ella Maria Lani Yelich-O’Connor, connue sous le pseudonyme de Lorde, nous présente son clip illustrant le morceau Team, présent dans l’album Pure Heroin. Une vidéo sombre suivant les aventures de deux adolescents très réussie, réalisée par Young Replicant.