On Feb. 24, the people of Ukraine will mark the first anniversary of a nightmare–the unprovoked invasion by its neighbor, Russia. One initiative to show the impact of the war uses Google Street View-style images to show how the affected cities are brutally different from how they were just one year ago. “The Undeniable Street…
From the outside of its cage, it is the most ordinary of household animals: a hamster. But unbeknownst to its owner, there is something remarkable about this pet. A musical hamster is the unusual star of a new campaign from Pringles, which promotes its new Multigrain range with the tagline “wonderfully different.” Created by agency…
The chief executive of KR Wavemaker, the French arm of the WPP-owned media agency, Jean-Philippe Bertaux, has stepped down and will be succeeded by CEO Julien Boyer and President Roch Osenda. After 13 years within the agency, with 10 spent as CEO, Bertaux has overseen the merger of Maxus/MEC and the acquisition of KR Media…
Mondel?z International has moved part of its global content production contract into WPP, two years after appointing S4 Capital to handle it alongside Publicis Groupe, which has also picked up a larger share as a result. The global confectionery and snack maker, which owns brands such as Cadbury, Philadelphia, Sour Patch, Milka, Toblerone, Ritz and…
With the release of its latest electric vehicle (EV), automaker Volvo Cars have introduced a new brand platform, “For Life,” aiming to showcase to customers how their feelings affect how they drive. Volvo Cars have recently launched its fully electric SUV, the Volvo EX90. The brand has worked with AKQA and Grey to develop a…
While some sports brands have recently made efforts to become more inclusive, certain groups still face barriers to getting involved with physical activity. For example, a 2021 Sport England study uncovered that Black children are the least likely to be physically active–mainly because they are twice as likely to live in deprived areas with less…
Mobile gaming company Dream Games is promoting its free-to-play game Royal Match with a campaign that showcases the “royal treatment” its players receive. The puzzle game, in which players help King Robert to restore his castle while winning their own rewards, was the first to be released by the publisher in February 2021. The multimillion-dollar…
The bid by four of Europe’s largest telecom companies – Deutsche Telekom, Orange, Telefonica and Vodafone – to develop their own digital advertising platform has been given unconditional approval by European regulators. The development of their own “privacy first” advertising platform has been in the works for two years. It will aim allow the four…
Last summer, the U.K.-based Marketing Society presented Jaclyn Pannell with its Future Leader award. If you’d told a younger Jaclyn Pannell that a job in logistics could lead to a role as a global marketing chief, she wouldn’t believe you. She’s spent her career at international logistics company DHL, starting as a graduate management trainee…
Stella Artois has apparently called off plans to run an unofficial brand experience on Electronic Arts’ gaming platform The Sims 4 after being approached by legal counsel from the makers of the game over IP infringement. According to EA, its lawyers have approached AB InBev, the owner of Stella Artois, about its plans to launch…
In recent years, the iconic design of McDonald’s food and the brand furniture has become a focus for its advertising around the world, so familiar to the general consumer. In this latest campaign from McDonald’s France, created by TBWAParis, the brand has released three posters featuring different building doors, which are also reminiscent of a…
As the war for Ukraine reaches a year, the country’s advertising industry is continuing to produce creative ideas that help Ukraine’s economic situation and its defense against Russian invasion. The latest example comes from the McCann Kyiv team, alongside volunteer movement Ukraine for Heroes. They have produced a project that brings together art and the…
Vicky Free has left her role as global head of marketing at Adidas, Adweek has confirmed. Free was appointed to lead the activewear brand’s marketing team in January 2021, tasked with telling “compelling consumer brand stories” that would drive commercial success. She arrived at the company’s headquarters in Herzogenaurach, Germany after 20 years leading marketing…
Broadcasting giant Warner Brothers Discovery (WBD) has promoted its veteran television marketer Rebecca R?rmark to senior vp, head of streaming marketing for Europe, Middle East and Africa (EMEA) ahead of the launch of its global platform. R?rmark, who was previously vp of marketing in the Nordics, originally joined the Discovery Channel in Norway in 2013….
Accenture Song has made two senior executive hires in Europe: Patritia Pahladsingh was named as CEO and managing director of Accenture Song in The Netherlands, and Magic Leap’s James Temple joins as its global metaverse lead. Pahladsingh joined from TBWANeboko, where she was managing director, having spent 17 years within the Amsterdam-based creative agency. She…
Premium Belgian beer brand Stella Artois is set for its first foray into the world of gaming with the release of an unofficial tie-in with Electronic Arts franchise The Sims, which will allow players to download and add the brand’s campaign into their own virtual worlds. The release of the Stella Artois Unfiltered mod pack…
In the world of entertainment, short films often get overlooked in favor of star-studded movies or bingeworthy TV shows. French broadcaster Canal+, the main partner of the Clermont-Ferrand International Short Film Festival, decided to pay tribute to the medium by making a short film of its own. The Canal+ film, created by the brand’s longtime…
Financial brands are often perceived as practical and dry. To stand out in the category, one investment platform has employed a magician, a cat, a Tyrannosaurus rex and a musical pig. AJ Bell, one of the largest investment platforms in the U.K., has released an ad that aims to increase brand awareness and help more…
Global hotel, airline and vacation rental brands are all poised for a 2023 bounce in travel. Rail companies, too, are preparing for a resurgence of train travel. According to the 2023 Pinterest Predicts survey, pins related to train travel were up significantly from Sept. 2020 to Sept. 2022: Inter-railing Europe aesthetic: +105% Train trip aesthetic:…
A lot of ink has been spilled about the Great Resignation, which has resulted in staffing shortages and a war for talent across the advertising industry. Now, research from the U.K. Advertising Association and think tank Credos has a cold, hard look at the reality. Gleaning insight from 20 HR bosses at brands and agencies,…
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