With Percy Pig and Kevin the Carrot, British supermarket chains have been introducing brand mascots to lead their Christmas campaigns. Now retail rival Lidl is getting in on the act by debuting its own cuddly character. The supermarket chain’s Christmas advert this year features Lidl Bear, an expressionless soft toy who becomes a brand ambassador,…
There is nothing quite so quintessentially British as Paddington Bear. Loved by kids and adults alike, the friendly, big-hearted teddy from Peru even transcended literature and film this year to become an unlikely royal mascot following the passing of Queen Elizabeth II. In fact, 91% of the U.K. public has heard of Paddington, meaning he…
The 2003 movie Elf has become a beloved Christmas classic, but its main character, played by Will Ferrell, has never appeared in a holiday ad–until now. Buddy the Elf is the star of British supermarket Asda’s Christmas campaign, marking the first time the film has been licensed for brand marketing. In the ad, created by…
As the cost of living crisis bites, British health and beauty retailer Boots is promising its “most affordable Christmas ever” with a holiday campaign focused on value for money and thoughtful gifting. The Walgreens Boots Alliance (WBA)-owned brand strikes a balance between magic and realism in its latest Christmas ad, which stars British actress Lydia…
Dutch supermarket chain Jumbo has pulled its musical World Cup 2022 campaign, featuring singing construction workers, thought to be in poor taste following the death of thousands of migrant workers in building the stadiums for the tournament. Jumbo is a family-owned business that was established in 1921 growing to become the second-largest chain in the…
With online crime and hacks an always present danger, the expert cybersecurity business unit of the Orange Group named Orange Cyberdefense aims to build a safer society. With attacks having increased by 13% on the previous year, the organization has released its first international brand campaign to warn small and medium-sized businesses of the threat….
The sharing of online passwords and pin codes between friends has become a trend that aims to prove trust–a token gesture that can go dramatically wrong. According to The Cybersmile Foundation, which tackles incidents of digital well-being and online abuse, approximately 800 people each year use its help and support services for issues related to…
As another Halloween passes, a terrifying specter is haunting the U.K. This is no ghost or ghoul, however: its presence is very real. The spirit stalking the country is classism, and it is holding many people back in their workplaces, according to an unsettling new campaign. A horror film from the Department for Opportunities, the…
Lego has given a group of children some creative control of its holiday campaign, leading to the development of an unusual gift-sharing vehicle that would eventually transport pop superstar Katy Perry on top. The narrative of this latest part of the “Build to Give” campaign highlights the message that play is the best way to…
?kestam Holst, the Swedish creative agency which forms part of the North Alliance, has named Jenny Kaiser as its chief executive director with the remit of leading the business culture and ensuring the creation of award-winning creative work. Kaiser was deputy chief executive until stepping up in the summer to become acting chief executive following…
“Cuz I get what I want when I want it,” Katy Perry sings before chowing down on a taco to the catchy tune of global food delivery business JustEatTakeaway.com’s jingle. The pop star echoes a sentiment shared by people across the world about the joys of ordering takeout, a habit that grew rapidly during the…
In a surrealist move, the city of Vienna is the destination for a walking stomach that is looking to treat itself on a mission of self-discovery in a tourism campaign like no other. “Belly” has been released by the Vienna Tourist Board. At almost six minutes long, this is a short film rather than an…
To WPP’s chief executive Mark Read, the business has transformed from an advertising network to a company where technology “underpins” all of the services its agencies–such as AKQA and Wunderman Thompson–provide for its global client base, which includes Coca-Cola and Ford. Speaking to Adweek after he announced the results and earnings of the company’s third…
Being named Employee of the Month is usually a compliment to hard-working members of any company. However, a campaign commissioned by the International Organization for Migration (IOM) aims to show that trafficked workers have no choice in how hard they work, what they do and for how long. The social campaign by TBWADublin aims to…
Amid a tumultuous period for the airline industry, British Airways has launched an ambitious campaign comprising more than 500 unique ads to win back some love for its brand. No two ads are the same in the campaign, which includes print, digital and outdoor executions, as well as 32 different short films, running across the…
Soaring energy bills, squeezed interest rates, a cost of living crisis and global geopolitical uncertainty are having a significant impact on the money chief marketing officers have at their disposal. According to the U.K’s Institute of Practitioners in Advertising (IPA) quarterly Bellwether ad spend report, marketing budgets grew at their slowest rate since 2021 in…
Walk into a McDonald’s in Poland, and you can enjoy a concert with your meal. The fast food chain has teamed up with outlandish musical artist Ralph Kaminski to front its latest ad campaign in Poland, including appearing for a virtual concert through the brand’s app. The campaign, devised by DDB Warsaw, will reward customers…
Travel is rarely easy whether its for work, to visit friends or family or just to escape for some time away. In response, Nordic hotel chain Scandic has released a campaign to promote itself as a place for people can depend on when away from home. With 270 hotels, the brand has released the campaign…
“We believe that the internet should not evolve to become one big mall called Walmart or Amazon. We really want to give the small brands rocket fuel so that they can compete with the best technology,” explained Magne Hattland, vp and head of Pio, a fully automated ecommerce fulfillment service from Norwegian storage company Autostore….
Marketers are ensuring the ghosts of Christmas past don’t return to haunt them this holiday season as they are expected to continue their push for wider representation within their ad campaigns. In 2016, a protest campaign dubbed “#ChristmasSoWhite” took aim at the British advertising industry for consistently featuring predominantly white, straight, middle-class families in their…
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