The merger of the Omnicom Group and the Publicis Groupe would create a new industry leader positioned to better capture profits from digital media and emerging markets.
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Assorted queries about advertising, the media and popular culture.
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A look back at what television executives offered Madison Avenue for the 2013-14 season.
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Major media companies, including Condé Nast, Yahoo and Hulu, are promoting online video programming on a large scale, but it is not clear whether advertising dollars will follow.
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Companies promoting their offerings for advertisers this week are stressing authentic user-generated videos or professional, trustworthy content.
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After Weight Watchers’ social media team discovered the comedian Ana Gasteyer’s Twitter messages about the program, the company asked her to appear in a campaign.
For weeks, Manhattan riders have witnessed the fruits of the Arizona city’s daring gamble: that an advertising campaign will lure a very skeptical audience.
As Spaniards deal with the lingering economic crisis, a new movement hopes to lift the nation with a focus on silver linings.
Bounce TV is aiming to reach African-American viewers through broadcast television, not cable.
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