Samsung, Telefonica/Vivo Pay Homage to Brazilian Rocker, Raul Seixas

Samsung and Telefonica/Vivo join forces to show some love for  Raul Seixas, a legend in Brazilian rock circles, by creating the first ever music video for his tune, ““Metamorfose Ambulante.”

The song, which translates as “Walking Metamorphosis,” was composed about 40 years and helped launch Seixas to stardom in his home country. Samsung and Telefonica/Vivo’s music video is a loving homage to Seixas that simultaneously shows “how technology changes people’s lives and how the power of connections can transform human beings.” Seixas’ family “participated in each stage of development” for the project. The large-scale film production was “shot by a team of 75 professionals in Argentina’s Sierra de la Ventana,” an ideal location for the music video’s Stone Age setting.

An app is available in addition to the film, which allows users to upload their photos and transform them into a characterization of Seixas, likely inspired by the hundreds of Seixas impersonators who transform themselves for an annual parade in downtown São Paulo celebrating Seixas’ birthday. The app and music video are both part of a new branded content campaign for Telefonica/Vivo from the agency Africa. Stick around for credits after the jump. continued…

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F/Nazca Saatchi & Saatchi Launches Erroneously Named ‘Stay Apes’ Campaign for Operation Smile

Sao Paulo-based F/Nazca Saatchi & Saatchi’s new integrated campaign for NGO Operation Smiles, “Stay Apes,” reminds us that “the act of sharing is what helped us evolve as a species.”

Operation Smile has worked in Brazil since 1997 and performed reconstructive surgery for cleft lip on over 5,600 needy children. But now, the org depends exclusively on local contributions and has apparently fallen on hard times.

That’s where “Stay Apes” comes in. F/Nazca Saatchi & Saatchi executive creative director Eduardo Lima hopes the effort will “remind people, especially non-donors, that the act of sharing is what helped us evolve as a species and should never be ignored.”

The spot was inspired by a Duke University study exploring the ancestral nature of empathy. It shows a monkey deciding to share its food with another monkey that it has never met before. Text saying “We were once all apes. Those were the days.” pops up, before directing viewers to give to NGO Operation Smile.

It’s an interesting approach to promote the act of sharing. There is one major flaw with the title of the spot, however: monkeys are not apes. We get it, though. “Stay primates” just doesn’t have the same ring to it. Credits after the jump.

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