Hasta La Creative!

For a long time, a degree was mandatory for most professional careers. But a college education isn’t the only way to learn career-ready skills. Alternative paths to hone these skills, like trade schools or on-the-job training, are valid means of education yet still overlooked by employers, contributing to a serious economic barrier for those without…

After three years of pandemic-driven anxiety, societal division and occupational burnout, consumers are eager to buy brands and relish in experiences that offer inclusive escape, freedom and joyful rebellion. Indeed, consumers are embracing irreverent and playful brands like Liquid Death, which promises to “murder your thirst” with its canned water and recruited a porn star…

Spotify Wrapped has become a cultural phenomenon. With users being able to view the data and insights collected from their Spotify playlists and share them with the world, the platform now annually creates a viral moment each December. Over the six years since it began Wrapped, the platform has turned data collection into a marketing…

There’s a scene from the Golden Girls–season 1, episode 22–in which Blanche (Rue McClanahan), Dorothy (Bea Arthur) and Rose (Betty White) are commiserating at the kitchen table. Raiding the refrigerator for a suitable late-night snack, Blanche pulls out a chocolate cheesecake. The staccato exchange that follows was a signature element of the show. “You bought…

Once reserved for retail experiences at Apple stores and Disney parks, experiential retail is becoming an effective mainstream brand-building activation strategy. Retail is the physical space for brands to connect with consumers in an omnichannel world, creating memorable experiences. Experiential retail considers humans as connected beings, creating spaces for them to gather around a shared…

National Geographic is commemorating the centennial anniversary of the discovery of the ancient Egyptian pharaoh King Tut’s tomb with an immersive experience consisting of projection mapping, virtual reality and digital exhibits in major cities across the United States. With the actual artifacts–excavated in 1922–headed to a permanent home in Egypt after decades of touring exhibitions,…

Experiential marketing has often been underrated in terms of allyship and action for the LGBTQ+ community–and of late, it has been taking up less headspace than sexy mass media brand plays amid surges and lockdowns. But as experiential rises again, consider what it now means to be on the ground with the LGBTQ+ community. It…

In the realm of irreverent brands, Wendy’s stands apart from its fast-food peers. The brand’s marketing has real bite, taking its tweets viral so often that when it coined National Roast Day in 2018, other brands lined up for the QSR brand to crack jokes at their expense. Meanwhile, fans of Adult Swim’s Rick and…

Editor’s note: This column is part of a series with Snap on augmented reality. Below, David Roter, vp, global solutions, cites new research that indicates AR’s potential outside the realm of commerce, specially for entertainment experiences. When it comes to the latest trends, it’s no secret that younger generations are often ahead of the game–and…

If you’ve been considering a weekend getaway anytime over the next four weeks, HomeGoods is making an offer you can’t refuse. Beginning Oct. 12 at 12 p.m. EST, with daily releases through Oct. 15, the home furnishing retailer will open bookings to House of HomeGoods–a vacation home located on a sprawling property in Hudson Valley,…