Jan
23
To Grow This Year, Data Clean Rooms Shoot for Interoperability
Posted in: UncategorizedData clean room companies, which help publishers securely match their audience’s first-party data with that of marketers, are aiming to capture more market share as the ad industry seeks more privacy-focused ways of targeting. Partly, this will come from offering more interoperability between players, as shown by the recent announcement from data clean room tech…
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