The Hard Reset Begets The Big Shrinkage In 2020 and 2021, agencies will shed 52,000 jobs, according to Jay Pattisall, an analyst with Forrester. Half the jobs will not return, he predicts. Forrester also predicts that advertising spending in the United States would decline by 25 percent this year and would not recover until 2023. […]
The post Two for Tuesday appeared first on Adpulp.
Ford built the Bronco from 1966 to 1996. Collectors of the mid-size SUV have pleaded with Ford to return the Bronco to its lineup. Their requests are being answered. The Bronco, which will be assembled at Ford’s Michigan Assembly Plant in Wayne, will go on sale next year. The new 2021 Ford Bronco reveal event […]
The post Jeep Beep Beeps. The New Bronco Bucks. appeared first on Adpulp.
Exceptional brands create culture, but most brands reflect culture. Reflecting the culture since mid-March has been a creative challenge, given that millions of people are stuck at home and fearful for their health and economic well being. To make matters much worse, one week ago today, a Minneapolis cop was caught on video murdering a […]
The post Brands Pause to Acknowledge the American Melee and Register Their Sadness appeared first on Adpulp.
I do not understand economics. Or, I do understand, it’s just that economics stopped making sense. Did you know that demand for housing was down 18% in April; yet prices remain 7.4% higher compared to last April? How does anyone explain such figures that are clearly at odds? When you dig in and work hard […]
The post When There’s No Money Or Desire To Buy Things, There’s No Need To Advertise appeared first on Adpulp.
It’s difficult to get a proper read on the number of job losses across media, marketing, and advertising in the wake of COVID-19. It’s tough for a few different but related reasons. First, the great majority of people working in these industries work for small businesses. When a small business finds that it can no […]
The post Will Make Ads in Exchange for Food and Shelter appeared first on Adpulp.
If you work in media, marketing, or advertising, it’s time to innovate and there is no time to waste. That’s the message from several directions today, and now we are beginning to see real-world results, as companies adapt to the new constrictions. Sarah Jerde at Adweek reports that The Wall Street Journal and Barron’s Group […]
The post Newsflash: Print Ads Now Guaranteed to Work (Not An April Fool’s Joke) appeared first on Adpulp.
It’s Tuesday morning. Depending on your location, it’s week three (give or take) of the global and totally unprecedented information worker lockdown. Did you know that as many as 1.5 billion people are working from home today? A handful of these people working from home are creative recruiters. And a handful of that handful have […]
The post Now for the Good News: Here’s A Growing List of Smokin’ Hot Jay Oh Bees appeared first on Adpulp.
Ford Motor Co. is “built to lend a hand.” That’s what the car maker’s new information-rich ad campaign says. For instance, did you know that Ford Service centers are essential to your community and still open? We need our cars and trucks, even if we can’t go anywhere in them. Ford is also dangling discounts […]
The post Ford Motor Company Wants To “Help Take Care of You” appeared first on Adpulp.
Alternative weeklies–our city’s free arts and entertainment newspapers–are facing untenable marketplace conditions today. The papers rely on advertising revenue from bars, restaurants, movie theaters, and retail stores. Given that all of the above are temporarily closed for business, there is next to no ad revenue coming in the door today. Joshua Benton at NeimanLab paints […]
The post Alt-Weeklies Are Sinking Quickly to the Bottom of the Dead Newspapers Pile appeared first on Adpulp.
How are you feeling about the future of your agency and your job? Or if you’re primarily an independent contractor, what is your outlook? I am hearing anecdotally from friends in the business that things look pretty bleak on the horizon. Then there are the press reports to weigh, which I will now do… Let’s […]
The post Ad Biz Is Facing Dire Outlooks for 2020 Revenue, New Business, and Jobs appeared first on Adpulp.
Let’s look at the winners. There are always winners. No matter what. Blue Apron’s Stock Is On Fire Right now, Blue Apron is a winner. Shares of Blue Apron jumped over 100 percent Monday afternoon after seven counties in the Bay Area announced shelter-in-place orders. Its stock jumped another 70 percent on Tuesday amid several […]
The post An Upside for Some: Food Preparation, Meal and Grocery Delivery Businesses All Soaring appeared first on Adpulp.
Advertising people are advisors and consultants to CEOs and CMOs. We also make things, but that follows the discovery and strategic planning phases. Right now, in the face of a global pandemic, there’s a new kind of advice emerging. Lots of people are genuinely offering to help others in distress, while others are working to […]
The post Advisors Advise appeared first on Adpulp.
Fear sells. Fear also spreads. People who work in advertising are correct to feel fear, right now. According to The New York Times, more than a million Americans are expected to lose their jobs by the end of March. According to Moody’s Analytics, nearly 80m jobs in the US are currently at risk due to […]
The post Fear of Unemployment Is Spreading Fast, Ad Workers Far from Immune appeared first on Adpulp.
To prevent the spread of COVID-19, San Francisco and other cities have asked people to only leave their homes for essential goods like food and medicine. Of course, the essential goods can only be made, packaged, delivered to the store, and sold in the store, when thousands of people who do this work leave their […]
The post “Main Street” Retailers Rely on the Local Community for Support in Every Way appeared first on Adpulp.
With fear and negativity rising, it’s important for brands to bring illumination and direct help to the fore. Alberto Brea, the chief growth strategist at DiMassimo Goldstein in New York City, points to some of the companies who are doing good works. He also wisely notes, “In times of Coronavirus, the best ad is not […]
The post Repurposing for the Public Good: What Compassionate Companies Are Doing to Help appeared first on Adpulp.
Brand reputation is always on the line. Each and every day anything can (and does) happen to ding the brand. Sometimes the ding is more than a ding, it’s a gong. Today, the gongs are banging from coast-to-coast as the retail sector is annihilated by the spread of COVID-19. There Is No Safety Net for […]
The post Brand Reputations Are Inextricably Tied To A Firm’s Operational Realities appeared first on Adpulp.
Crisis management and crisis communications are not disciplines that you want to learn on the job. Yet, on the job in the midst of a crisis is exactly where and when you will learn them. Some CEOs will blunder during this time of disease and turmoil. Others will excel, along with their brands. John Mackey, […]
The post Corporate America’s Leaders Get Crash Course in Crisis Communications appeared first on Adpulp.
SXSW is canceled and cash refunds are not available. NBA games are canceled. March Madness is canceled. St. Patrick’s Day parades are canceled. In-person classes at hundreds of universities across the country are canceled. No more than 250 people can lawfully gather in public. Hotel and airline bookings are spiraling down and down. The stock […]
The post American Shoppers Can’t Drive the Economy When They’re Afraid to Leave Home appeared first on Adpulp.
South By Southwest kicks off next week. Or does it? According to The Verge, Twitter is canceling employee travel to the annual South by Southwest festival, including CEO Jack Dorsey’s planned keynote, due to concerns over the spread of the coronavirus. The company announced Sunday it was halting all “non-critical business travel and events”, saying […]
The post Cancel Culture Comes to South By Southwest appeared first on Adpulp.
Retirement doesn’t come cheap if it comes at all. Almost half of Americans — 49 percent — cite running out of money as their chief retirement concern, with another 44 percent citing declining health, according to a new report from the Aegon Center for Longevity, Transamerica Center for Retirement Studies and Instituto de Longevidade Mongeral […]
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