Advertising Agency: Tribal DDB, Tel Aviv, Israel
CEO: Tsipi Olinover.
Supervisor: Limor Baruch-el
VP Creative: Nadav Raviv
Social & new media: Aviran Menir
Studio Manager: Oren Bar
Art Direction: Adi Ron
THE ORIGINAL?
Auto Plus Delima Marsh Car Insurance (Banner) – 2009
Source : Ojo de Iberoamérica BRONZE via Tytpol Zeitung
Agency : Ogilvy & Mather (Colombia)
LESS ORIGINAL
Bradesco Seguros Insurance Company (Mobile Ad) – 2012
Source : Cannes Mobile GOLD LION
Agency : Almap BBDO Sao Paulo (Brazil)
Advertising Agency: George Patterson Y&R, Australia Executive Creative Director: Ben Coulson Creative Director: Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow Digital Creative Director: Mark Addy Digital Producer: Carrie Burman Digital Designer: Janna Mamar User Experience Lead: Luke Tellefson Account Supervisor: Jason Bass Developer: Chuck Brandt Group Account Director: Jullian Bell Account Director: Janet Proposch Account Co-Ordinator: Chris Bush Account Executive: Daniel Smith Photographer: Hugh Peachey Retoucher: Mal Stark Audio Producer: Katherine Muir Medical Consultant: Dr Peter Smith Strategy: Tom Ward Retoucher: Marcus Byrne
Advertising Agency: Cheil Worldwide, South Korea Chief Creative Officer: Ina Choi Executive Creative Director: Thomas Hong-Tack Kim Creative Director: Seho Kwon Copywriters: Byoungha Lee, Kiseok Kim Art Directors: Hyunmyoung Kim, Jungki Seo, Harim Lee Media Artists: Wondae Ryu, Sungeun Jung, Kiheon Shin Communication Application Interface Design: Yangkeun Kim Communication Web Designer: Yunha Cho Communication Application Designer: Seoungyeon Lee Application Developer: Tomochan Shim Worldwide Account Executive: Jintaek Rho
Mulheres que passam horas na frente do guarda-roupa para decidir o que vestir, poderão ter todos os seus problemas resolvidos com um simples app para iOS.
O Cloth serve basicamente para tirar fotos e catalogar suas peças de roupa, já com elas no corpo para escolher mais tarde qual fica melhor para o seu humor no momento.
Porém, em sua nova versão, o aplicativo sugere combinações baseadas no clima do dia, de acordo com a sua classificação dada em cada peça. O app é grátis, mas a função do tempo custa US$ 0.99
In Project Re: Brief, we’ve re-imagined Coca-Cola’s classic ‘Hilltop’ commercial for a modern audience, in the digital age. Fulfilling the promise of the original ad, it allows users to connect with strangers by sending a Coke around the globe to an unsuspecting recipient, making the world feel just a little bit smaller. The ad can be experienced on mobile phone apps in Google’s AdMob network, across iOS and Android devices. Made possible through AdMob rich media ads, coupled with custom-designed vending machines, viewers can truly ‘buy the world a Coke’, with a few taps on their mobile phones. A viewer can decide where to send a Coke by selecting one of many machines located around the world, from New York City, to Cape Town, to Buenos Aires. They can then add a custom text message to personalise their Coke delivery. Google Translate converts these messages on the fly, breaking down the language barrier across countries. A dynamic video with Google Maps, Street View, and composite motion graphics shows the Coke’s journey from the viewer’s current location to the vending machine across the globe. Users can wait for confirmation of their Coke’s delivery, or enter an email address to be notified later. Once the Coke is delivered, recipients are not only treated to the generosity of a stranger thousands of miles away, but they can also say ‘thanks’ by sending a message of their own back to the user. That message is delivered to the user’s inbox where they can read the note and view a video clip of the recipient’s surprised reaction upon getting a free Coke. A gallery showcases some of our favourite shareable exchanges between people around the world connecting over a can of Coke. Today’s technology allows us to make good on a promise Coca-Cola made over 40 years ago, and lets users ‘Buy the World a Coke’ from the palm of their hand.
Advertising Agency: Grow Interactive, Norfolk, USA
Advertising Agency: Johannes Leonardo, New York, USA
O incrível “Project Re:Brief” do Google levou o Grand Prix de Mobile no festival, com criações das agências Grow Interactive e Johammes Leonardo.
O trabalho era reimaginar dois clássicos comerciais da década de 1960 e 1970 para a audiência moderna. “Hilltop” da Coca-Cola e “Drive it like you hate it” da Volvo foram transformados em campanhas mobile, com aplicativos que carregam o mesmo conceito desses antigos filmes.
Advertising Agency: DDB Latina, Guaynabo, Puerto Rico Creative Directors: Enrique Renta, Leslie Robles Art Director: José M. Rivera Copywriter: Aníbal E. Quiñones Production: Tres Trece Programming: Dbox Additional Credits: Yarmari González, José Villada
Sydney’s VIVID Light is drawing to a close, but you still have a chance to experience some of the fascinating interactive light installations created by international artists. Have a look at a video of the opening night.
I was honoured to curate a Best Of VIVID Light for TimeOut magazine which you can read here. The ‘Screaming […]
Advertising Agency: Brilliant after Breakfast, Amsterdam
Creative Director: Alexander Tempel
Art Director: Robert Overweg
Copywriter: Mark Goede
Movie Director: Ernesto Bos
Editor: Ernesto Bos
Developer: Marijn van Beek
Como um Foursquare da ficção, o Imaginaria é um aplicativo da rede Livraria da Vila em que você pode dar check-in em locais que só existem na imaginação.
Além da brincadeira em si, que pode ser compartilhada nas redes sociais, sua participação no app pode ser convertida em descontos para compra nas lojas físicas.
A ideia é bacana e o app é bem desenhado. Só não consegui adicionar um novo local, e a busca precisa de refinamento. Sendo assim, quem gostar da ferramenta vai precisa torcer para que não deixem de atualizar e melhorar o aplicativo depois de Cannes.
O download é gratuito na App Store. A criação é da JWT.
Advertising Agency: Ogilvy & Mather, Beijing, China
Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Director: Doug Schiff
Creative Director: Kama Yu, Paul Ho
Art Director: Yang Ge, Zhang Min Sheng, Kirk Zheng, Morris Ku, Zhou Xufeng, Wing Lee, Ricky Cheng
Copywriter: Song Lei, Doug Schiff, Chen Ye
Producer: Morris Ku, Rita Yang
Digital Production: Leovation
Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn’t always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced “Bright Light”, it’s an application that helps people to get the most out of the sun and their sunglasses.
Advertising School: Berghs School of Communication, Stockholm, Sweden Art Directors: Eva Wallmark, Michal Sitkiewicz Copywriter: Rickard Beskow
It’s known that women don’t like the fact that others can hear them? while they are in the W.C. So in order to disguise these sounds they Flush and waste water. About 219,000,000 liters of water wasted every year, just from needless flushing. To raise awareness and conserve water Publics E-dologic, a leading interactive agency in Israel teamed up with THIRST global water awareness organization and came up with an innovative idea – meet The Thirst flusher app! Thirst Flusher will cover for you without wasting water. Just set the sound, Hit the button And See how much water you saved. The result: Millions will be exposed and save water all around the world. So next time you’re on the way to the W.C remember to use Thirst flusher app. Now free at the APP store: http://itunes.apple.com/us/app/thirstflusher/id525420486?mt=8
Advertising Agency: Publicis E-Dologic, Israel Chief interaction Manger: Enon Landenberg Creatives: Aviv Stein C.T.O : Yacov Zoaretz Project Manager: Yogev Reinhold Creative & art Director: Bechor Bar-Tur Copywriters: Ilay Rotem, Idan Kligerman, Dana Blum Designer: Alex Trublenkov
Parking Douche: a way to stop wrong parking in your area through geo-location, IP targeting and FB shares
“Douche parking” is a huge problem in cities in Russia. Online city newspaper The Village (www.the-village.ru) has decided to stop it using digital media. The Village has created a free app that allows to take pictures of wrongly parked cars, recognize car number plates, the car model and color. The data is streamed live to banner ads that are targeted through IP addresses to locations where these cars were parked. These banners appear as pop-ups on web-sites, interrupting you while you’re trying to read an online article. When you roll your cursor over the banner it let’s you know that this particular car is annoying people in a certain street in your city right now. To remove the banner you simply share the douche in FaceBook.
Advertising Agency: Look At Media, Russia
Creative Director: Katya Bazilevskaya, Rob Ikki
Art Director: Vladimir Shreyder
Digital creatives: Alexey Artukhov, Vladimir Shreyder
Project manager: Alya Gabdurakhmanova
Technical Director: Alexander Rybyakov
Front end developer: Anton Platonov
Flash developer: Alexander Redinger
Mobile developer: Alexander Simonov
On Monday we attended Google’s creative breakfast session, this one on mobile. Stats and creative examples presented by Brendan Forster drove the main points home:
Australia is a global leader(!) in smartphone penetration and usage
mobile is fully mainstream yet businesses lag in the development of mobile destinations and experiences
mobile search is very local and focused (customers […]
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
