If you were a teen in the early 2000s, you likely remember LimeWire. For some millennials, it was their first introduction to music, as the peer-to-peer file-sharing service allowed users to download and upload songs, videos and images–sometimes illegally. After LimeWire was shut down in 2010 because of a legal battle with the Record Industry…
Playboy’s iconic party mansion will soon have a home in the digital realm. The media company is set to launch a virtual version of the real-life building on metaverse platform The Sandbox as it continues to flesh out a strategy around what proponents say is the next iteration of the internet, or web3. The MetaMansion…
Multimedia company 3Pas Studios has appointed Encantos co-founder Steven Wolfe Pereira to its newly created role of chief business officer. According to the company, Wolfe Pereira will lead its day-to-day operations, new business development and strategic partnerships. He will report to 3Pas Studios co-founder and CEO Ben Odell and co-founder Eugenio Derbez as the company…
Ad tech firm Integral Ad Science launched a third-party audio ad measurement tool, IAS Audio Ad Verification, for marketers in the U.S. to use on digital audio streaming platform Pandora. The new tech lets brands measure a number of audio ad metrics and detects brand safety flags, like invalid traffic (IVT) for mobile audio ads…
The Atlantic announced Monday morning that it has completed the nine-month project of digitizing its archive of more than 1,900 print magazines, a portfolio of writing that dates back to the founding of the magazine in 1857. The archive contains original works from American authors and thinkers, including Ernest Hemingway, Sylvia Plath, W.E.B. DuBois, Robert…
Twitter may be a cultural touchstone, but it’s long trailed other social platforms in terms of ad dollars. Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and…
When it comes to supply-path optimization, in some cases more is still more. The ad sales house CafeMedia, which monetizes the websites of hundreds of independent publishers like MacRumors, increased its programmatic revenue by building and activating two new integrations–one for Prebid and one for the Amazon Transparent Ad Marketplace–that allowed it to source demand…
Twitter is by far the most-used social media platform among journalists, but that does not necessarily hold true for consumers of their journalism, according to a new study from Pew Research Center. Pew senior researcher Jeffrey Gottfried and senior writer Mark Jurkowitz wrote in the introduction to the study, “More than nine in 10 journalists…
Ossa Collective, a podcast marketplace that connects brands with women and nonbinary listeners, has launched Ossa App, a network for podcast advertisers to create custom campaigns and connect to the community’s audience. The app includes a brand dashboard, which serves as a self-serve campaign manager for podcast advertisers. Advertisers can choose the target audience, run…
In recent years Dentsu has made public commitments to DEI and equitable media buying. Now it’s expanding its brand assurance group–a team that oversees brand safety, brand responsibility and brand suitability. With the expansion comes a promotion for Deva Bronson, who since February has led brand assurance for Dentsu Media in the U.S. Now, Bronson…
The Thomson Reuters Foundation teamed up with Google’s Jigsaw unit and Twitter on TRFilter, a new tool that lets journalists document and manage instances of online harassment and abuse. TRFilter syncs with a journalist’s Twitter account and uses machine learning technology to automatically recognize and flag harmful comments, and it offers users the options to…
Cosmopolitan teamed up with PolitiFact on the #AbortionFactCheckProject on Twitter. The #AbortionFactCheckProject is the Twitter component of Cosmopolitan’s “It’s Not Over” package, examining how young women are continuing the fight for reproductive freedom. Every week, Cosmopolitan and PolitiFact will join forces to debunk tweets politicians, pundits and public figures, and people are encouraged to direct…
The world of podcasts is always expanding, and as demographics and subject matter have broadened, interest in the medium has only grown. With a desire to foster the next wave of podcasters, the iHeart network has teamed with Toyota Corolla Cross as the sponsor of the NextUp Initiative. NextUp provides resources to members of underrepresented…
A content marketing model launched by media company Gallery Media Group (GMG), publisher of titles including PureWow and One37pm, has generated an eight-figure revenue since its debut in the first quarter of 2021, the publisher said. The service, called the Gallery Partnership Program (GPP), aims to quickly insert brands into cultural moments and viral trends,…
The city-based network of free, local newsletters from Axios–Axios Local–has surpassed 1 million cumulative email subscribers across its 21 locations, according to the publisher–a key milestone for a venture that launched in December 2020. The expansion of Axios Local into new cities across the U.S. has fueled its rapid growth and the program aims to…
With the global economy slowing due to the cost-of-living crisis and the war for Ukraine sending oil and gas prices spiraling, businesses are beginning to brace themselves for “tough economic times” in the months ahead. But P&G’s marketing chief Marc Pritchard has said this is the time for marketers to “double down” on spend -…
As the U.S. economy grows more volatile, publishers have responded to rising demand for explanatory reporting by launching new editorial initiatives, designed to help readers navigate the financial landscape. Some, like The Washington Post, Barron’s and MarketWatch, have debuted new products that examine issues like inflation, rising gas prices and market irregularity. Others, like The…
The Cond? Nast music publisher Pitchfork has seen revenue for its flagship event, Pitchfork Music Festival, rise 112% compared to 2021. The privately held media company wouldn’t share precise revenue figures. But it’s the latest indication of heightened consumer and advertiser demand for the return of in-person gatherings. The three-day festival, which takes place July…
The outbreak of a major national cyber-attack is one that has been considered for decades–and the implications are potentially unthinkable, something that British broadcaster Channel 4 outlines in a promotional campaign for its new six-part series The Undeclared War. Released last week, the campaign, which was inspired by Orson Wells’ War of the Worlds radio…
On Tuesday, Spotify released its fourth annual Culture Next Trends Report, digging into the emerging trends among young people in the audio and podcasting space. The report is released ahead of next week’s Cannes Lions International Festival of Creativity, where Spotify also plans to host its roundtable, Who is Gen Z, Really? The event takes…
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