After more than 65 years, British not-for-profit organization Which? has come to describe itself as “the consumer champion.” The platform focuses on researching and reporting consumer issues, offering product tests, reviews and expert recommendations from a place of independence. With a monthly average of 9 million visitors a month to its site (based on the…
Cannes Lions will introduce another new award this year–Entertainment Person of the Year, which will be handed to entertainer and entrepreneur Kevin Hart. The award has been created by the festival in recognition of the role that entertainment plays in marketing and communications, with the aim of celebrating creativity and entertaining content creators. It will…
Movie product placement is being taken to a new level by McDonald’s with a campaign that will reward viewers each time they see the brand onscreen. Described as a “reversed product placement campaign” to promote McDonald’s delivery through its app in The Netherlands, “Order That Scene” will target people having movie nights at home. With…
British cider brand Frosty Jack’s probably wouldn’t be described as a ‘premium’ product, however, its owner Aston Manor Cider aims to take it ever so slightly more upmarket by associating itself with a celebrity, even if that celebrity is Z-list. The 26-year-old take-home apple cider brand has released its first television advertising campaign led by…
For six years in a row, Finland has been named as the world’s happiest country. Now, as part of an initiative to drive tourism, the country’s tourism bureau has been offering people the chance to be trained in being happy–and has received more than 150,000 responses through social media. The initiative, led by Visit Finland…
German luxury vehicle manufacturer BMW aims to emulate the Hollywood experience again through its marketing. After a seven-year absence, the brand film series, BMW Films, will be resurrected. This return is set alongside the release of a short film featuring Uma Thurman, Pom Klementieff and a BMW i7 M70. The film will be screened at…
It’s Eurovision Song Contest week (ESC), which for those in the know, is either a good or a bad thing. But it’s a big deal in Europe (and Australia) nevertheless. The winning country from the previous year usually hosts the multinational music extravaganza, but this year, the event will take place in Liverpool, England despite…
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome PR guru Mark Borkowski along with Adweek’s creativity editor (and resident American in London) Brittaney Kiefer to unpack whether King Charles’ coronation will usher in a new era of PR for the brand and…
Classic men’s shaving ads perpetuated old-school stereotypes of masculinity: the men depicted were sculpted, smooth and flawless. More recently, category leaders like Gillette have changed their advertising (to mixed reactions)-but personal care brand Harry’s is taking another step to flip tropes of masculinity on their head. In Harry’s first major campaign for the U.K. market,…
It’s one of the biggest events in Britain this year, but despite being covered by TV, radio and digital media, few advertisements will be muscling in on the attention around the coronation of King Charles III. But that hasn’t prevented brands from trying. The coronation will be a very different affair from those of previous…
Despite the lessening of spend by tech clients as well as macroeconomic frailties, WPP, which owns agencies such as Ogilvy, VMLY&R, MediaCom and Wunderman Thompson, reported organic growth of 2.9% in the first quarter, with revenue, before costs, of $4.32B. This was buoyed by the performance of its media business GroupM and growth in the…
The filmmaker behind some of the most politically important films of the last three decades, Spike Lee, is to be honored at the Cannes Lions International Festival of Creativity with a new award: the honorary Creative Maker of the Year. Lee, an Oscar winner whose films include Do the Right Thing, BlackkKlansman, Malcolm X and…
Eating animal meat is going out of fashion among an increasing number of people adopting vegan or plant-based diets. Now, the charity People for the Ethical Treatment of Animals (PETA) is urging people to give up wearing animals, too. The organization’s new campaign highlights animal cruelty in fashion and asks consumers to stop buying and…
With global influencer marketing spend set to hit $22.2 billion by 2025, according to Statista, WPP is tapping into the burgeoning market with the acquisition of The Goat Agency, one of the most promising agencies in the space. The agency, which offers data-lend influencer marketing campaigns, was founded in 2015 by chief executive (CEO) Arron…
There is a cyclical trend within global marketing teams, vacillating from a centralized structure to one that is decentralized. Which way a brand goes depends largely on the economy and the cost savings that can be had. Despite success by major brands in running local, decentralized teams, the pendulum is swinging toward more centralized systems….
With macroeconomic headwinds globally placing a squeeze on revenue growth, organizations are prioritizing an alignment of their sales and marketing strategies to better engage target customers, new research has discovered. According to Gartner, which polled 200 sales leaders at the end of last year, the majority of sales organizations have faced challenges in bringing their…
With global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is an incredible opportunity for brands to reach a massive untapped audience. And it turns out, younger gamers are increasingly persuasive when it comes to what their parents buy. Research…
In mid-March, Guinness suggested St. Patrick’s Day revelers drink less. Well, for transparency, it actually suggested they try its nonalcoholic beer Guinness 0.0 instead. Now, Captain Morgan–also owned by drinks behemoth Diageo–has launched its largest-ever responsible drinking campaign, with help from Vice-owned agency Virtue. The spiced rum brand has enlisted singer, songwriter and rapper Bree…
From the well-meaning but hapless skateboarding foster dad depicted by British retailer John Lewis in its 2022 Christmas ad to the unconventional moms spotlighted in Johnson’s “The Other Mothers” spot, advertising has come a long way in representing the personal issues of modern families. For the people making those ads, it’s a different picture behind…
Lobbying typically gets a bad rap, conjuring images of backdoor deals corrupting politicians with money. But over in Finland, a creative agency challenged these norms with an unusual lobbying campaign using experiential marketing. Unlike many lobbing efforts that happen behind closed doors, the campaign for Finnish retail giant S Group garnered national media attention and…
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