The U.K. publisher Reach plc., which houses titles like the Manchester Evening News and The Mirror, announced that it has partnered with the data enablement platform LiveRamp to adopt its Authenticated Traffic Solution (ATS), a move that it ultimately hopes will lead to higher digital advertising revenues. The partnership will allow marketers using the LiveRamp…
Stagwell is expanding its media network by moving more of its agencies under the Stagwell Media Network (SMN) structural umbrella, including Forsman & Bodenfors, Crispin Porter Bogusky, Vitro and Observatory. The change is effective today and comes as SMN posted 33% net revenue growth in the second quarter, making it Stagwell’s fastest-growing network. In the…
Since its limited release in February, a handful of publishers, supply-side platforms and data-management platforms have been experimenting with seller-defined audiences (SDA), a communications protocol developed by the IAB Tech Lab that aims to put audience segmentation into the hands of publishers. Currently, three publishers representing several thousand websites are actively passing bid requests following…
Facebook’s parent company Meta is telling its U.S. publishing partners that the company no longer plans to pay for news content that aggregates on Facebook’s news tab. Top line Facebook’s News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in an AI-based TikTok-like experience on Facebook…
The social publisher ATTN:, which specializes in creating content specifically for consumption on platforms like Facebook, Instagram, YouTube and TikTok, announced the launch of its in-house creative agency on Thursday morning. The agency will open a third line of business for ATTN:, which currently generates revenue through brand partnerships and production studio offerings. The publisher…
Audio giant Spotify revealed its 2022 Q2 earnings today, highlighting growth of its monthly active users, premium subscriptions and ad revenue. Although worries lingered following Spotify’s split from Russia’s market of 1.5 million subscribers, the streaming service still managed to exceed the goals it set in Q1 2022 where its revenue grew 19% year over…
Mint Mobile is pulling a bulk of its media investment from the performance-savvy VaynerMedia (VM) in a move to build an in-house media practice capable of handling lower-funnel marketing. Ryan Renolds’ cellular company partnered up with Gary Vaynerchuk’s media agency three years ago, but the two partners understood they could amicably breakup long before they…
A new class of social media managers is adopting a vernacular that diverges from the mother tongue of advertising: They’re snarky, making their jobs as corporate employees part of the bit and sometimes criticizing the brands they’re being paid to promote. Consider a few examples that have each been liked and viewed thousands of times…
To enhance online safety, Meta (parent company of Facebook and Instagram), Google (parent of YouTube), TikTok, Amazon (parent of Twitch) and Twitter agreed to regulate harmful online content in New Zealand today. The tech companies, all of which worked on the initial draft, signed the Aotearoa New Zealand Code of Practice for Online Safety and…
Despite solid growth in the first half of 2022, global ad spend forecasts for the remainder of 2022 and 2023 are being downgraded as marketers take a “glass half full” approach to budget planning. Numbers released today from the U.K’s Institute of Practitioners in Advertising (IPA) reflect concerns around a cost of living crisis and…
Black-owned digital media company Blavity has seen a seven-fold increase in a share of its ad revenue from the first half of 2021 to the first half of this year, partly thanks to working with minority-publisher-focused supply side platform Colossus. The two have worked together since 2020. At a minimum, Blavity expects to continue growing…
Building a brand is about the impact and influence it has on its audience. But how do you keep that brand relevant to its audience over time? On the latest episode of The Speed of Culture podcast, Rich Antoniello, founder and former CEO of Complex Networks, joins host Matt Briton to discuss the rise of…
Adweek 2022 Media All Star Christina “Chrissie” Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency’s previous CEO John Osborn. Hanson ascends to the role after filling the global chief strategy officer position since 2018. The announcement comes as OMD is upping its commitment to media measurement, having just…
Omnicom Media Group’s largest agency, OMD, found a way to measure attention and harness those metrics, which it now uses in client planning. The Attention Requirement Calculator (ARC) was built with Omnicom’s data strategy arm Annalect. The company tells Adweek the tool saves clients time and money. “Attention impacts every stage of the design process,…
As the largest social media platform in the U.S., Facebook has long played a critical role in the distribution strategies of publishers, though the relationship between the two parties has fluctuated significantly over time. In May, reports surfaced that Facebook, eyeing market instability and a fierce new challenger in TikTok, was reevaluating its practice of…
SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds…
Vox Media has named Priyanka Arya, who joined the company as part of its December merger with Group Nine Media, to oversee its consumer revenue efforts, an indication of the importance of this stream amid an uncertain economic outlook. Arya, who begins in the role July 18, previously worked as svp of strategic development at…
This week The New York Times-owned sports site The Athletic released a six-part podcast series, exploring the short-lived NFL career of one of the league’s most notable quarterbacks, Andrew Luck. As one of the biggest “what ifs” in NFL history, the series investigates why one of the most exceptional football prospects retired from the game…
The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020 that valued its business at $75 million. It generated…
If you want to know how something works, first you have to take it apart. And for the events industry, the pandemic did just that. For more than two years, publishers undertook a real-time process of trial and error as they sought to translate their portfolio of events into digitally native enterprises. Now, as health…
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