Feb
10
Marketing Power Set to Shift as EU Telecom Giants Get Green Light for Joint Platform
Posted in: UncategorizedThe bid by four of Europe’s largest telecom companies – Deutsche Telekom, Orange, Telefonica and Vodafone – to develop their own digital advertising platform has been given unconditional approval by European regulators. The development of their own “privacy first” advertising platform has been in the works for two years. It will aim allow the four…
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