Instagram can often feel like a carefully curated carousel of stylish, staged candids, travel reels set to high-octane music and memes. Millennials or Gen Zers, which account for two-thirds of the app’s 1.2 billion users, are usually the culprits. With influencer spend set to reach $32.5 billion according to Statista, and the majority of these…
Instagram can often feel like a carefully curated carousel of stylish, staged candids, travel reels set to high-octane music and memes. Millennials or Gen Zers, which account for two-thirds of the app’s 1.2 billion users, are usually the culprits. With influencer spend set to reach $32.5 billion according to Statista, and the majority of these…
Ahead of the World Economic Forum at Davos taking place this year, environmental group Greenpeace released a visual campaign to highlight the hypocrisy it believes is taking place around discussions of the environment by people taking private planes to travel there. Each year, the Geneva, Switzerland-based event welcomes political, business and cultural leaders from around…
At the end of 2022, Paris eclipsed London as Europe’s most valuable stock market, knocking the U.K.’s capital squarely out of the position it’s held since 2003. The knockout dovetailed with a report from the Organization for Economic Co-operation and Development, which showed the U.K. economy was lagging behind fellow G7 nations. Canada, France, Germany,…
German online fashion and shoe retailer Zalando is going through a period of change as it aims to “deepen” relationships with customers and partners across the 25 markets in which it currently operates. That latest element of change involved the consolidation of its media business into Dentsu’s iProspect as a means of “simplifying” the setup,…
Some brands are so familiar they don’t need a logo or words to be recognized. McDonald’s is one of them. In fact. it’s latest spot doesn’t feature any of its signature menu items or discernible restaurants. The uplifting campaign, created by agency Leo Burnett London, celebrates McDonald’s iconic golden arches-but not in their usual form….
Many people can recall anti-drug messages from their youth–if you grew up in the U.S. in the 1980s or ’90s, the Just Say No or DARE campaigns may come to mind. But analysis has since shown that those popular slogans largely failed to prevent drug use among young people. A new anti-drug campaign in Sweden…
Dentsu has named Paolo Stucchi, a 12-year veteran of the agency network, to head up its EMEA media division. He takes over from Thomas Le Thierry, who will transition to become its client adviser for the region. Stucchi steps up from CEO of Southern Europe, a role he took on in 2017. In overseeing the…
With the growing demand in electric vehicles the Hyundai Motor Company, the third largest car manufacturer by volume in the world, has been on a transformation journey in recent years. But in the U.K., consumers still mispronounce the name–something the brand has chosen to correct with a humorous campaign ahead of an important year. In…
How would you react if you won the lottery? You might imagine that you’d be bursting at the seams with excitement, ready to shout your good fortune from the rooftops. But what if you kept your win a secret? This is the premise of a new ad from the French lottery Loto, which shows what…
To help consumers counter the impact of inflation, McDonald’s has begun a campaign in Sweden to travel back in time to find old deals on menu items. The “Deals Stuck in Time” campaign from Nord DDB uses Google Street View to allow people to find and “unlock” over a decade of old out-of-home advertisements for…
Four of Europe’s largest telecom operators–Deutsche Telekom, Orange, Telefonica and Vodafone–have formed a joint venture, which will see them develop their own digital advertising platform. The initiative was presented to the European Union’s antitrust watchdog Jan. 6 with the aim of creating a “jointly controlled, full-function” digital advertising platform with each owning each share. This…
On Jan. 3, the first day back at work for many in Britain after the holidays, Plum Guide chief brand officer Ali Lowry played a role far beyond the typical job description of a marketer: he donned a black hooded robe, grabbed a scythe and crossed a bridge in London as the Grim Reaper. He…
It’s a bird, it’s a plane, it’s…is that a naked person? Outdoor advertising can be easy for passersby to tune out, but Stella Artois has ensured it grabs attention with a giant mural on a building in London that features a nude man and woman drinking its Unfiltered lager. The artwork cleverly plays with the…
Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K. as it continues its international growth. The company, which recycles old technology and sells it on, currently employs more than 700 people internationally to serve its mission to reduce mass production…
BrewDog has reinstated its chief marketing officer (CMO) role, promoting marketing director Lauren Carrol to lead its team. Though it’s known for its provocative marketing stunts, the move marks the first time the brewer has filled the position since its first (and only) CMO left the business in January 2019 after just three months. The…
In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald’s kiosk sent gamers wild. As it turns out, the inspired “hack” was a Photoshop job. Now archrival Burger King has now brought gaming to its self-service screens for real. Expanding on its collaboration with Activision’s Call of Duty: Modern Warfare…
Automaker Stellantis has hired Rebecca Reinermann as its new lead marketer for its Opel and Vauxhall brands following the promotion of Patrick Fourniol to become its new European chief of brand marketing and communications. Reinermann, who has over 15 years of working in marketing across major automotive brands, will join Jan. 1 from Fiat Chrysler…
German fashion brand Hugo Boss has announced Nadia Kokni will join as senior vp of global marketing, taking over from Miah Sullivan. Kokni starts Jan. 1 and is joining from JD Sports Fashion where she was global group marketing director. At JD Sports, she is cited with placing a focus on elevating youth culture. Kokni…
Spotify Wrapped has become a cultural phenomenon. With users being able to view the data and insights collected from their Spotify playlists and share them with the world, the platform now annually creates a viral moment each December. Over the six years since it began Wrapped, the platform has turned data collection into a marketing…
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