McDonald’s – Loose Change Menu

Créée par DDB Sydney avec Cameron Hoelter à la création, voici la récente campagne publicitaire de « McDonald’s » pour le développement de produits destinés aux petites faims, abordable et achetable avec la monnaie trouvée dans le fond d’une poche. Une jolie campagne à découvrir en images dans la suite.

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Giant Cheetos Snack Launched

cheetosIf you are among the people addicted to this cheese curls snack, then this will surely be good news for you. Frito-Lay’s Cheetos brand today announced that April 1, 2009 will mark the launch of one of the BIGGEST innovations to ever come out of the snack food industry – Giant Cheetos snacks.

Created by Chester Cheetah and the absurdly creative Cheetos development team, Giant Cheetos provide the great cheesy taste consumers love, but are roughly the size of golf balls and stand as the perfect expression of the brand’s playful personality.

Available nationwide in Cheese and Flamin’ Hot flavors, the brand anticipates the over-sized snack sensation to be a two-bite-per-cheesy-ball experience for the average consumer, while recognizing that more-evolved snackers, or “big mouths,” will be able to enjoy them in a single chomp.

The launch of Giant Cheetos comes as the brand adjusts its positioning to exclusively target adult consumers, with a focus on providing more play time as a release from everyday life. In fact, contributing to the product’s development were consumer insights that point to a desire by adults for more fun in their lives and a recognition of the need to lighten up more.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Eco-Friendly Tips . Stick around for unique and sensible posts coming your way.

(Source) Press