The first five years of a child’s life are a crucial stage of development, but research shows that few people understand how this period shapes future adults and society. That issue is now coming into the spotlight in Britain, where a member of its royal family-Catherine, Princess of Wales-is spearheading a major campaign to raise…
Various brands across the plant-based meat sector have stirred up controversy with their marketing in hopes of generating debate and making consumers think hard about their diets and the benefits of cutting out animal meat. However, one such brand became more controversial than it expected, despite aiming to highlight how its products could bring cultures…
Fast food giant McDonald’s latest campaign in Eastern Europe focuses on relaying the brand’s appeal to less likely audiences. The appeal of the “Golden Arches” to people of varied social outlooks is showcased across three 30-second films created by TBWALatvia. Entitled “Too Cool For McDonald’s,” each spot focuses on an individual–an intellectualist, a goth and…
The Arctic Circle city of Rovaniemi, Finland is known for a few things: the mythical home of Santa Claus, stunning wintry landscapes and Modernist designs by influential architect Alvar Aalto. The latter two are the inspiration behind an unusual design project from electric car brand Polestar. The company reimagined a car showroom by building a…
Despite expectations of an economic recession, the U.K. advertising sector is showing durability, and marketers in the country intend to continue their spend on advertising. In fact, the market is predicted to grow by 3.8% this year. According to the latest Advertising Association/WARC Expenditure Report, the total spend by brands in the U.K. is expected…
When Tesla launched in 2003, its mission was to “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” Fast-forward almost 20 years and every major car manufacturer has entered the ring, from Volkswagen to Toyota, Peugeot to Ford. EV sales now account for 10%…
Technology and marketing agency DEPT has named Matt Lynch as its chief executive of EMEA with a remit of accelerating growth across Europe. Lynch was previously the CEO of its hyper-personalization content agency, FEED/DEPT. In this new role, he will support global CEO Dimi Albers and work alongside the company’s leaders in other regions, including…
As marketers scramble to chart their course ahead for yet another uncertain year, Margaret Jobling isn’t fixated on obstacles like inflation or political uncertainty. Instead she’s laser-focused on the things she can influence, including making sure the value of the marketing function is well and truly seen. The brand boss is no stranger to headwinds….
Despite introducing new tougher rules around political advertising across Europe this week, policymakers do not fear any overreaching negative impact upon commercial advertisers and their messaging. Following a consultation, the European Union (EU) has this week released its new rules for political advertising to bring more transparency to elections and to push back against previous…
In June 2021, the All In Action Plan set out its first three areas of focus to help the U.K. advertising industry to achieve greater inclusivity. Those followed a census that gathered data from more than 16,000 advertising and marketing professionals from across the country. That data will be used to benchmark future progress, with…
If 50 people travel in an electric bus, the emission will be 11 times less than if they travel by electric car. It would also be 36 times less than if they travel by a fossil fuel-burning car. Those are statistics that were released by Swedish transport operator V?sttrafik, which has also commissioned a spot…
Advertising agency network Publicis Groupe has named GroupM’s CEO for EMEA Demet ?kiler as its chief operating officer (COO) for EMEA. ?kiler, who was also the country chair for WPP in Turkey and a member of GroupM’s global leadership team, will join the rival agency network and be charged with scaling and delivering new cross-culture…
Sometimes brands take on a life of their own, expanding their appeal beyond the original intended audience. The North Face is one such example–after starting out as a product for climbers, it has become one of the hottest brands in fashion. Now, The North Face faces a marketing challenge of speaking to two different audiences:…
Having just returned from the annual CES convention in Las Vegas, Benjamin Braun, Samsung’s European chief marketing officer, is excited about the technology he saw on display. Yet he’s also not entirely convinced by the interest around artificial intelligence tool ChatGPT that has captured the business world’s attention. Describing it as “fun,” Braun does believe…
In 2022, winter came early to Ukraine. As temperatures plunged below 0 degrees celsius in November, the Russian military targeted Ukraine’s energy infrastructure. Despite that, the creative communications industry has continued to work through the combat, finding ways to operate amid the peril remaining Ukrainians face. Everyone is playing their own part in keeping Ukraine…
As a sponsor of the Rugby World Cup, Meta has released an AR-led campaign to allow fans to showcase their passions for their national teams. The tech company is the official social media services supplier of the tournament, which takes place in France in September and October. To begin its activation of the partnership, Meta…
Google has promoted Alison Lomax to become its managing director for video platform YouTube across the U.K. and Ireland. Lomax, who joined Google in 2011 as part of its creative agency team, was previously managing director, of finance, automotive, marketplaces and travel, a position she took up last September. “I’ll be working with Government and…
With its glazed doughnut options from the Fudge Brownie Bliss to the Choc Custard, international doughnut and coffee company Krispy Kreme has built its reputation around putting a smile on customers’ faces for the best part of a century. That is a consistent brand purpose that it will aim to evoke across the U.K. through…
Uber, the technology-led transportation business, has been supporting communities around the world in various ways, from anti-domestic violence initiatives to vaccine drives. But with its recent campaign highlighting the work of its drivers in Ukraine, it has begun to showcase these efforts. In December, Uber released three ads featuring the stories of Ukrainian drivers still…
The U.K. economy contracted at the end of 2022 to the tune of 0.3%, with economists predicting an inevitable recession in the coming months. Despite this downturn, the marketing industry is still growing, though modestly. According to the U.K.’s Institute of Practitioners in Advertising (IPA) quarterly Bellwether Report, marketing budgets for the final three months…
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