What it takes to unleash great marketing today-marketing that truly moves people-requires buy-in both internally, communicating creativity’s direct tie to commerce, as well as externally, connecting creativity to what’s most important to your consumers. It can often take a decade or more worth of experience to hone in on the skills necessary to be successful…
WPP, the world’s largest agency network, said it will discontinue working in Russia following the invasion of Ukraine, affecting nearly 1,400 employees. The company, which employs 200 people in Ukraine, has released a statement that thanked its Russian staff while informing them of the withdrawal. “We deeply regret the impact of this decision on our…
What would make an agency veteran go client-side and never look back? Well, for Craig Rowley, CMO of personalized goods purveyor Shutterfly, it was all about the opportunity to truly lead a brand. “I thought, well maybe at some point I’d like to be in that role where I call the shots–where I set the…
Purpose, empathy, and authenticity are three deeply-ingrained values that chief marketing officer Carla Hassan brings to her work everyday, where she leads advertising, media, performance, customer insights and more for Chase, J.P. Morgan and its corporate brands. Hassan’s work is fueled by her passion for growing the business through purpose-driven, creative and data-led work for…
Michael Tonge is a firm believer in betting on oneself. When he decided to step away from an agency role, he co-founded The Culture LP–a collective of visual artists, musicians and creatives on a mission to improve the quality of life of Black and people of color globally through the power of the arts. Tonge…
IBM is a charting a new course for its brand in what the tech company says is its most significant campaign in more than a decade. The company has rolled out a new global campaign from Ogilvy themed around the tagline, “Let’s Create.” Narrated by Donald Glover, a simple 30-second spot shows a blank page…
Farewell, ViacomCBS. Hello, Paramount. ViacomCBS is officially changing its company name to Paramount, effective Wednesday. The announcement was made by Bob Bakish, president and CEO, and Shari Redstone, non-executive chair of the company’s board of directors. The company’s legal name will be Paramount Global, but it will be known as Paramount. The news was made…
Some of the most popular U.K. dating apps have joined forces to back the British government’s message for their users to “Get Boosted Now” for their Valentine’s Day message. Tinder, Ourtime, Match, OKCupid, Hinge, Plenty of Fish and Grindr will aim to persuade their users in England to get their Covid-19 booster jab. Ahead of…
T-Mobile is reuniting Scrubs stars Zach Braff and Donald Faison for a musical duet in a surprise third Super Bowl ad promoting the carrier’s new 5G home internet product. The 30-second ad, produced by Panay Films, will air in the third quarter of the Big Game after the brand’s other two spots starring Miley Cyrus…
In this all new CMO Moves Duos episode, BET CMO Kimberly Evans Paige and NTWRK’s Jason Brown dive into the intersection of entertainment and commerce for their culture-led brands. The two leaders share how they’re achieving the perfect science of creativity and community to empower young creators and artists and help them tell their own…
The British marketing sector has welcomed the potential of a delay and potential review into the introduction of the high sugar (HFSS), salt and fat foods advertising ban that is still on course for the beginning of 2023. From 1 January, the British government is set to introduce a 9pm TV watershed and outright online…
“Can a company help you live a better life?” That is the question posed in Walmart’s latest campaign, “Live Better Now.” A 60-second commercial debuted during the Winter Olympics Opening Ceremony on Feb. 4. It will run across linear and digital media during the 2022 Olympics and Paralympics, then throughout 2022. According to a spokesperson,…
Department store chain Nordstrom is launching a behind-the-scenes podcast hosted by Pete Nordstrom, president and chief brand officer–and great-grandson of founder John Nordstrom. The first episode of the podcast, Nordy Pod, went live on Jan. 31 featuring Mickey Drexler, the former CEO of J.Crew and the Gap and current CEO of clothing brand Alex Mill,…
Following reports actor Gwyneth Paltrow joined the exclusive Bored Ape Yacht Club, apparel retailer PacSun announced a somewhat aesthetically similar NFT series of its own called Pac Mall Rats. The launch includes three original Pac Mall Rats, representing California stores in Santa Monica, Brea and downtown Los Angeles. The collection will eventually come to include…
After 10 years in London and a bit of career pause, Denny Tu joined IMAX in 2017 and for the past four and a half years, he’s served as IMAX’s chief marketing officer–a title he said he dreamed of his entire life. But, with great power comes great responsibility and expectations. “It’s a job that…
SXM Media, the combined advertising sales organization that includes SiriusXM, Pandora and Stitcher, on Monday announced the launch of AudioID, an identity solution that aims to recognize individual listeners across platforms and reduce the fragmentation challenges that have hampered digital audio. Powered by AdsWizz, a digital audio advertising platform under the SXM Media umbrella, AudioID…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Captain Morgan’s Super (Punch) Bowl Sometimes–not often, but sometimes–an invention comes along that changes how people view not just the world, but themselves. The printing press, for example. Or the automobile. The iPhone. To be clear,…
Finnish creative agency Hasan & Partners has named Riku Vassinen as its new chief executive, moving from Ogilvy where he was in charge of operations in Africa as a managing partner. The Helsinki-based agency–which works with a number of national operations including Fairtrade Finland, Plan International Finland and The Finland Forward Project, which is part…
For the second consecutive year, Coca-Cola has decided not to play in this year’s Super Bowl, as the beverage brand focuses on existing sports marketing plans. The move leaves rival Pepsi’s Super Bowl 56 presence without a major challenger during the broadcast. Pepsi previewed its “cinematic, supersized, five-headliner” Halftime Show lineup earlier this week. In…
“As a CMO, what keeps you up at night?” That’s the question I’ve been asking the guests on CMO Moves for the past few months in an attempt to uncover one of today’s biggest challenges for marketing chiefs. The answers were similar across the board, no matter the tenure of the CMO, no matter the…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
