Hasta La Creative!

If you’re looking for a low-calorie dessert that mixes avocados and chocolate, then Oreos has a video for you.

To promote new special-edition mint and strawberry-cheesecake flavors of the classic sandwich cookie, packaged-foods conglomerate Mondelez is now making its own versions of the BuzzFeed Tasty-style, hands-and-ingredients recipe shorts that have exploded across Facebook feeds in recent years—because clearly, there weren’t enough already.

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360i launched a new campaign for Oreo, promoting the release of Oreo S’mores (can someone explain why these weren’t called S’mOreos?) with animated ads featuring an unidentifiable forest creature named S’morey.

In each spot S’morey reacts to a campfire alarm, grabbing a package of Oreo S’mores and heading to the scene to prevent campfire disaster. S’morey gets his own 80s-inspired theme song, which describes him (inaccurately) as “a bit like a badger, a bit like a hare.” The creature comes to the rescue when s’more-craving people attempt to start campfires in a canoe, on a golf course and at work, putting out the fires before providing Oreo S’mores to satisfy their cravings. While the spots never quite hit the mark with their goofy humor, S’morey is a somewhat memorable character and provides a light-hearted illustration of the flavor’s selling point (easy access to S’more flavor, without the hassle of a campfire). The ads will run on social media platforms including Facebook, Instagram, Twitter and Tumblr, in addition to YouTube.

Credits:

Client: Oreo
Janda Lukin, North America Senior Director
Lauryn McDonough, Senior Brand Manager
Elise Burditt, Senior Associate Brand Manager

Social: 360i
Pierre Lipton, Chief Creative Officer
Aaron Mosher, Group Creative Director
David Yankelewitz, Group Creative Director
Declan Byrnes-Enoch, Senior Art Director
Alex Augustinos, Senior Copywriter
Bjorn Kusa, Art Director
Avi Azouz, Copywriter
Amanda Kwan, Senior Producer
Shankar Gupta-Harrison, VP of Strategy
Sandra Ciconte, VP, Group Account Director
Josh Lenze, Account Director
Maggie Walsh, Senior Strategist
Megan Falcone, Account Manager
Katya Kotlyar, Community Manager

Production Company: ShadowMachine Los Angeles
Executive Producers: Alex Bulkley, Corey Campodonico
Director: Jed Hathaway
Producer: Tobias Conan Trost
Animator: Sapphire Sandalo
Animator: Nick Bane
Animator: Sean Nadeau
Animator: Kelly Wine
Character Designer: Christina Faulkner
Character Designer: Sapphire Sandalo
Background Designer: Brian Pitt
Storyboard/Animatic Artist: Kelly Wine
Editor: Jose Martinez
Assistant Editor: Zach Frank
Sound Design: Pendulum Music; Ryan Franks, Scott Nickoley
Commercial Rep: Hunky Dory; Gisela Limberg, Ali Tiedrich

Public Relations: Weber Shandwick
Advertising: The Martin Agency
Media: MediaVest

Showing crazy trick shots is a pretty good way of getting viral video views, as we’ve seen in branded efforts from Wheaties (bowling), McDonald’s (soccer)—and of course, that old, fake-as-hell Michael Jordan and Larry Bird ad “Nothing But Net.”

Now there’s a new kid in town, Peter Bamforth—a YouTuber who makes “videos about anything and everything.” But he’s particularly adept at trick shots. His “EPIC Ping Pong Trick Shots” video from 2011 got 300,000 views.

And now, he’s returned with more trick shots—starring Oreo cookies.

It’s a pretty impressive feat, not only because of the level of inventiveness in materials, but also for the patience this kid must have. Check it out below.

360i collaborated with production company Shadowmachine to launch an animated campaign celebrating the Valentine’s Day limited release of Red Velvet Oreos.

The agency has fun with the holiday theme in the spots, jokingly giving the brand’s Valentine’s Day treats aphrodisiac-like qualities. In “The Bus,” a woman, aptly described by Adweek as looking “kind of like a middle-aged Daria,” (that the animation style recalls that classic MTV series only makes the comparison even more appropriate) eats a Red Velvet Oreo on the bus and then proceeds to slowly slide her hand up the bus pole to flirt with the guy next to her. Another, similarly-themed spot employs a similar aesthetic and features a clerk unable to move a box of the treats away from the scanner while getting suggestive with a customer.

Valentine’s Day spots have a tendency to get overly sentimental or nauseatingly cutesy, but 360i’s lightheartedly humorous approach for Oreo feels just right. While it may not reach the same heights as the agency’s collaboration with designer Lori Nix for Halloween, the campaign creates a goofy holiday mood perfect for the brand, wetting viewers appetites for the new product’s limited release in the process. The brand will roll out a new spot in the series each day this week, in a lead up to Valentine’s Day.

Credits:

Client: Oreo
Senior Associate Brand Manager: Kerri McCarthy
Senior Associate Brand Manager: Elise Burditt
Senior Brand Manager: Lauryn McDonough
North America Director: Janda Lukin

Agency: 360i
Chief Creative Officer: Pierre Lipton
Group Account Director: Sandra Ciconte
Group Creative Directors: Aaron Mosher, David Yankelewitz
Art Director: Kelsie Kaufman
Copywriter: Jessy Cole
Associate Producer: Ethan Brooks
Senior Producer: Amanda Kwan
Account Director: Josh Lenze
Senior Strategist: Maggie Walsh
Account Manager: Megan Falcone
Community Manager: Sarah Wanger
Community Supervisor: Namrata Patel

Production Company: Shadowmachine (LA) http://www.shadowmachine.com
Executive Producers: Alex Bulkley, Corey Campodonico
Director/Producer: Jed Hathaway
Lead Animator: Sapphire Sandalo
Animator: Iana Kushchenko
Animator: Sean Nadeau
Character Designer: Matt Garofalo
Background Designer: Emilio Santoyo
Storyboard Artist: James Gibson
Animatic Editor: Peter Keahey
Sound Design: Pendulum Music (Ryan Franks, Scott Nickoley
Commercial Rep: Honky Dory (Gisela Limberg, Ali Tiedrich)

The Martin Agency launched a new global campaign for Oreo, called “Play With Oreo.”

“Fans have always played with Oreo in a number of unique ways by twisting, licking, dunking, rolling, stacking and dipping the cookie. Now, the brand is on a mission to inspire imagination and play around the globe, not only with the cookie itself, but in consumer’s everyday lives,” the brand explained to Adweek.

Coming on the heels of such playful efforts as 360i’s Halloween “Nomsters,” the new campaign is far from a dramatic shift for the brand. Indeed, the new ad keeps the “Wonderfilled” platform (and tagline) intact. The animated spot, set to an original tune by French electro-pop act Yelle, focuses on all the different ways consumers play with and tweak their Oreos. “It’s so easy to let your imagination go when you play with Oreo,” the song (and spot) concludes.

It comes across as a pretty natural evolution for the brand, building on previous “Wonderfilled” efforts as the brand sharpens its focus on imagination and play. The ad will make its U.S. broadcast debut — in both 15 and 30 second versions — next Monday, eventually airing in over 40 countries. In other Oreo news, the brand confirmed that Red Velvet Oreos will be released in time for Valentine’s Day.

Credits:

Client: OREO (Mondelez International, Inc.)
VP, Global Biscuit Category: Jason Levine
VP, Brand Strategy and Communications: Jill Baskin
Senior Director, OREO & Chips Ahoy!: Janda Lukin
OREO Global Brand Manager: Flavio Ackel
OREO Sr Associate Brand Manager: Kerri McCarthy

Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
SVP/Executive Creative Director: Jorge Calleja
VP/Creative Director: David Muhlenfeld
VP/Creative Director: Magnus Hierta
VP/Group Planning Director: John Gibson
Strategic Planner: Gigi Jordan
EVP/Worldwide Acct Director: John Campbell
SVP/Group Acct Director: Darren Foot
VP/Account Director: Leslie Hodgin
VP/Account Director: Britta Dougherty
Account Supervisor: Molly Holmes
EVP/Managing Director Production & Development: Steve Humble
Producer: Heather Tanton
Junior Producer: Maggie Shifflett
Group Project Management Supervisor: Giao Roever
Business Affairs Supervisor: Juanita McInteer

Production Company: Brand New School
Executive Creative Director: Jonathan Notaro
Managing Director: Devin Brook
Head of Production: Julie Shevach
Producer: Johnna MacArthur
Designer: Andrés Rivera
Designer: Jeffrey Welk
Designer: Jungeun Kim
Designer: Lindsey Mayer-Beug
Designer: Serge Kirsanov
CG Director: Russ Wootton
2D Lead: Mark French
Technical Director: Dan Bradham
3D Animator: Carmine Laietta
3D Animator: Jon Burke
3D Animator: Spyridon Serbos
3D Animator: Sam Crees
3D Artist & Cell Animator: Jeff Bryson
3D Artist & Cell Animator: Morten Christensen
3D Lighting: Michael Lampe
3D Lighting: Sylvia Apostol
3D Modeler: Atsuki Hirose
3D Modeler: Scott Denton
3D Modeler: Young Lee
3D Rigger: Jason Bikofsky
3D Rigger: Jonah Austin
2D Compositor: Jeen Lee
2D Compositor: Jeff (Dragon) Billon
Storyboard Artist: Fred Fassberger
Storyboard Artist: Tung Chow
Assistant Editor: Tyler Byrnes

Music Composition & Lyrics: David Muhlenfeld, English Major

Music Production & Mix: Duotone
Engineer: Aaron Mirman
Producer: Lissa Farquhar
Executive Producer: David Leinheardt

Final Master: The Lodge
Voiceover talent: Yelle
Music Supervision: Aaron Mercer, Wool&Tusk

Public Relations: Weber Shandwick
Media: Media Vest
Social: 360i

Oreo would like you to start solving your conflicts by scrubbing its cookies against your tongue as fast as you possibly can.

This new spot from AKQA London (and Mind’s Eye director Luke Bellis) shows pairs of what appear to be siblings and friends squaring off over various disputes—like riding shotgun in a car whose backseat is stuffed to the brim, picking what to watch on TV, or taking the blame for knocking the head off a statue with a soccer ball. But instead of, you know, flipping a coin or playing Rock Paper Scissors, they whip out Double Stuf Oreos, put on the stupidest faux-intense-concentration faces they can muster, and compete to be first to transfer all the cream from their cookies onto their tongues.

“We’ve all got something to settle,” reads the copy. “Lick for it,” adds the tagline, using a verb that doesn’t quite accurately describe the action portrayed in the preceding spot.

It’s a somewhat strange commercial, with slightly too much close-up footage of people’s mouths, and it can’t help but evoke Tootsie Roll Pops, which long ago cornered the repetitive-licking theme in advertising. But maybe it’s just not meant for olds like us to understand. The target demographic is clearly tween-ish, a point driven home by the bad dubstep soundtrack.

It is hard to believe any sane person would have the patience not to just eat the cookie.

Source

Usar biscoitos como base ou complemento para algum prato não chega a ser novidade para quem costuma cozinhar. A Oreo, então, resolveu incorporar essa ideia com a série “Snack Hacks”, onde ensina os consumidores como criar novos pratos usando o biscoito – inclusive com a ajuda de chefs conhecidos, como Michael Voltaggio, do Ink, Roy Choi, do Kogi, e Nguyen Tran, do Starry Kitchen.

Cada um deles desenvolveu uma receita original, combinando o biscoito com outros ingredientes, e apresentando aos fãs da marca um mundo novo de possibilidades. E para quem pensa que só é possível preparar pratos doces, uma supresa: os chefs mostram que, com uma boa dose de criatividade e curiosidade para experimentar, é possível se surpreender com o resultado. Vale o play.

Post originalmente publicado no Brainstorm #9
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A chegada da concorrência fez a Nestlé se mexer e tirar a marca Negresco do limbo da comunicação. No mesmo mês em que Oreo voltou ao Brasil, inauguraram uma fanpage no Facebook – que já ultrapassou 550 mil fãs – e agora revelaram que o rap do Amaury Jr. trata-se, na verdade, de uma campanha viral.

Com letra escrita por Gabriel, o Pensador, a música “Desenrola” pede para que os brasileiros não compliquem a vida, em uma provocação bem sutil, mas facilmente identificável.

Em 24 horas, o vídeo original conquistou 60 mil visualizações no YouTube e virou motivo de piada nas redes sociais. Amaury Jr. chegou a dizer que o clipe era uma forma de protesto pessoal.

A criação é da Publicis Brasil, AG2 Publicis Modem e Publicis Dialog.

Post originalmente publicado no Brainstorm #9
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I never thought I'd hear Tegan and Sara in an Oreo commercial, but I also never thought Tegan and Sara would make bouncy dance pop, so everything's up in the air at this point.

The Canadian duo provided a pretty awesome version of the "Wonderfilled" jingle for this "Dare to Wonder" ad from The Martin Agency (it first aired during the Grammys) promoting a series of limited-release Oreo flavors including berry, peanut butter, lemon and mint. Honestly, all those sound really gross, but the jingle is right in line with Tegan and Sara's lyrical sensibilities, and of course they didn't even write them—the ad agency did.

Living in a world where Tegan and Sara play a song they didn't write for the purpose of selling junk food feels a bit strange, but they've said they don't make albums to keep their old fans, so perhaps that same principle has been applied here.