Jan
18
Marketers Welcome TikTok’s Transparency Play, Despite Political Tensions
Posted in: UncategorizedTikTok’s attempt to increase transparency–and woo Washington lawmakers and civil society organizations to remain operating in the U.S.–has caught the attention of some marketers. But the platform’s audience growth and targeting capabilities will continue to be its selling point, rather than any outcomes of these political tensions. Still, more transparency in how its algorithm works…
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