Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering “kick backs”—a fun series of unexpected rewards—to people across the country. Who says service is dead?
When the robopocalypse comes, will you be ready? Or will you at least have some snacks on hand so you can ride out the chaos in an underground bunker somewhere?
A snack brand called Halfpops wants to help—partly by stoking fears that highly advanced artificial intelligence will rise up and kill us one day (soon) and partly by offering sustenance to the robofighting code ninjas among us. These two groups need each other to survive, says Halfpops.
That’s the premise of the brand’s new digital ad campaign, which teases the concept of Armageddon. It’s all in fun, though, so there’s really no need to worry about death by cyborg (at least not yet).
A horned, hairy monster represents a pre-teen’s ravenous appetite which, left unchecked, swells to Godzilla-esque proportions in the first-ever ad campaign for Foster Farms Corn Dogs. On the plus side, that furry freak is a beast on the soccer field (we’d pick him for our team any day!)—and the middle-schooler jonesing for a snack never once morphs into Marilyn Monroe:
We had high hopes for this A&W Restaurants infomercial by agency Cornett for the A&W mug. Created for InStyle TV, it promised to be tongue-in-cheek, possibly nostalgic and—why not?—mobile friendly.
Well, it’s definitely mobile friendly, if the vertical panels are any evidence.
Snow fell last Friday in Minneapolis, even though the temperature was over 70 degrees.
Of course, it was all just part of an ad campaign.
Back in February, a weird Oreo door suddenly appeared on 18th Street between 7th and 8th Avenues in New York, promising untold wonders of cryptic cookie goodness. Now, Los Angeles gets its turn.
The cookie brand’s new Wonder Vault installation—created by 360i, Weber Shandwick and Momentum—will be open today only (Monday, July 11) at 1555 W. Sunset Blvd. from 9 a.m. until 7 p.m. PDT. It’s an elaborate ad for Oreo’s new Choco Chip cookies, and it features rooms that will make adults feel like kids again, as everything within them is oversized.
Ever since Lipton’s Brisk Iced Tea abandoned its inescapable ’90s “That’s Brisk, Baby!” ad campaigns from J. Walter Thompson that featured claymation celebrities, its marketing has focused almost entirely on attracting urban teens by collaborating with street artists. These campaigns have included everything from custom iced tea cans to interactive murals to Brisk Bodega pop-up shops focused on art and music and even a dedicated Tumblr blog.
To help launch one of its newest flavors, Pineapple Passionfruit, Brisk continues its run of urban-themed stunts by going after the trendy and loose-with-cash sneakerhead market.
The PepsiCo-owned brand tapped sneaker artist Dan “Mache” Gamache of Mache Custom Kicks (whose clients include the likes of LeBron James and Kanye West) to design the first-ever Brisk sneakers. But as with Nike’s recent Krispy Kreme shoes, Mache will be customizing only a few pairs of the sneakers, as the brand feels that “keeping these kicks super rare taps into the culture of sneaker hunting.”
Here’s the runaway viral commercial of the week on Facebook—an Uncle Drew-style spot created by Thrillist for Smith & Forge hard cider.
What do tennis and ice cream have in common? They’re both irresistibly exciting, according to a new Wimbledon campaign from Häagen-Dazs, featuring crowd reactions from the stands of the annual London tennis tournament that’s now in its second week.
Grey London hired fashion photographer Adam Katz Sinding, known for his streetside style portraits, to capture the highs and lows of courtside fans for the ice cream brand’s Instagram. His crisp, vibrant shots of attendees range from unbridled joy to awe, horror, anticipation and suspense.
Rice. Cheap goods. Pointy hats. Christmas decorations. Fortune cookies!
Those are just a few of the stereotypes that pop into a Western mind when asked to think about Asia—and Asian products. To beat this stereotype, and demonstrate how diverse and innovative Asian countries really are, Singapore-based Tiger Beer partnered with Marcel Sydney to repurpose an old discount store, right in the middle of New York’s Chinatown.
Some of the best marketing embodies the brand promise you’re trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes that idea to impressive lengths with a new interactive site for Hennessy V.S.O.P Privilège (the agency’s first work for this particular Hennessy brand).
V.S.O.P Privilège is known for its remarkable consistency—it’s precisely the same cognac in every glass and every bottle, year after year—despite myriad variables at play during its creation. So, Droga5 set out to tell this story of creating harmony from chaos through the digital experience.
Beer bump watch!
Jung von Matt/Alster made these idiotic but amusing print ads for Bergedorfer beer, showing men posing with their beer bellies, Demi Moore style, as though they’re pregnant. Fact is, these dudes did work hard growing those bellies, which is an accomplishment of sorts, and they should be proud of them—even if they won’t have the eventual added joy of meeting a new human in the process.
Jordan Spieth knows when to come in from the rain.
With the pro golfer’s first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for the makeup date, the creative team, led by Wieden + Kennedy and RSA Films director Terence Neale, went to plan B.
Lots of Orangina’s marketing is about shaking up bottles of the stuff—to mix up the pulp, which makes the carbonated citrus beverage taste better.
“An advertising guy told me there was a weakness, and we’re going to make a strength out of this weakness by saying, ‘The bottle needs to be shaken,’ ” Orangina’s founder, Jean-Claude Beton, said in an interview a few years before his death in 2013. “Television offered an opportunity to shake things.”
Orangina’s most recent marketing coup, though, was not in TV but in packaging.
Not many people know that Burger King pulled out of France for 15 years between 1997 and 2012. Because it didn’t. But the fast-food chain gleefully imagines such a nightmare scenario in a new seven-minute mockumentary from agency Buzzman.
Finnish probiotics brand Gefilus is so good at building up healthy bacteria in your gut—thereby strengthening your immune system—that you could lick a pay phone in Moscow and not get sick.
That’s the rough premise of a 22-minute (!) ad from dairy conglomerate Valio.
To illustrate the effectiveness of its product, the marketer hired travel television host Ian Wright, known for his willingness to eat just about anything, to bounce around the globe with a germ-measuring meter.
Along the way, he slides his tongue across the filthiest surfaces he can find while maintaining a steady Gefilus diet to boost his body’s internal defenses.
Is Todd Gurley actually vegetarian?
You have to wonder after watching this Carl’s Jr. commercial starring the Los Angeles Rams running back. The spot shows Gurley supposedly biting into the California Classic Double Cheeseburger, but it’s blatantly obvious that the burger isn’t real—it’s a digitally inserted photo that isn’t fooling anyone.
What if you had the perfect excuse to watch the UEFA Champions League Final at an epic Heineken party … without your girlfriend?
Jonathan Goldsmith’s Most Interesting Man in the World might have said adios (and flown off to Mars), but Dos Equis is hardly finished with its “Most Interesting” theme.
Can discordant screaming sell ice cream?
Snickers sure hopes so, because that’s the angle it’s going with this new spot for Snickers ice cream bars. Playing on the “I scream, you scream” rhyme, the ad shows a mom and son, a crab, a tattooed bodybuilder, his tattoo and the boardwalk caricature of a married couple all screaming at one of those ice cream trolleys you see around the beach.
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