GM Says America Needs A Comeback?

Hearken back to the days of yore, when America was Built Ford Tough and Chevy had launched what was the start of An American Revolution, became The Heartbeat of America, and grew strong, Like a Rock. At the same time, Buick offered consumers The Spirit of American Style. The cars and the ads were  inspiring…making us want to love America more than we already did. Yep, the good ‘ol days, how we miss ‘em. Thus, it’s fantastic news to hear that GM is gonna bring ‘em back!

Will they be able to pull it off? GM would like us to think so, counting on their new “Total Confidence Plan (TCP),”  announced by several new TV spots meant to inspire America. The TCP provides payment protection if you get laid off ($500/month for up to 9 months), guarantees trade-in value for your vehicle, and also provides a 100,000 mile drive train warranty. The premise behind the spots is that GM is rebuilding from the “ground-up;” but, based on the ouster of former GM CEO Rick Waggoner, it looks like they’ll be using the famous ”top-down” strategy instead.

The spot anouncer starts with: “You know what America needs right now? America needs a comeback…”

No, what America needs right now is for GM to pull their own weight. There are two primary goals in business: 1) Make a profit, and 2) Stay in Business. Very simple. The third thing most pick up along the way: Keep the Government out of your business. Although GM’s restructuring efforts don’t seem to address a single one these items as of yet, it is only fair to give them more time…

(This Announcement was paid for by the Automotive Bailout Package, with funding and support from taxpayers like you.)

New Fruit20 Makes a Big Splash

fruit2oFlavored water gets a new look from one of the very first brands to hit the market as Fruit2O announces the re-launch of www.fruit2o.com. The site, which was completely overhauled, not only has a splashy new look, it also delivers more robust user content and additional features and information.

“The relaunch of www.fruit2o.com marks a big milestone for Fruit2O as we redefine the Fruit2O legacy and refocus the brand on our heritage in fruit,” said Dave Zellen, brand manager for Fruit2O. “From this point forward, the story of fruit and the refreshment of water will be integrated into everything Fruit2O communicates to consumers. We expect this new web platform to serve as the communications hub for all ongoing marketing efforts including public relations, sampling, events and special offers.”

Fruit2O enlisted Enlighten, an Ann Arbor, MI-based web design company to revamp the site. The agency’s primary role in the redesign project was to use the experiential, emotional, and performance building blocks of the brand to inform and engage the consumer while communicating the overall character and equity of Fruit2O. Enlighten also created a refreshing new design, information architecture and provided Fruit2O with the ability to add new and relevant information.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Probloggers Hangout. Stick around for unique and sensible posts coming your way.

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Nintendo Launches DSi with Midnight Party

nintendo_logoBy now, most people are anticipating the much awaited release of the Nintendo DSi. And to make the anticipation livelier, Nintendo hosts a midnight launch party on April 4 for the new Nintendo DSi video game system at GameStop’s Universal CityWalk location in Los Angeles.

Gaming enthusiasts and consumers of all kinds will lineup to be the first to buy the highly-anticipated Nintendo DSi and experience an array of entertainment.

Among the things to expect include:

  • Personalized giveaways from video game art group I Am 8-Bit
  • Music by VJ Fader with manipulated video displayed on a giant 360° projection globe
  • Interactive gaming stations
  • Parkour street running stunt performances
  • Nintendo executive Cammie Dunaway and event host Kevin Pereira of G4’s “Attack of the Show” leading the count down to midnight when GameStop doors open

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Probloggers Hangout. Stick around for unique and sensible posts coming your way.

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Windy City Woes: JWT Chicago to Close

jwt_logoLate today, JWT announced that it’s Chicago office was ceasing operation and would be soon closing their doors. The shocking news, published in AdAge and The Chicago Tribune, notes that JWT had been a landmark Chicago agency since 1891 (prior to the World’s Fair), and was once heralded as the world’s largest agency network. Breaking the news to the remaining Chicago employees during a meeting, JWT’s North America President, Rosemarie Ryan, stated that keeping the office open was “Not an affordable proposition.” 
JWT’s Chicago office was the creative juice behind innovative campaigns that transcended advertising to play a part in American culture. Most of us have had the Oscar Mayer tune, “My bologna has a first name,” stuck in our heads. JWT also masterminded “Snap, Crackle, and Pop” for Rice Krispies, as well as branding 7UP as the “Uncola.”
During their 118 years of operation, many famous names walked the halls of JWT Chicago and have moved on to start new agencies, or are in key roles at competing shops. The demise of the Chicago office was as sudden as it was surpising, not only shocking the Windy City, but the industry as well. Former employees, adversaries, and well-wishers have left messages of sadness, anger, and condolence on both the AdAge and Tribune websites since the story broke. There is a small possibility that JWT will leave a satellite office in Chicago if the Illinois Tourism account, currently up for review, is retained. Today’s bleak news, however, will surely have a negative impact on this effort.

Shaq Helps Feed the Children of Hunger

Shaquille O' NealNBA star and Phoenix Suns Center Shaquille O’ Neal is going out of his way for a worthy cause. Shaq will be teaming with international hunger relief organization Feed The Children and Healing Place Church for the “PB & Shaq” event to be held Tuesday, April 7 starting at 6 p.m. at Healing Place Church (19202 Highland Road in Baton Rouge). Each attendee must bring at least 10 jars of new peanut butter or a $20 donation to the event for admission.

Peanut butter is included in all Feed The Children food boxes, so there is always a need for the product. All items collected in Tuesday’s event will be distributed by Feed The Children to families in need throughout the United States.

Feed The Children Founder and President Larry Jones and Healing Place Church Pastor Dino Rizzo will lead a special fellowship program at 7 p.m. O’Neal, whose team is in town to play the New Orleans Hornets on Wednesday night, will also be in attendance. Drawings for prizes will also be held.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like the Life Shed. Stick around for unique and sensible posts coming your way.

(Source) Press

Vitaminwater for AirTran Airways Passengers

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Freebies are a welcome thing and for people taking the AirTran Airways route, AirTran Airways and the Coca-Cola Company announced today that fans heading to the big games in Detroit this weekend will be well hydrated thanks to vitaminwater and Atlanta’s low-fare leader.

Passengers flying from Atlanta to Detroit on AirTran Airways today will be served complimentary vitaminwater beverages at the airline’s gates in anticipation of this weekend’s championship games.

“We’re excited to be able to partner with our friends at the Coca-Cola Company to offer free vitaminwater to our passengers that are headed to the big games in Detroit this weekend,” said Tad Hutcheson, AirTran Airways’ vice president of marketing and sales. “Staying well hydrated is as important in the air as it is on the court no matter which team you’re pulling for this weekend.”

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like the Life Shed. Stick around for unique and sensible posts coming your way.

(Source) Press

AdMarvel Unveils Mobile Advertising Toolkit

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This piece of news is aimed more for mobile application developers than consumers. With the growing number of developers today looking for ways to integrate mobile advertising with their apps, AdMarvel has made life easier for them with the release of the iPhone Advertising Toolkit. Advertising metrics and analytics are provided via a web console giving a near real-time view of the application’s advertising performance.

To answer the diverse needs of iPhone developers with an expanding international user base; AdMarvel can also act as a fully functional ad-server, supporting the provisioning and management of direct-sourced or in-house advertising.

AdMarvel works on behalf of mobile publishers to source and manage advertising from a variety of global and regional ad Networks including AdMob, Admoda, BuzzCity, Google, JumpTap, Millennial Media, mKhoj, Mojiva, Movoxx, Nokia, Quattro Wireless, Ringleader Digital, RingRing Media, Smaato, Third Screen Media, and Zestadz.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Star Life Talk and Gossip. Stick around for unique and sensible posts coming your way.

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Bacardi Launches Dragon Berry Flavor Rum

198thmBacardi has a launched a new variant for its flavored rum category with the new Dragon Berry flavor. Dragon Berry offers the light, fruity flavor of strawberry, infused with the crisp, fresh flavor of dragon fruit.

As the leader in the flavored rum category, BACARDI is the first brand to introduce dragon fruit to the spirits category. This unique ingredient is an emerging superfruit with a bold, tropical taste that creates a truly exceptional flavor experience when combined with strawberry. BACARDI Dragon Berry is the perfect complement to the innovative forward thinking of BACARDI and is the next evolution in the flavors portfolio.

BACARDI Dragon Berry has a versatile taste that can create any cocktail using such mixers as ginger ale, lemonade and lemon-lime beverages. In addition, BACARDI Dragon Berry can be enjoyed in a wide range of specialty cocktails that include: Dragon Bite, garnished with raspberries; Dragon Daiquiri Martini, paired with Pomegranate Syrup; and Dragon Berry Lemonade which combines fresh squeezed lemon juice, cranberry juice and simple syrup, just to name a few.

This strawberry rum infused with dragon fruit is designed for mixability and will be available nationwide beginning in May 2009.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Star Life Talk and Gossip. Stick around for unique and sensible posts coming your way.

(Source) Press

Dunkin’ Donuts Announces Iced Coffee Day

iced-coffeeDunkin’ Donuts takes the Spring time a great opportunity to push its iced coffee variant along with a worthy cause. Apparently, the price for a small (16 oz) cup of Iced Coffee will be reduced to 50 cents at participating Dunkin’ Donuts shops throughout the country during Dunkin’s all-day “Iced Coffee Day” event on April 21. For every small Iced Coffee purchased on this day, Dunkin’ Donuts will donate five cents to benefit Homes for Our Troops, a national, non-profit organization that builds specially adapted homes for severely injured veterans.

Dunkin’ Donuts began its partnership with Homes for Our Troops in December 2008 when the Dunkin’ Brands Community Foundation, which is dedicated to serving those who serve others – especially in times of crisis – donated $100,000 to the organization to support ten “Build Brigades.” A “Build Brigade” is a three-day construction blitz to get a house framed, install doors, windows, roof and siding. Professional trades people and volunteers will participate in more than 30 “Build Brigades” throughout the country in 2009.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Star Life Talk and Gossip. Stick around for unique and sensible posts coming your way.

(Source) Press

Rolex Shows Off Ticking Rolex Ad on Life.com

life-rolexWhen you embark on an advertising practice, make it count. And to do that, doing it in style like what Rolex has done is certain to be a benchmark for all companies looking up to an effective advertising strategy.

The ad was created as part of Rolex’s exclusive sponsorship of the just relaunched Life.com, which is a collaboration between Time Inc. and Getty Images. The new site let Web users view millions of images from the magazine’s past alongside current ones from Getty.

Graphically, the ad is the height of simplicity: an elegant photo of a watch reflecting the current date and time. Animation here is limited to three quietly ticking hands, proving once more that the best use of motion in online advertising may be the least use of it.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Toddlers and Tykes. Stick around for unique and sensible posts coming your way.

(Source) Clickz

LG Electronics to Market Transformers 2: Revenge of the Fallen

transformers2bw0This summer, all eyes on the Transformers sequel, “Transformers 2: Revenge of the Fallen”. And many are anticipating another exciting movie, LG Mobile Phones will launch a multi-faceted marketing campaign to promote the LG Mobile Phones brand and the overall theme of technology in the film. “Transformers: Revenge of the Fallen” director and executive producer, Michael Bay, will make a special appearance in the LG booth at CTIA, the largest wireless industry trade show.

Visitors at the LG Mobile Phones booth (#4100, Central Hall) will have the opportunity to meet renowned film director Michael Bay on Thursday, April 2, at 2:00PM (PDT) as he greets fans and signs posters from the new movie. LG Mobile Phones will also unveil design renderings of a LG limited edition “Transformers” Versa phone, which will be made available only through consumer promotions as part of their overall movie tie-in campaign.

Transformers 2: Revenge of the Fallen will be released on June 24, 2009 in what is being wooed as another blockbuster film for 2009.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Toddlers and Tykes. Stick around for unique and sensible posts coming your way.

(Source) Press

The Simpsons Stamps Class

129thmStarting today, don’t be surprised to find The Simpsons on stamps from the U.S. postal service when sending something by mail. The U.S. Postal Service and Twentieth Century Fox Licensing and Merchandising today announce that the FOX hit series THE SIMPSONS will be commemorated on 44-cent First-Class Mail stamps in 2009.

Featuring the iconic Homer, Marge, Bart, Lisa and Maggie Simpson the stamps have been personally designed by SIMPSONS creator and executive producer, Matt Groening. Winner of 24 Emmy Awards, a Peabody Award and a multitude of other accolades, this historic series featuring the five family members is currently the longest-running primetime comedy in television history and is celebrating its 20th anniversary throughout 2009, which will culminate on January 14, 2010.

A sneak peek of THE SIMPSONS stamps will be made available on Thursday, April 9 at 8 a.m. ET on www.usps.com. At that time, the Postal Service will announce the date the stamps go on sale and how to pre-order stamps.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Toddlers and Tykes. Stick around for unique and sensible posts coming your way.

(Source) Press

Ford’s “Advantage” Plan

ford_logoYesterday I began to blog about the auto industry, and how pissed off I was that these “Captains of Manufacturing” were upset that the White House was taking a tough stance on the industry. As GM’s head rolled, the other auto execs actually had the gall to be upset about it! Well boo-friggin-hoo. Chafed, I changed topics.

When I woke today, they were still there…painfully stuck in my throat like uncoated aspirin…slowly burning as they dissolved. A caustic memory lingered in my mouth.

These men are our best and brightest, leaders of America’s most famous (now infamous) industry! Sheperds of commerce. Corporate front-runners. Thus far, there’s been little action from them, other than begging.

So, when Ford’s promotional think-tank announced a plan to pay for your car in the event you’re canned, I thought; “Wow! You copied off of Hyundai. What a great plan!”

Their Pitch: The Ford Advantage Plan is different (ho hum). We’ll pay for a year’s worth of payments vs. Hyundai’s three months (yawn). We’ll offer zero percent financing (whoopee). And, we’ll pay your $700/month car payment (what Ford is worth that?). 

That’s when the smell hit me, reeking of mortgage industry…just in a different place, at a different time. A promise to the masses that the unaffordable can be affordable. For a while.

Giant Cheetos Snack Launched

cheetosIf you are among the people addicted to this cheese curls snack, then this will surely be good news for you. Frito-Lay’s Cheetos brand today announced that April 1, 2009 will mark the launch of one of the BIGGEST innovations to ever come out of the snack food industry – Giant Cheetos snacks.

Created by Chester Cheetah and the absurdly creative Cheetos development team, Giant Cheetos provide the great cheesy taste consumers love, but are roughly the size of golf balls and stand as the perfect expression of the brand’s playful personality.

Available nationwide in Cheese and Flamin’ Hot flavors, the brand anticipates the over-sized snack sensation to be a two-bite-per-cheesy-ball experience for the average consumer, while recognizing that more-evolved snackers, or “big mouths,” will be able to enjoy them in a single chomp.

The launch of Giant Cheetos comes as the brand adjusts its positioning to exclusively target adult consumers, with a focus on providing more play time as a release from everyday life. In fact, contributing to the product’s development were consumer insights that point to a desire by adults for more fun in their lives and a recognition of the need to lighten up more.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Eco-Friendly Tips . Stick around for unique and sensible posts coming your way.

(Source) Press

Bamboozle by Wonka

event_56143Festivals and Roadshows are among the common recreation and forms of entertainment people love and Wonka knows this all too well. WONKA is once again bringing mysterious and marvelous acts of imagination to the people in the form of Bamboozle, a bonanza of musical creativity featuring never-before-seen WONKA surprises and more than 100 bands.

The Bamboozle presented by WONKA introduces a new invitation from WONKA: “Feed Your Imagination.” WONKA recently launched new electrifying and whimsical packaging, products and Web themes to go along with the new tagline.

Bamboozle presented by WONKA will begin and end with celebratory festivals as part of a multi-week tour, kicking off with Bamboozle Left in Irvine, Calif., on April 4 and ending with The Bamboozle in East Rutherford, N.J., on May 2 and May 3. Both festivals will be preceded by a Hoodwink Festival featuring select acts performing the music of their favorite artists on Friday, April 3, and Friday, May 1. Between these festivals, the Bamboozle Roadshow presented by WONKA will make more than 20 tour stops across the country, starting April 5 in Tucson, Ariz.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Eco-Friendly Tips . Stick around for unique and sensible posts coming your way.

(Source) Press

Planters Improves Product with SeaSalt

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Planters Nuts has been a familiar product brand in the market. And to keep that tradition of higher quality products, Planters has a new quality innovation on deck with a fresh twist on its famous beloved salted snacks–the addition of pure sea salt to its snack nut products, including Cocktail Peanuts and Dry Roasted Peanuts, Cashews Halves & Pieces, Deluxe Whole Cashews, Mixed Nuts and Deluxe Mixed Nuts.

With a strong commitment to delivering great taste and quality to consumers for more than 100 years, Planters has always sought innovative ways to lead the snack nut category. The move to sea salt was a natural evolution for the brand because of the popularity and desire for sea salt among consumers. It’s the Planters taste snackers love, combined with pure sea salt–a winning combination!

“As an iconic brand that has always been synonymous with quality and great tasting products, Planters change to pure sea salt will make the Planters nut offerings even more exciting and relevant to the millions of people who love the brand, and have for years,” said Florence. “From a chef’s perspective, pure sea salt really takes the products to a whole new level of quality.”

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Eco-Friendly Tips . Stick around for unique and sensible posts coming your way.

(Source) Press

MasterCard Worldwide is Top Companies for Diversity

301thmThe logo is familiar and normally it is a mode of lending financial help to both private and corporate consumers. MasterCard Worldwide is ranked among the top companies for diversity according to the recently announced 2009 list of Top 50 Companies for Diversity from DiversityInc. Of the 401 companies who vied for the honor, MasterCard was ranked No. 41.

This first appearance by MasterCard since its initial public offering in 2006 demonstrates the company’s increased focus on investing in human capital to drive its agility, innovation and performance in the marketplace.

As a worldwide organization that provides services in more than 210 countries and territories, MasterCard’s corporate vision to advance global commerce requires a keen understanding of the complex and ever-changing global business environment. As a result, diversity is a core enabler to deliver products and solutions that appeal to its diverse customer base and key contributor to the company’s overall business success.

MasterCard offers a number of programs and benefits that demonstrate its commitment to Diversity and Inclusion, including highly competitive benefits for same-sex partners of employees; adoption assistance; alternative workplace solutions such as teleworking and job-sharing; family medical leave; and relocation assistance. In addition, MasterCard supports five vigorous employee-resource groups, with 25 percent of employees participating in at least one of the groups. Also, earlier this year, MasterCard hosted its first MultiCultural Summit, with the goal to bring together employees from regions and business units to explore innovative ideas to drive business growth through its diversity and inclusion strategy.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Eco-Friendly Tips . Stick around for unique and sensible posts coming your way.

(Source) Press

Gatorade National Boys Basketball Player Named

Brandon KnightBeing honored as the best of the best in any sport is a distinction that anyone would surely cherish. And in this case, the Gatorade Company, in partnership with ESPN RISE, today announced junior point guard Brandon Knight of Pine Crest School as its 2008-09 Gatorade National Boys Basketball Player of the Year. Knight is the first student-athlete from the state of Florida to win Gatorade National Boys Basketball Player of the Year honors.

The award, which recognizes not only outstanding athletic excellence, but also high standards of academic achievement and exemplary character demonstrated on and off the court, distinguishes Knight as the nation’s best high school boys basketball player. A national advisory board comprised of sportswriters and sport-specific experts from around the country helped select Knight from more than 552,000 high school boys basketball players nationwide.

Knight is now a finalist for the prestigious Gatorade Male High School Athlete of the Year Award, to be presented at a special afternoon ceremony prior to The ESPY Awards in July.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Eco-Friendly Tips . Stick around for unique and sensible posts coming your way.

(Source) Press

Dismal Economy’s Bright Spot

new-iab-logo1Today, as I was feverishly submitting resumes and simultaneously reading about the economy (multi-tasking for all you would-be employers), I came across ”Ten Winners in the Recession” on Yahoo!, nestled nicely on the Personal Finance page.

Although there weren’t a whole lot of suprises, a few made me scratch my head. Some of the better listees included: Resume Writers & Editors, Condom Manufacturers (we’re poor, but safe!), At Home Coffee Brews, and…(drum roll, please) Career Development Websites! 

That just goes to show you that there is opportunity out there if you know where to look for it.

Surprisingly omitted from the Top Ten list was the single shining light emanating from the advertising sector: Online Ad expenditures. According to the IAB, 2008 saw Internet advertising revenues increase by 10.6 percent overall compared to 2007. Search advertising showed the highest percentage gain, increasing by 19.8 percent over 2007 and accounted for 45 percent of all Internet ad spending. Online display advertising increased by 8 percent while classified ad revenues fell 4 percent. The IAB study, completed with the aid of PricewaterhouseCoopers, can be downloaded here.

Metro USA Parts Ways with Associated Press

metro_logo_1Effective April 1, don’t be surprised if you don’t see much of Associated Press on Metro USA Newspapers. Metro USA, which publishes daily titles in New York, Boston and Philadelphia, has terminated its contract with the Associated Press.

“We believe that the future of our titles lies in producing as much of our own material as possible. Encouraging existing staff to write more and employing new writers gives us a higher degree of flexibility and results in a product which is more relevant to the young, professional audience we, and our advertisers, seek,” says Tony Metcalf, Editor in Chief of Metro USA. “Another factor in our decision was cost, something that cannot be ignored in these difficult economic times. By relying more on our own reporting staff, we make a substantial saving while protecting the newspapers’ quality and improving relevance to our local markets.”

The newspapers will be using other sources of content for its local and national news. As an international newspaper and one of the world’s largest news organizations with more than 600 journalists on staff, Metro benefits from use of its 84 daily editions worldwide to provide up-to-minute global news coverage.

(Source) Press