Rolex Shows Off Ticking Rolex Ad on Life.com
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When you embark on an advertising practice, make it count. And to do that, doing it in style like what Rolex has done is certain to be a benchmark for all companies looking up to an effective advertising strategy.
The ad was created as part of Rolex’s exclusive sponsorship of the just relaunched Life.com, which is a collaboration between Time Inc. and Getty Images. The new site let Web users view millions of images from the magazine’s past alongside current ones from Getty.
Graphically, the ad is the height of simplicity: an elegant photo of a watch reflecting the current date and time. Animation here is limited to three quietly ticking hands, proving once more that the best use of motion in online advertising may be the least use of it.
Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Toddlers and Tykes. Stick around for unique and sensible posts coming your way.
(Source) Clickz
