Le designer allemand Jule Waibel a créé 25 de ses robes en papier plié pour la marque Bershka dans plusieurs villes du monde entier. Jule Waibel produit les robes à la main à l’aide de grandes feuilles de papier imprimées de motifs puis pliées dans des formes qui correspondent à l’organisme. A découvrir en photos et en vidéo.
Focus sur Morten Voss designer danois, qui a un penchant pour l’utilisation de matériaux innovant. Le projet « Aeon Rocket » est le résultat de sa vision de la combinaison métal et polypropylène dans un design unique. Cette lampe en suspension est à découvrir dans la suite de l’article.
Sur demande du Süddeutsche Zeitung Magazine, le photographe Joseph Ford marie ses vues aériennes prises au Maroc, en Sicile, à l’Ile Maurice avec les textures et couleurs de vêtements et accessoires signés Missoni, Boss, Kenzo, APC, Herno, Woolrich et Swatch, sélectionnés avec la styliste Almut Vogel.
At this point, Nike and AOR W+K are just showing off. Their latest spot, “Possibilities,” is a fat, splashy kick-off to the 25th anniversary of its ubiquitous slogan, “Just Do It.” These type of Nike ads have always had a mythical quality, compared to other sports brands – like certain BBDO Foot Locker commercials – that are solid and funny. Nike is serious. W+K Portland is serious. Nike, Inc. is set to earn $25 billion in revenue this year, meaning we must be serious, too, when it comes to our purchases.
Being serious does not preclude Nike from a certain playfulness if you look hard enough. For “Possibilities,” the lightness comes from some Bradley Cooper voiceover that makes the viewer want to just do it, even though said viewer knows he/she can’t do it as well as professional athletes. That’s where stars like footballer Gerard Piqué and basketballer LeBron James come in, cameos that are almost taking the money out of your wallet before you know it.
For LeBron, the unofficial king of the summer, Nike has been creatively pumping out his spots for a few years now. This one may be a joint venture, but he subtly dominates the end with some clever winking done in the form of a fake dunk content. LeBron has never entered the NBA dunk contest. Maybe this is a hint for 2014? Or maybe it’s just smart marketing? Plenty of possibilities to choose from.
Credits after the jump.
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Voici cette série de l’artiste Desire Obtain Cherish, basé à Los Angeles qui nous propose de découvrir ces détournements de pilules appelés « Designers Drugs ». Reprenant des marques de luxe mondialement connues, ce dernier critique la consommation et les excès véhiculées par l’univers de la mode.
Imagine se um dia um cliente pedisse a você para criar 10 posters para as paredes de seu novo escritório. Imagine que este cliente deu a você total liberdade para criar o que o seu coração desejar, sem identidade visual para seguir, logos ou textos superficiais para espremer… A Glantz Design vivenciou este momento. E o cliente maravilhoso era… a própria Glantz Design. Para decorar o novo espaço de trabalho, os designers resolveram criar uma série de dez posters que refletissem sua paixão pelo design e as frustrações que o acompanham.
A descrição desse cliente maravilhoso está no blog dos caras, que completam dizendo que este seria o cliente perfeito, até você perceber que não pode cobrá-lo.
De qualquer maneira, eles conseguiram tratar de maneira divertida os perrengues da profissão, inclusive no infográfico que revela a anatomia do designer gráfico.
Post originalmente publicado no Brainstorm #9
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Um pai resolveu fazer uma experiência com a filha de 5 anos de idade, mostrando a ela uma série de logos que ela não estava familiarizada. A menina teve apenas 5 segundos para olhar para cada um deles, e depois teve que desenhá-los, buscando as referências na própria memória.
Dessa forma, é possível perceber em muitos casos como um determinado elemento marcou a mente dela em apenas 5 segundos. E o resultado dessa experiência é brilhante.
Recentemente, a Amanda de Almeida postou algo muito similar no B9. E todas essas experiências só me levam a crer que, quando falamos em simplicidade na estética e no conceito, devemos perceber que esse simples é essencialmente visceral. 
Post originalmente publicado no Brainstorm #9
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Le designer danois Michael Hansen a pensé spécialement ce vinyle pour le compositeur Allan Gravgaard Madsen. Avec une side A et une side B, le design de ce vinyle pensé en accord avec la musique est à découvrir dans une vidéo ainsi qu’une série d’images.
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One of major benefits of working in the ad industry is witnessing creative campaigns and innovative ideas come to fruition. Once the hard work has been completed and the hours tallied up, there’s not much to do but wait and see if the strategy pays off. When it does, the best reward is knowing that the strategy was solid, the tactics were on-target, and the execution was flawless.
In pursuit of this excellence, more posts will be dedicated to the agencies and clients that aren’t talking, but listening. Companies that realize “yesterdays” are the past, and longingly look toward tomorrow, in search of the next coup.
Enter Rachel Nasvik, a New York City designer famous for chic, custom-made handbags. In early June, 2009, Ms. Nasvik began placing 96 of her designer bags around New York City, while simultaneously kicking off a social media campaign to deliver helpful clues regarding each bag’s location. Call it a giant scavenger hunt. The clues are dispersed regularly via her Twitter page, along with follow-up content on her blog, Where The Night Takes You. The hand-printed, “Alice Bond” bags have shown up in coffee shops, the White Horse Tavern, Marlow & Sons, Prime Meats, and other hotspots in the city, along with a simple note: “please take me, I’m yours!” to those lucky enough to uncover their “secret” locations. 
One simple, but brilliant idea, flawlessly executed, and thus far, effective. Combining the consumer’s desire for “free” with Twitter-to-Win clues, the campaign has generated buzz and a serious Twitter following, generating nearly a thousand faithful followers in eight days. The story has been picked up by Creativity, numerous blogs, and is receiving its fair share of Word-of-Mouth.
Just as the shoes do not make the man, the bag doesn’t make the woman. It’s her marketing strategy.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: www.linkedin.com or www.twitter.com.
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