After months of teasing the launch, it’s official: Starting Tuesday and for a limited time only, Canadian McDonald’s fans can enjoy the Big Mac with chicken patties instead of beef. Yet, judging from the follow-up social media exchanges with fellow fast food brand KFC, that doesn’t mean that there is no beef to be had….
It’s impossible to say what circa-1000 B.C. genius invented the handy spoon, but there is no denying that they did a major service to humanity. Here’s to them, whoever they were. Their impact has been nothing short of legendary. It is in acknowledgment of the mighty spoon that Kraft Dinner (KD) has launched a new…
The latest campaign from McDonald’s in Romania centers around a young Chess prodigy that owes a debt to the character of Wednesday Addams as it promotes the value of its Home Menu Mix offer. Created by DDB Romania, the latest campaign aims to launch its new value platform and communicate its items as good value…
Once you level up, be it in relationships, career, the gym or otherwise, it’s near impossible to go back to the way things were. Tapping into new horizons can be a little scary, but it’s always worth the extra push to discover what we’re truly capable of. Leading with the feeling of confidence that comes…
The idea of a world-famous sports personality coming to your door to watch a game is one that fans all around the world dream of. It is also one that PepsiCo may make a reality through its “No Lays No Game” campaign, which the brand’s most senior marketer believes has a core concept that could…
Hobbyist brand Fanatics Collectibles, which designs, manufactures and distributes trading cards, has hired Red Bull’s evp and chief marketing officer Ken Turner to lead its brand strategy and marketing. Fanatics Collectibles, which acquired trading card brand Topps last year, creates cards for sports properties including MLB, the NBA, and the players associations of MLB, the…
Stars of the original “Get Crackin'” campaign for Wonderful Pistachios ran the gamut from D-listers like Snooki and the Winklevoss twins to early internet sensation Keyboard Cat, tragicomic character Mr. Bill and cannapreneur Snoop Dogg, all showing off the personality-defining ways they enjoyed their salty tree nuts. The catchy tagline appeared in two Super Bowls–via…
In a new campaign from Liquid Death, geriatric women act like the stereotypical agro-bros who often star in energy drink ads: They rock out in a heavy metal band, do donuts in a car and grind down handrails on skateboards. And that’s just the tame stuff. When they get really saucy, they fistfight in an…
To convey the unique experience of eating in a Nando’s restaurant to Gen Z consumers, the U.K. chain has introduced a new brand platform, “This Must Be The Place,” to promote it as a place where people can be together. The South African-Portuguese-inspired restaurant, known for its flame-grilled Peri-Peri chicken, has around 456 stores across…
On this episode of Brave Commerce, Grant Hill–basketball Hall of Famer, co-owner of Atlanta Hawks and board member of Campbell Soup Company–shares strategies for fostering trust and vulnerability by identifying and defining your workplace culture. Hill, who spent 19 years in the NBA, has expanded his business portfolio to encompass real estate, executive leadership, sports…
Schweppes is a beverage that is considered a mixer with a spirit. In this whimsical naval spot, it aims to encourage consumers to drink it straight with its new strategic brand platform “I like it like that.” The beverage brand tasked TBWAParis with creating a campaign that would transform Schweppes into an “aperitif” consumed before…
A man dressed in a period-perfect Benjamin Franklin costume–identified as an “affordable impersonator”–tastes a new product and declares it “actually not that bad.” And if you don’t believe one of the founding fathers of our country (or his somewhat reasonable facsimile), then how about the faint praise of a shirtless tattooed guy, an Olympic trainer,…
If you’ve stuck with Yeah, That’s Probably an Ad over the years, you’ll know there’s one ongoing QSR strategy that often leaves us hungry for more: McDonald’s Famous Orders campaign. It’s the celebrity-wrapped gift that keeps on giving, both in terms of food and significant cultural moments. Good news for anyone with similarly large appetites:…
From the outside of its cage, it is the most ordinary of household animals: a hamster. But unbeknownst to its owner, there is something remarkable about this pet. A musical hamster is the unusual star of a new campaign from Pringles, which promotes its new Multigrain range with the tagline “wonderfully different.” Created by agency…
PepsiCo brand Starry may be a rookie in the soda category, but it’s already looking to mint its MVP status as the new official drink of the NBA, WNBA and NBA G League this All-Star Weekend. To celebrate its debut on one of the biggest sports stages of the year, Starry–which launched just a month…
Mondel?z International has moved part of its global content production contract into WPP, two years after appointing S4 Capital to handle it alongside Publicis Groupe, which has also picked up a larger share as a result. The global confectionery and snack maker, which owns brands such as Cadbury, Philadelphia, Sour Patch, Milka, Toblerone, Ritz and…
For all the millions of dollars spent on procuring superstar talent to appear front and center during this year’s Super Bowl ads, audiences have voted a spot about the life of a dog and its owner as their favorite for this year. According to the USA Today Ad Meter, presented by Kia Motors, the most…
For many Super Bowl advertisers, their moment on America’s biggest stage is over in a matter of seconds. Only a handful are remembered beyond watercooler chatter the next morning–and even fewer remain in viewers’ collective consciousness in the days, weeks and even months following the Big Game. The latter brands achieve something of a cult…
On this week’s episode of To Dine For, host Kate Sullivan welcomes Jacques P?pin, one of the world’s most iconic and beloved chefs who has changed the way Americans cook and eat. Originally from France, P?pin is renowned for teaching essential techniques to everyday cooks. P?pin presents his recipes not as a list of ingredients…
Few would recommend contacting your ex on Valentine’s Day. Topo Chico, however, leads the minority population who thinks that reconnecting with a former love on the romantic day is not only a good idea, but you should come bearing gifts. For instance … a whole scorpion. Starting at 8 a.m. EST Feb. 10, the hard…
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