While the National Football League season is about to end, EA Sports is preparing the next version of its Madden NFL video game, adding new movements recorded using stunt players.
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This is the kind of timing that professional media planners dream of pulling off. On Sunday, the same day that Seahawks cornerback Richard Sherman drew national attention for his post-game trash talk, Beats by Dre also released an ad in which Sherman is grilled by reporters for his "reputation as a thug."
As has since been pointed out by several commentators, most notably Deadspin founding editor Will Leitch, Sherman is likely one of the most intelligent and philanthropic young players in the NFL. But his 4.2 high school GPA, degree from Stanford and charity leadership are often overshadowed by his bombastic demeanor, such as on Sunday, when he called San Francisco 49er Michael Crabtree a "sorry receiver" and "mediocre."
Sherman's ad for Beats by Dre may not be as intense as the previous installment starring Kevin Garnett, but it does convey his frustration with the oversimplified sound bites that the sports media seem to want from him. And that same frustration is likely what boiled over Sunday night, when he decided to stop playing by the unwritten rules of post-game interviews. Or maybe he just felt like bragging. Coincidentally, Beats by Dre has also been airing a commercial starring Colin Kaepernick, whose 49ers were vanquished by Sherman's Seahawks on Sunday.
Knowing that he's only going to become more of a focus for public debate in the lead-up to the Super Bowl, Sherman seems to be saying, "If I'm going to get a reputation, I might as well own my reputation."
Check out the ad below, followed by a clip of Sherman's adrenaline-fueled interview with Erin Andrews on Sunday.
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The league is interested in selling the rights to several of the Thursday night games that are now shown on NFL Network.
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Terrell Owens may carry a lifelong albatross from his two ill-fated seasons with the Philadelphia Eagles, but at least he can laugh about it.
In a new Carl's Jr. ad for the Philly Cheesesteak Burger, Owens reenacts the local loathing he experienced after becoming known as an egotistical excuse-maker in the turbulent 2005 season. Cops, kids and everyone in between are down on T.O. in the burger spot, which contrasts his dismal days in Philly with his opulent life today as a poolside retiree.
It's not an ad likely to wearm the hearts of any haters, but they'll at least enjoy seeing T.O. getting a smackdown from a little kid.
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| THE ORIGINAL? Nike Malaysia – 2008 « Shirt on, fear off » Source : Coloribus, Cannes Archive Agency : Publicis (Malaysia) |
LESS ORIGINAL Sao Paulino – 2013 « Before anything else » Source : Behance Agency : Young & Rubicam (Brazil) |
LESS ORIGINAL Rademar – 2013 « Reveal your inner athlete » Source : Adsoftheworld Agency : Tabasco (Estonia) |
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| THE ORIGINAL? Telia « Football (soccer) everywhere » – 2007 Source : Adsoftheworld Agency : McCann Erickson Stockholm (Sweden) |
LESS ORIGINAL Olé Sports News – 2013 Source : AdForum, Cannes SILVER LION Agency : Young & Rubicam Buenos Aires (Argentina) |
The all-football channel has gone from an uncertain start to 13 regular-season games, 17 studio shows and more than 70 on-air personalities.
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Procter & Gamble is transporting trailers with about 20 restrooms — stocked with the company’s Charmin toilet paper — to N.F.L. stadiums for pregame revelers to use.
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The San-Diego-Oakland game was televised at 8:35 p.m., Pacific time, a rarity for prime-time televised games. Local California stations got a boost in ratings, but East Coast viewership dropped.
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The Jacksonville Jaguars’ new fantasy football lounge is an example of the leaguewide effort to keep the people buying tickets instead of staying home, with their recliners and WiFi connections.
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Football has been crucial to the American advertising-industrial complex, and with the N.F.L.’s kickoff game on Sept. 5, the marketers have been in a huddle.
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Louisville’s willingness to play football games on Tuesday nights, at ESPN’s urging, began a turnaround that led to huge rewards for the university and the network.
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Spending billions of dollars for TV rights and becoming partners with universities desperate for exposure, ESPN has emerged as a sport’s puppet-master and kingmaker.
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ESPN had been working with PBS on a film about head injuries in the National Football League, whose games are shown on the sports network and represent a cherished source of revenue.
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Citing a lack of editorial control, ESPN ended its collaboration with the public affairs series “Frontline” on a two-part documentary set to run in October.
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Eli Manning’s rapping ability in a DirectTV video that went viral was the topic of conversation at Giants training camp.
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A velha discussão “Football x Soccer” é o tema da campanha da NBC Sports neste divertido vídeo que promove nos Estados Unidos a transmissão da temporada de futebol inglês, a Premier League.
Na propaganda de 4 minutos divulgada no Youtube, o técnico fictício de futebol americano Ted Lasso (Jason Sudeikis) chega em Londres para ser o novo treinador do time de futebol (futebol futebol) Tottenham Hotspur, os “Spurs”. O vídeo conta diversas diferenças entre os esportes americanos e o futebol, como o fato de nunca existir empate no futebol americano, e também brinca com sotaques e expressões americanas e inglesas. Por exemplo: “Coach” (técnico nos Estados Unidos) e “Manager” (técnico na Inglaterra). Ainda tira uma casquinha dos clubes ingleses 🙂
Se você entende inglês e gosta de futebol, assista agora, é genial!
Caso contrário, prometo que atualizarei o post assim que surgir uma versão legendada no Youtube. Se alguém conhecer uma, me mande aqui nos comentários 🙂
Post originalmente publicado no Brainstorm #9
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Steve Bornstein, who secured coverage of N.F.L. games for ESPN and helped establish the NFL Network, will step down in the spring of 2014.
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Mr. Summerall was a place-kicker who later went on to a career in broadcasting, forming a famous team with John Madden.
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The longtime host, now 81, will be competing directly against two popular ESPN fixtures, “Around the Horn” and “Pardon the Interruption.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
