Oct
26
WPP Grows Beyond Advertising Into a Tech Firm
Posted in: UncategorizedTo WPP’s chief executive Mark Read, the business has transformed from an advertising network to a company where technology “underpins” all of the services its agencies–such as AKQA and Wunderman Thompson–provide for its global client base, which includes Coca-Cola and Ford. Speaking to Adweek after he announced the results and earnings of the company’s third…
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