After a spike during the height of the Covid-19 pandemic, frozen food sales have remained elevated. Shorter cooking times, ease of use and longer shelf life are all potential reasons for this surge in popularity, but it doesn’t hurt that these days consumers can get many of their favorite comfort foods in the frozen aisle….
Newly promoted to the English Soccer League, Wrexham AFC has announced two new sponsors, with owners Rob McElhenney and Ryan Reynolds releasing a typically self-deprecating ad to welcome ST?K Cold Brew Coffee as the official stadium sponsor and Betty Buzz as its training kit sponsor. The North Wales-based soccer club, which has just achieved promotion…
On this episode of Brave Commerce, hosts Sarah Hofstetter and Rachel Tipograph sit down with Diana Frost, chief growth officer for North America at Kraft Heinz, to discuss agile leadership, the importance of learning from failures and the company’s growth strategies. Frost shares how her commitment to an agile mindset and a “village” approach to…
Whitney Cummings is a Hollywood multi-hyphenate, with acting, writing, stand-up comedy, podcasting and producing on her resume. And she’s added a new skill recently as a “board-certified plastic surgeon,” or so she says in a Liquid Death campaign. Except that’s not true, of course. Instead, she’s taking her first starring turn in a high-concept Liquid…
A reminder to reconnect with older relatives IRL might be especially timely for generations raised with easy internet access. Social media can be a good way to stay in touch with family when they’re far away, but there’s no substitute for spending time in person. That is the message from popular Thai franchise Five Star…
In a Venn diagram, would there be much overlap between traditional iced tea drinkers and flavored malt beverage fans? Maybe a sliver, but the launch campaign for Lipton’s first boozy iced tea aims more at a lake weekend, cooler-toting crowd than the country club, Arnold Palmer-swilling set. Creatives at Founders Agency leaned into the reputation…
After nearly a century on the streets, the Wienermobile isn’t just a 27-foot multipurpose vehicle shaped like a hot dog anymore–it’s a legend. Yet even icons occasionally require a rebrand. In a transformation by creative agency Johannes Leonardo, PR agency Zeno Group and Kraft-Heinz’s in-house marketing team The Kitchen, Oscar Mayer is introducing the newly…
Movie product placement is being taken to a new level by McDonald’s with a campaign that will reward viewers each time they see the brand onscreen. Described as a “reversed product placement campaign” to promote McDonald’s delivery through its app in The Netherlands, “Order That Scene” will target people having movie nights at home. With…
DoorDash has established itself as a leader in the food delivery industry. From bringing favorite restaurants to you to discovering local gems and even ordering beauty supplies, DoorDash has evolved to serve consumers’ changing needs. Much of the company’s success can be attributed to its marketing tactics, which focus on centering the customer, personalization and…
If you’ve seen any of the films in the Creed trilogy or caught Calvin Klein’s recent campaign, you may know by now that Michael B. Jordan takes his fitness routine very seriously. So much so that even his water and the world around him have a high standard to meet. For Propel Fitness Water’s “Make…
In today’s digitally driven world, data has become a powerful tool for businesses to connect meaningfully with consumers. To understand more about how to collect, keep and expand data to influence consumer culture, we sat down with Tariq Hassan, chief marketing and customer experience officer at McDonald’s USA. Hassan joins Suzy founder and CEO Matt…
It is often said that food has the power to bring communities together, but for Asian American and Pacific Islander (AAPI) people in the U.S., xenophobic attitudes can turn meals into a source of anxiety. Many have recalled the common childhood experience of being mocked for their cultural dishes. Food delivery service Postmates is flipping…
Miami Dolphins wide receiver Jaylen Waddle entered the NFL on a $27.1 million rookie deal in 2021, nearly $18 million of which went toward his signing bonus. He’s also 24, likes playing mini golf with his friends and eating a bunch of fries when the training schedule allows. In a marketing landscape where data and…
Having just released its new brand platform, “It’s Diner Time,” earlier this month to celebrate its 70th anniversary, restaurant chain Denny’s has also begun to introduce augmented reality (AR) to engage young customers who can now see their food before they order. Featuring a redesigned menu that continues to include classic dishes such as “Moons…
“This is a new day for the brand,” Marcela Garcia, vp of marketing for Stella Artois, said as she talked about the launch of a creative platform that she hopes will help the brand reach a new multicultural audience while staying true to its commercial priorities. Garcia, who took on the role just under a…
Magnolia Bakery has had such a presence in popular culture over the past couple of decades that it has inspired actual trips to the Big Apple just for a taste of its famed treats. If you’re the kind of person to hop on a plane in pursuit of banana pudding, then the brand’s newest partnership…
Perfection is out. We want our heroes flawed, our romantic comedies realistic and our images un-retouched. But does this mean the world’s biggest brands are ready for a traveling exhibit called the Museum of Failure that showcases their unloved products? “No,” laughed Samuel West, the project’s founder and an organizational psychologist by trade. “Nobody wanted…
Right now, your refrigerator’s door bin might be home to some almost-off milk, a scattering of garlic bulbs and a jar of relish from 2022. Now, Unilever has actually made something useful for you to put in there: a “Smart Jar” that tells you if your fridge is at the right temperature. In 2019, the…
For more than a dozen years Denny’s has positioned itself as “America’s Diner,” which means to convey a feel-good, nostalgic vibe without being stuck in the past or pegged as a boomer-only zone. With a new marketing campaign on the horizon, along with front- and back-of-the-house upgrades, Denny’s intends to refresh and restart its long-running…
Slackliner Alexander Schulz has set multiple world records for his dizzying walks that have crossed skyscrapers and even an active volcano. His latest feat took him 7,316 feet above the Pyrenees Mountains, where he broke the record for highest slackline as part of a campaign celebrating the second year of a collaboration between Ronald McDonald…
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