AdMarvel Unveils Mobile Advertising Toolkit

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This piece of news is aimed more for mobile application developers than consumers. With the growing number of developers today looking for ways to integrate mobile advertising with their apps, AdMarvel has made life easier for them with the release of the iPhone Advertising Toolkit. Advertising metrics and analytics are provided via a web console giving a near real-time view of the application’s advertising performance.

To answer the diverse needs of iPhone developers with an expanding international user base; AdMarvel can also act as a fully functional ad-server, supporting the provisioning and management of direct-sourced or in-house advertising.

AdMarvel works on behalf of mobile publishers to source and manage advertising from a variety of global and regional ad Networks including AdMob, Admoda, BuzzCity, Google, JumpTap, Millennial Media, mKhoj, Mojiva, Movoxx, Nokia, Quattro Wireless, Ringleader Digital, RingRing Media, Smaato, Third Screen Media, and Zestadz.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Star Life Talk and Gossip. Stick around for unique and sensible posts coming your way.

(Source) Press

AdMob for Android Launched

ad_mob_logo_headerThe world’s largest mobile advertising unit, AdMob, has announced the launching of its first advertising unit for Android applications. This announcement will enable developers to monetize their applications on this new device platform. The first developers to leverage AdMob’s new Android ad unit in their applications include AccuWeather, Jirbo, and TapJoy.

AdMob’s new Android ad unit will also allow brand and performance advertisers to reach the rapidly growing base of consumers engaging with applications on their Android devices. Advertisers will be able to use these ad units to drive customer actions such as going to the Android Market to download an application.

(Source) Press