The introduction of Coca-Cola’s “Real Magic” marketing platform two years ago has helped the brand celebrate the unexpected moments that elevate everyday life. And like so many other brands, the beverage giant has more recently turned to generative AI to bolster “Real Magic” through innovative design and unique experiences, all while harnessing the holy grail…
For almost a year, beauty brand Avon has been undergoing a makeover of its own with the introduction of a new logo and brand campaign, which has led to producing its first “John Lewis-style” Christmas campaign. It’ll debut later this year while its portfolio revamp and packaging redesign get set for release in early 2024….
Working in the relentless environment of social media, Paddy Smith, executive creative director and partner at agency Born Social, likes to step away each week to focus on something he finds therapeutic. This conscious separation from his daily work has led him to a hobby that is physical rather than digital: typography and hand-lettering, a…
To fall in line with Europe’s new online regulations, TikTok has introduced new compliance measures that could change the whole user experience and restrict advertisers’ reach on the platform while offering them a safer media landscape in which to invest. Following the introduction of the Digital Services Act (DSA) by the European Union earlier this…
We live in an era that’s been defined in part by the ugliness of the culture wars pervading media. Nevertheless, major brands have attempted to widen their consumer bases by proactively representing and championing LGBTQ+ communities. But post-pandemic, one aviation brand in particular has caught the attention of travelers by showcasing its internal mantra of…
If there is one brand that has learned how to grow a devoted fan base and bring together a global community, it’s toy giant Lego. Spanning generations of brick-building fanatics, it’s become a rite of passage for a child to be given one of its sets while growing up somewhere in the world, creating a…
The cost of living crisis and soaring property prices have made affordable living spaces hard to come by in many countries. German home improvement retailer Hornbach, known for its odd and surreal campaigns from German creative agency HeimatTBWA, is encouraging shoppers to get creative and make the most of the room they have. The campaign,…
As Ukraine continues to fight for its sovereignty against Russia’s invasion, the country is also attempting to shore up its economy. As part of that, a nonprofit organization and campaign, Spend With Ukraine (SWU), has been established to promote products and services that are available for access to customers all around the world. The online…
Much like Kleenex is used as a catch-all word for tissues or Google as the generic term for online search, Uber has become synonymous with ride-hailing. Now the brand wants to create the same association with grocery delivery. The company’s food delivery service Uber Eats is typically linked with ordering meals from restaurants, but it…
In the world of online travel planning, Scotland-based Skyscanner is a challenger brand gearing up to take on high fliers like Booking Holdings and Expedia Group. Acting as both a search engine and a travel agent, the 22-year-old company connects millions of travelers across 52 countries and 30 languages with 1,200 travel partners a month….
Global recruitment platform Indeed.com is taking advantage of a brightening global job market and the demise of the so-called “great resignation.” The leading job search platform has kicked off “The World Can Work Better” campaign, a global brand platform to showcase Indeed’s lofty goal of creating lasting connections between employers and employees, in turn making…
In 2021, Heineken’s tequila-flavored beer Desperados launched an app called “Rave to Save” that let people convert their dance moves into donations to nightclubs hard hit by the Covid-19 pandemic. Clubs may be reopened now, but for many people, the cost-of-living crisis has dampened summertime’s typical party spirit. Desperados wants to inject more fun into…
McDonald’s “Raise Your Arches” campaign, which launched in January, was so successful that the brand extended it into 35 additional markets. The uplifting ad demonstrated the power of the brand, with people playfully raising their eyebrows at each other to reference its iconic golden arches–without ever mentioning McDonald’s name. Now the fast-food chain has continued…
It seems to be part of modern human behavior that when something is considered old and passe that people put it into a museum to save it for posterity. And in that same vein, Intuit Mailchimp is set to host an exhibition in honor of email–however, it hopes that the opposite sentiment is true as…
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That’s according to Fabrice Beaulieu, who has worked across various roles within the business since 1999. In April 2022, he was appointed to Reckitt’s Group Executive Committee, overseeing marketing and sustainability…
Safe sex brand Durex has extended its relationship with McCann Worldgroup, which will become its global brand lead and see it tasked with the development of a new marketing communications model and brand ecosystem. The task will be led by MRM, which already worked with the Reckitt-owned brand in the U.S., while growing its remit…
During the summer holidays, tourists will flock to museums across Europe to see famous works of art such as Johannes Vermeer’s Girl With a Pearl Earring. EasyJet and agency VCCP London are flipping the script, imagining iconic paintings and sculptures coming to life and taking their own vacations. The campaign kicked off with a 30-second…
For decades, beer brand Tennent’s, soft drink Irn-Bru and the country’s government were the biggest advertisers in Scotland. But in recent years, government regulation, consumer taste and marketing strategy changed all that. Tennent’s bright red T was as familiar a brand emblem as the golden arches of McDonald’s. It had long-running ad campaigns, including the…
For decades, beer brand Tennent’s, soft drink Irn-Bru and the country’s government were the biggest advertisers in Scotland. But in recent years, government regulation, consumer taste and marketing strategy changed all that. Tennent’s bright red T was as familiar a brand emblem as the golden arches of McDonald’s. It had long-running ad campaigns, including the…
A campaign from telecoms company Orange to promote its sponsorship of the French team in the upcoming 2023 FIFA Women’s World Cup has drawn acclaim for its use of tech to address misogyny in the game. Created by Publicis agency Marcel, the film titled “The Compil des Bleues” spotlights the on-field skills of the French…
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