Do I Want To Be a CMO?

You’re 18 and graduating from high school. Your family, friends, teachers ask the age-old question: “what do you want to be when you grow up?” Fast forward: you’re 22, just landed your first, real “adult” job, and it’s in some marketing-adjacent field. Suddenly, you’re 30 and have crushed it at said job and now have…

Andrea Perez is a Game Changer for Sony Interactive

Whether it’s in sports or in video games, elite players go where they can be a playmaker and game-changer. After nearly two decades at Nike uplifting underserved athletes and customers, Jordan Women’s vice president and general manager Andrea Perez sees a similarly challenging playing field in gaming. This month, Perez joins Sony Interactive Entertainment (SIE)…

Marketing Morsels: Ryan Reynolds’ Mint Mobile Gets an AriZona Infusion, Tide’s Lucky Jersey Plea and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a Ryan Reynolds Mint Mobile stunt to a new beverage from Red Bull. Morsel #1: Ryan Reynolds infuses Mint Mobile with AriZona tea style price savings (sort of) A can of AriZona Iced Tea has been $0.99…

Weed? No, Wheat. Shreddies Cereal Borrows the Trappings of Cannabis for its Own ‘Dispensary’

The menu in this stylishly minimalist shop listed various “strains,” along with the effects each could have, and showcased the products in clear glass jars for best visibility. Employees, meanwhile, used digital scales to measure every order down to the precise gram. Outdoor ads beckoned consumers to visit the popup in Toronto’s trendy Queen Street…

Soccer Star Goes Undercover to Unmask Sexism in Sports

DirecTV and youth sports partnership platform LeagueSide have teamed up with Olympic gold medalist and pro soccer player Sydney Leroux to help grow sponsorships for young athletes across the U.S. In the campaign, Leroux goes undercover with a beard, hat and fake curls as a new skills coach of a girls’ soccer team. As she…

CNN Cuts Down Podcast Programming, Slashes Audio Department

On Tuesday, CNN laid off a bulk of its podcast division, according to a tweet from an employee affected by this latest round of cuts. Parent company Warner Bros. Discovery is seeking $3 billion in cost savings since the April merger of Warner Media and Discovery Inc. Top line A tweet from now-former CNN audio…

Keep the Party Going: PuffCon Builds on the Cannabis IRL Trend With Music and Art Fest

As many as 5,000 people are expected to gather in downtown Los Angeles this weekend to see live a performance from rapper ScHoolboy Q, shop limited-edition merchandise, watch a glass blowing competition and sample dishes from popular food trucks. Entry to the event is free, and there’s no code word or secret handshake required, just…

Dentsu Names Retail Veteran Karin Zimmermann as CEO For Germany and DACH

Agency network Dentsu has named Madeleine Fashion Group’s chief executive Karin Zimmermann as its new CEO for the German and DACH (Germany, Austria and Switzerland) markets, succeeding Ulrike Handel who left Dentsu International. Zimmermann, who will take on the role from January 2023, will join the EMEA Executive Team as well as the Board of…

How Agencies Can Open Doors for Nascent Latinx Talent

For the Latinx community, the ad industry is still unwelcoming. Just 8.9% percent of ANA members are Hispanic, whereas Hispanics comprise 23% of the U.S. population, according to the organization’s 2021 advertising and marketing industry diversity report. The problem doesn’t start and stop at hiring. Agencies struggle to retain people of color, who switch roles…

GroupM’s Karen Blackett Promoted to President of WPP UK

As it brings its agencies closer together in the U.K. into a second campus based in London to further simplify its operations, agency network WPP has promoted GroupM’s chief executive there, Karen Blackett, to country president. The elevation of Blackett, who initially joined media agency Mediacom as chief operations director in 2008, will see her…

Hasbro Campaign Explains Why Monopoly is Good for Kids’ Anger Issues

According to research run by games maker Hasbro, eight out of 10 people fight while playing the board game Monopoly, an insight which has led to the creation of a brand campaign in Belgium. The classic game, recommended for ages eight-plus, which challenges players to land on and buy as much of the property on…

Stuck in ‘Experimental’: Why Snap’s Growth Bets on AR Look Uncertain

Snap’s tumultuous few weeks may have been a surprise for Wall Street, but not so much for the advertisers making up the bulk of the platform’s revenue. Adweek spoke to five media buyers, none of which said their clients had increased their investment in Snap in 2022. Three said they maintained a minimal investment in…

Digitas UK CEO Dani Bassil Set to Depart

Publicis Groupe agency Digitas U.K. chief executive Dani Bassil is set to leave the company after over four years and return to her native country of Australia due to family commitments. Bassil initially joined the agency as chief operating officer in September 2017, only to succeed Michael Islip a year later when he departed in…

How Microsoft Windows Reached 1 Million TikTok Followers in Nine Months

Like many brands on TikTok, Microsoft Windows was seeking attention, but from the one person who wouldn’t listen. The object of Window’s affection was TikTok comedian Emily Zugay, known for making fun of brand logos and offering her own goofy redesigns. After Windows commented relentlessly on her videos, the creator finally gave the Windows’ four-paned…

Dentsu International Restructures Leadership Ahead of CEO Wendy Clark’s Departure  

Dentsu International is planning for the departure of its global chief executive Wendy Clark. Following a report by Campaign that Clark was planning to leave her post, the company released a statement to clarify that it had put together a group globally to plan continue beyond her leadership. “A cross-functional global team of our Executive…

P&G Is the Latest Brand Supporting Alternative Identifier UID2

Proctor & Gamble, one of the world’s largest advertisers, announced today it is supporting UID2, the alternative identifier developed by demand-side platform The Trade Desk. The tie-up means that the advertiser can use its first-party data to identify and target people–in a more privacy complaint way than third-party cookies–on publishers’ sites that also have UID2…

Cadbury Uses Its Chocolate Fingers to Encourage People to Take Up Sign Language

Cadbury is using its Chocolate Fingers cookie brand to encourage Brits to learn sign language, so the deaf community can feel more involved in shared moments. According to the product’s top marketer, the campaign will have a lasting impact on the brand’s own accessibility guidelines. The U.K. chocolate giant’s “Sign With Fingers Big and Small”…

Facebook: How to Use the Add Yours Sticker in Reels

Meta recently added the Add Yours sticker to Reels on Instagram and Facebook. The Add Yours sticker allows a creator to share a prompt with their viewers that encourages them to create their own Reels in response to the prompt. Previously, the Add Yours sticker was only available in Stories on Instagram and Facebook. Our…

Instagram: How to Share a Post Using a QR Code

Instagram now allows users to share posts using QR codes. This process will allow users to save a picture of a post’s QR code to their device’s camera roll, which they can upload and share wherever they’d like. Users can share normal posts and Reels using QR codes. Our guide will show you how to…

Only 1 in 25 Reproductive Health Apps Protects User Data

The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Eighteen of them had vague privacy policies with no clear guidelines on how they share data with U.S law enforcement, Mozilla found. Apps including Flo, Glow, Period Calendar Period Tracker and My Calendar Period Tracker…