 |
 |
 |
| THE ORIGINAL? UNICEF – 2002 Source : Cannes Archive Agency : Springer & Jacoby (GER) |
LESS ORIGINAL Colgate Plax – 2009 Headline : “Bad breath?” Agency : Young & Rubicam (China) |
LESS ORIGINAL Subway / Obesity Awareness – 2012 Source : Adsoftheworld Agency : DDB (Puerto Rico) |
 |
 |
| THE ORIGINAL? 7Hills Foundation / Aids Prevention – 2011 “Use condom before screwing up” Agency : Unknown (Turkey) |
LESS ORIGINAL Yog Sutra “For A Healthy Sexual Life” – 2012 Source : Adsoftheworld Agency : Publicis Communications Mumbai (India) |
 |
 |
| THE ORIGINAL? Volkswagen Golf R32 – 2003 Source : Cannes Archive Online Agency : DDB Berlin (Germany) |
LESS ORIGINAL Toku-Chan Korean BBQ – 2012 Source : Adsoftheworld Agency : Grey Tokyo (Japan) |
 |
|
| THE ORIGINAL? Companion Animal Placement – 2001 “That’s the great thing about pets. They really don’t care” Source : Cannes Archive Online, Agency : Suburban Advertising (USA) |
LESS ORIGINAL AmiciCani / amicicani.com Pets Adoption – 2012 Headline : A dog loves you whoever you are” Source : Adsoftheworld Agency : DLV BBDO Milan (Italy) |
 |
 |
| THE ORIGINAL? 107.2 Klassik Radio “The force of sound tracks” – 2006 Source : Cannes Archive Online, Agency : BBDO Stuttgart (Germany) |
LESS ORIGINAL Adelaide Symphony Orchestra – 2011 Source : Adsoftheworld Agency : Showpony Adv (Australia) |
 |
 |
| THE ORIGINAL? New Straits Times – 2010 Source : Cannes BRONZE LION Agency : McCann Erickson (Malaysia) |
LESS ORIGINAL Sistal.it online betting and lottery portal – 2012 Source : YouMark Agency : Publicis (Italy) |
 |
 |
| THE ORIGINAL? MTV To promote the use of condom “Aids kills” – 2006 Source : Cannes Archive Online, Agency : Ogilvy Lisbon (Portugal) |
LESS ORIGINAL Love Store “Make Love, Not War” – 2012 Source : Adsoftheworld Agency : Looma, Kishinev (Moldova) |
 |
 |
| THE ORIGINAL? Coaching-Canin.com / Dog Training – 2009 Source : Cannes Archive Online Agency : Grey Paris (France) |
LESS ORIGINAL Curli “The leash with liberties” – 2012 Source : Adsoftheworld Agency : Interone Munich (Germany) |
 |
 |
| THE ORIGINAL? Sony Walkman – 2005 Headline : “The new revolution is digital” Agency : Dentsu Latin America Sao Paulo (Brazil) |
LESS ORIGINAL DNA Digital Nation – 2012 Headline : “Each revolution is looking for a guide” Agency : SecondFloor (Belgium) |
 |
 |
| THE ORIGINAL? Perri Alley Shirts – 2009 Source : Coloribus Agency : 1pointsize Chennai (India) |
LESS ORIGINAL Vernel Detergent – Laundry Softener – 2011 Source : Cannes Lions SHORTLIST Agency : DDB Dubaï (UAE) |
 |
 |
| THE ORIGINAL? Heineken – Bags made of recycled billboards– 2009 Source : Adsoftheworld Agency : JWT, San Juan (Puerto Rico) |
LESS ORIGINAL Chevrolet Cruze – Bags made of recycled billboards – 2012 Source : Adsoftheworld Agency : Mac Laren Mc Cann (Canada) |
 |
 |
| THE ORIGINAL? Fund for preservation of historic monuments– 2004 Source : Cannes BRONZE LION Agency : Ogilvy & Mather Frankfurt (Germany) |
LESS ORIGINAL Crédit Foncier “nouvel emprunt” TV commercial – 2012 Click Here to watch movie Agency : BDDP Unlimited, Paris (France) |
 |
 |
| THE ORIGINAL? NewYork Lottery / Click Here to watch Commercial – 1994 Claim : “Hey, you never know” Source : Culture Pub Agency : DDB Needham (USA) |
LESS ORIGINAL Power Ball / New York Lottery / Print campaign – 2012 Claim : “Yeah, that kind of rich” Source : Adsoftheworld Agency : DDB New York (USA) |
 |
 |
| THE ORIGINAL? Borsen Daily Business Newspaper – 2001 Source : Cannes Archive Online, Agency : Umwelt (Denmark) |
LESS ORIGINAL FIDH World Movement for Human Rights – 2012 Source : CB Newsletter Agency : Agence Limite (France) |
 |
 |
 |
| THE ORIGINAL? Street Art Berlin – 1990 Source : @coudrl, Wikipedia Artist : Dmitry Vrubel (Germany) |
LESS ORIGINAL Dansu Production House – 2011 Source : Luerzer’s Archive 05/11 Agency : Milk, Vilnius (Lithuania) |
LESS ORIGINAL Benetton Unhate Campaign – 11/2011 Source : Adsoftheworld Agency : La Fabrica (Italy) |
 |
 |
| THE ORIGINAL? Febreze “eliminate odors on textiles”– 2008 Source : Cannes Archive Online Agency : Grey Paris (France) |
LESS ORIGINAL Alto Furniture “Oh, so pretty!” – 2011 Source : Adsoftheworld Agency : Power CS, Novokuznetsk (Russia) |
 |
 |
| THE ORIGINAL? Bang & Olufsen “True Sound” – 2010 Agency : Ogilvy & Mather Paris (France) |
LESS ORIGINAL Selmi Ton Studio Zurich “Purest Sound Quality” – 2011 Agency : Ruf Lanz Werbeagentur (Switzerland) |
 |
 |
| THE ORIGINAL? Brainobrain Jumeira Chil Dev Program – 2009 “For bright and imaginative young minds” Source : ADForum, Dubaï Lynx Gold Agency : FP7 Dubaï (UAE) |
LESS ORIGINAL : Marathon Kids – 2010 Claim : “The outdoors for your kids, the museum for their toys” Agency : Latin Works Austin (USA) |
 |
 |
| THE ORIGINAL? V Energy Drink – 2006 Claim : “Beware of speeding” Source : Cannes Archive Online, Agency : Saatchi & Saatchi (China) |
LESS ORIGINAL : Olympikus Running Shoes – 2010 Claim : “Hi Performance Technology” Source : Adsoftheworld, Agency : DCS Comunicações, Porto Alegre, (Brazil) |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
