Jul 20

How This SSP Helped Blavity and Black Enterprise Grow Ad Revenue

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Black-owned digital media company Blavity has seen a seven-fold increase in a share of its ad revenue from the first half of 2021 to the first half of this year, partly thanks to working with minority-publisher-focused supply side platform Colossus. The two have worked together since 2020. At a minimum, Blavity expects to continue growing…

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