Hasta La Creative!

A agência Mother London entrega mais um filme incrível para a Ikea. Depois de “Cats“, “Playin’ with my Friends“, “Make Room for your Life” e “Make More of your Garden“, eles acabaram de lançar “Make Small Spaces Big“, um filme quase bizarro – quase engraçado – quase dramático, mas adorável.

A campanha é inspirada no fato de que os britânicos vivem em espaços 15% menores que o resto da Europa.

No enredo eles entram na imaginação de uma menina brincando com sua “casinha de bonecas”, um verdadeiro conjunto habitacional que está longe da casa dos sonhos da Barbie. A história mostra a vida de uma mãe solteira, que acorda com o cabelo desarrumado, joga ping pong na mesa de jantar, lava roupas, deixa o filho com a avó e sai para se divertir, e por que não curtir uma ressaca? Uma realidade muito mais próxima dos dias de hoje, especialmente dos consumidores da Ikea, que não andam por aí de Corvette Pink.

Durante o vídeo, é possível ver como os móveis da Ikea podem transformar um apartamento pequeno em uma casa maior e mais bonita.

A excelente produção transforma atores reais em bonecos plásticos e a trilha sonora de Aretha Franklin com “One Room Paradise” sugere criar um paraíso em um quarto com o homem que ama. No contexto da mãe solteira que vive apenas com o filho, a mensagem é matadora!

Palmas pra Mother, que mais uma vez vai contando histórias interessantíssimas para a Ikea, num mundo onde não vivemos mais o sonho da vida perfeita da Barbie. Só senti falta de um take com a mãe se trocando e mostrando aqueles seios da Barbie, sem os polêmicos mamilos 😛

Assista acima, em HD e tela cheia, por favor.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

From Mother’s UK shop comes a new two-minute spot for IKEA kicks off the new ‘Make Small Spaces Big’ campaign.

Featuring the vocals support of soul singer Elayna Boynton covering Aretha Franklin‘s “One Room Paradise,” we’re taken inside a doll house stocked to the brim with IKEA furniture. There we meet a single mom with a creepy doll head raising her similarly creepy doll-headed son, both adept at finding solutions for making their tiny house bigger.

Now, for U.S. audiences, the doll heads are a bit off-putting and hard to get over. But, once you do, you come to realize what a rarity it is that we see single parent households depicted in advertising, especially for a global brand like IKEA. Mother does a wonderful job in not only demonstrating the products’ features, but also giving the spot some emotional weight. If it was only something other than doll heads…

Take a virtual MTV Cribs-style tour of the apartment from the spot here, and view credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Yes, this is the brainchild of agency creative vet Feh Tarty, who has spent the last three years as a creative director at Mother London and has also worked at the likes of W+K and Goodby during his career. While Mother NY does its own thing with “Momtract,” we have this celeb-themed Mother’s Day effort from across the pond that includes a game called, yes,Who is Really Famous. Regarding the project, Tarty says, “Throughout my career in advertising, I’ve had the opportunity meet some famous people. But when I would share these experiences with my mom, in more cases than not, she would have no idea who a person was. I would jokingly say to friends that no one is really famous unless my mom knows who they are. So I decided to find out who actually is, according to my mom, by making a film and asking her which names or faces she [recognized].”

As the clip suggests, you are asked to select photos of at least 20 celebrities and then ask your mother whether she recognizes them. So farthe “top least famous people” on the Who Is Really Famous site are Diddy and Russell Crowe. C’mon mums, you can do better because we’re talking about royals, pop stars and others for heaven’s sake. Give it a go if you’d like with yours and play here.

New Career Opportunities Daily: The best jobs in media.

For now, your guess is as good as ours, but apparently, a great reveal is on the way some time today from Mother, which for obvious reasons celebrates Mother’s Day (which is this Sunday, the 12th in case you forgot) as if it were Christmas. Case in point, we’ve been told that the agency is even closing shop this coming Monday so we’re assuming some Sunday revelry will be in order. We’re not sure what the hell that all entails exactly but in the meantime, see the teaser above to get a glimpse at what agency’s got in store today. We’ll update with the full reveal once we receive. We don’t know about you, but a “Momtract” kinda scares us.

Update: Well, the agency seems to have been delayed a bit, but as promised, here’s a full clip promoting Mother’s “Momtract,” which, yes, still scares us, as it’s a contract that “gives mothers back the power they woefully lost as their children aged.” Well, we do remember at a certain point in high school the folks saying that “just because you’re taller than us, doesn’t mean we can’t tell you what to do” (for real). Yep, this just refines that notion, we think. See promo below and, if you dare, draw up your own “Momtract” here:

New Career Opportunities Daily: The best jobs in media.

Retailers and advertising agencies started their April Fool’s campaigns early this year for much the same reason that they front-run Christmas and Super Bowl campaigns: the ability of social media to convey and amplify marketing messages.

Add it to the pile of amusing agency side projects: Instasham, an online collection of stock photos specially designed for posting to Instagram, showing all those things you wished you had done just so you could post them to Instagram. Didn't get to hang with Kanye? Instasham it. Didn't go to the Coliseum? Instasham it. Didn't sunbathe on a yacht in the Caribbean with beautiful bikini-clad women? You get the idea. Because Instagram is now well past the what-all-the-cool-kids-are-doing upswing, and well into the why-is-everyone-in-such-a-reflexive-narcissist stage, and oh, by the way, all of your photos already look the same as everyone else's, and it turns out the contents of your closet aren't really that fascinating after all. From Mother, New York, creative team Andy Dao and Stacey Smith. Site development by Joseph Valle. Made all the better by the website's "how to" instructions on using your smartphone to take a picture of the pictures on your computer screen.

Michael Bolton also told me to tell you that, hey, you’re not the only one enraptured with the pop crooner due to his handsome face and sweet, sultry voice. Michael Bolton’s not going to just drop everything and dedicate his entire day to a phone conversation with you. Why would he? He’s rich, single, and famous. Michael Bolton has more important things to do than talk to one of his many fans about their boring lives. Just, don’t call him, okay? Seriously, back off. Consider this a fair warning.

From Mother NY comes a new campaign for Optimum, the phone, Internet and cable provider that changed their logo last year but reminded you that they weren’t in the logo business because they think you’re stupid. This time around, they’re asking you to call them. Not Michael Bolton. Get it? Because dialing the phone is hard. They think you’ve gotten stupider since your last encounter.

Another new spot from Optimum (above) reminds you that for an optimal TV viewing experience, you should move on your chair or other reclining device in front of the TV. Oh, and I would recommend calling Michael Bolton’s number even though Optimum told you not to. There’s a surprise on the other line. Credits for both spots after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Continuando sua boa campanha que começou com Kiefer Sutherland, a Acer traz agora Megan Fox como protagonista de um comercial tão bem humorado quanto.

Assim como Jack Bauer tinha uma paixão – assar cupcakes – Megan também vai em busca de trabalhar com o que gosta: vida marinha.

Ao ouvir mais uma proposta absurda de roteiro, a atriz levanta da mesa do restaurante e salva a vida de duas lagostas que estavam no aquário. É a partir daí que ela passa meses em um laboratório tentando decifrar a língua dos golfinhos.

De maneira divertida e original, a Acer explora aqui um conceito bem comum – que é mostrar que seus computadores são ideais qualquer que seja a sua vocação – mas sem cair no clichê, e não deixando de destacar características do produto.

A criação é da Mother London.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Eu já vi essa cena várias vezes. Acabou de ser lançado um smartphone que faz churros, esquenta marmita e até fala. Você fica louco para comprar, mas alguém diz: “Pra que você precisa de outro celular? O seu tem meses de uso!”.

Esse comercial da Virgin Mobile entende isso, e mostra pequenos felizes acidentes que podem acontecer com o seu gadget “antigo”.

A criação é da Mother, New York.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

En 2010, la mère d’Arthur Hitchcock décédait d’un cancer foudroyant. Arthur a décidé d’accomplir une marche à travers les Etats Unis afin d’éveiller les consciences concernant la recherche contre le cancer du sein. Proposée par Loose Luggage, cette vidéo retrace son aventure.

Previously on Fubiz

• Silent World
• Heli Attack
• My Little America Photography

Copyright Fubiz™ – Suivez nous sur Twitter et Facebook