Lidl Introduces Teddy Bear Brand Mascot to Lead Its Festive Campaign Celebrations

With Percy Pig and Kevin the Carrot, British supermarket chains have been introducing brand mascots to lead their Christmas campaigns. Now retail rival Lidl is getting in on the act by debuting its own cuddly character. The supermarket chain’s Christmas advert this year features Lidl Bear, an expressionless soft toy who becomes a brand ambassador,…

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