Automaker Hyundai’s U.K. campaign was released in January to put the correctly pronounced brand’s name on the lips of the public, nearly tripling its brand consideration score in the process. According to the research company YouGov, the campaign, created to drive awareness of how to correctly pronounce the name of the South Korean motor company,…
Right now, your refrigerator’s door bin might be home to some almost-off milk, a scattering of garlic bulbs and a jar of relish from 2022. Now, Unilever has actually made something useful for you to put in there: a “Smart Jar” that tells you if your fridge is at the right temperature. In 2019, the…
The revised, watered-down, post-Brexit alternative to GDPR is working its way through the U.K. parliament. If it passes into law, it will put U.K. businesses at odds with the European Union, potentially causing headaches for international data collection processes. While the government claims the new bill could create 4.7 billion pounds ($5.6 billion) in savings…
It’s been 10 years since Yannick Bollor? took up the reigns at Havas Group, the world’s 6th largest advertising company by revenue. In the decade, he has led a transformation across the business to meet evolving client needs and simplify the company’s global structure. On Wednesday, parent company Vivendi, for which Bollor? serves as chairman…
St. Patrick’s Day and Irish stout Guinness go hand in hand; across Ireland and beyond on March 17, you’re bound to see crowds of revelers holding pints of the black stuff. But as the holiday rolls around this year, Guinness’ unexpected suggestion is to go easy on the booze. The Diageo-owned beverage brand is launching…
The latest campaign from McDonald’s in Romania centers around a young Chess prodigy that owes a debt to the character of Wednesday Addams as it promotes the value of its Home Menu Mix offer. Created by DDB Romania, the latest campaign aims to launch its new value platform and communicate its items as good value…
Nike’s Air Max 95 drop with London-founded label Corteiz has been one of the most anticipated launches of 2023 among streetwear fans. But on March 2, the pair dropped an ad depicting a world where the launch was canceled. The 3.5-minute film, directed by Walid Labri through production company Division out of Paris, opens with…
European mobility app FreeNow has released a new creative platform that will be promoted by a through-the-line campaign that tells users to “Feel FreeNow.” The licensed ride-hailing and multi-mobility app, which is headquartered in Hamburg, Germany, operates across 10 European countries. It offers users access to book taxis, private hire vehicles, car sharing, public transport…
Soccer is often called “the beautiful game.” It could also be compared to a symphony if the coach were an orchestra conductor guiding his “artists” – the players. Prime Video brought that metaphor to life to hype French soccer league Ligue 1 Uber Eats. As the official broadcaster of the league, Prime Video enlisted French…
Marketers on the Move is an ongoing monitor of the new roles being taken on by marketers as they advance their careers around Europe. We look at who is going where and to do what for which brand, as we keep you up to date with the latest hirings across the region. Check back each…
The idea of a world-famous sports personality coming to your door to watch a game is one that fans all around the world dream of. It is also one that PepsiCo may make a reality through its “No Lays No Game” campaign, which the brand’s most senior marketer believes has a core concept that could…
It started with an awkward run-in with a boss. In 2017, Farah Kabir was working as an investment banker at Goldman Sachs when she popped into a store on her lunch break to pick up a few items: food, deodorant, face wipes and a pack of condoms. While waiting in line, she bumped into her…
To convey the unique experience of eating in a Nando’s restaurant to Gen Z consumers, the U.K. chain has introduced a new brand platform, “This Must Be The Place,” to promote it as a place where people can be together. The South African-Portuguese-inspired restaurant, known for its flame-grilled Peri-Peri chicken, has around 456 stores across…
Despite the time and effort many people devote to finding their ideal home, one thing is beyond a property seeker’s control: the neighbors. French real estate platform SeLoger brings this truth to life through a campaign that depicts quirky and unexpected encounters with neighbors. Created by French agency Interruption, the three ads take place in…
Schweppes is a beverage that is considered a mixer with a spirit. In this whimsical naval spot, it aims to encourage consumers to drink it straight with its new strategic brand platform “I like it like that.” The beverage brand tasked TBWAParis with creating a campaign that would transform Schweppes into an “aperitif” consumed before…
McCann Worldgroup has hired Grey’s Javier Campopiano as its new global chief creative officer. Campopiano will begin the role later this year and report to McCann Worldgroup chief executive and McCann Agency CEO Daryl Lee. The hire comes after IPG-owned McCann Woldgroup restructured its leadership in January, with Lee becoming global CEO and Alex Lopez,…
To mark the one-year anniversary of the war in Ukraine, the Disasters Emergency Committee (DEC) has released a film featuring Ukrainians still living in their country reciting the lyrics to the song of hope “You’ll Never Walk Alone.” The DEC brings together 15 aid charities from the U.K. to raise funds in times of crisis….
Despite a global economic slowdown in 2022, luxury brands had no reason to cork the champagne. With strategies rooted in experiences, excitement and escapism, mass-market brands could stand to glean a few lessons from their more exclusive peers in an increasingly tough market. Over the past 12 months, luxury has been buoyed by a post-lockdown…
Two-time Academy Award-winning actor and James Bond bad guy Christoph Waltz is leading a content series for insurance and asset management giant Allianz. The Allianz Group is one of the world’s largest insurers and asset managers with 120 million private and corporate customers in more than 70 countries. Having released its “Prepare for Life” platform…
On Feb. 24, the people of Ukraine will mark the first anniversary of a nightmare–the unprovoked invasion by its neighbor, Russia. One initiative to show the impact of the war uses Google Street View-style images to show how the affected cities are brutally different from how they were just one year ago. “The Undeniable Street…
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