While there are plenty of reasons to get into the creative side of advertising, LA-based visual designer Riri Tamura’s reason leans more into altruism. “What sparked my interest in creative advertising was the ability to use my creativity for good and influence society in some way,” she told Adweek for the AAPI Creative Spotlight series,…
Britain’s lighthouses might not be an obvious inspiration for a creative initiative, but Hendrick’s Gin has enlisted three to be given a makeover using artistic projections to promote its Neptunia Gin release. Owned by distiller William Grant & Sons, Hendrick’s is a premium gin brand distilled in Scotland with an infusion of cucumber and rose…
The landscape of queer media has changed significantly in the nearly five years since Them launched, and the publisher aims to reflect that evolution in a brand refresh it unveiled Wednesday morning. The Cond? Nast property, which hired its new editor in chief Sarah Burke from Vice Media in October, announced a suite of updates…
Trends tend to be somewhat cyclical, no matter where you’re looking at them. Whether that’s the return of the dreaded flare jean or thin eyebrows (much to the chagrin of every millennial who over-tweezed), there tends to be someone who looks at something from the past and finds nostalgic inspiration in it. And that is…
WPP is to form a new design entity within the AKQA Group called The New Standard, following the acquisition of branding and design agency Made Thought. The formation of The New Standard sees Made Thought join with Universal Design Studio and industrial design studio Map Project Office under the umbrella to collaborate when necessary but…
Finland is known, alongside the rest of the Nordics, as a place that is surrounded by natural beauty, which drives much of its tourism. To convey what visitors can expect, Pantone has created a color palette to evoke its look alongside a connected picture gallery of photos taken by its citizens. Developed by mobile technology…
Agency group MSQ has acquired international design firm Elmwood in a seven-figure deal that will see it merge with the group’s Holmes & Marchant to create a new global design agency model. The acquisition of Elmwood, which employs around 200 people across its offices in London, New York and Singapore, has been supported through private…
Celebrities are often spotted riding the Venice-Simplon Orient Express. The opulent train was made famous by Agatha Christie’s Murder on the Orient Express. Recent movies based on that 1934 novel have helped maintain that rail service’s rarefied air of classic luxury with hints of diabolical mystery. A single ticket from London to Venice goes for…
Earlier this month, TikTok user Emily Zugay uploaded a satirical video in which she made mock redesigns of famous logos. A week later, huge brands like Adobe, Tampax, Nascar and Tinder had left comments on the video, begging her to make crude reimaginings of their own marks. She more than delivered, sharing more MS Paint-esque…
The statistics on air pollution are sobering: dirty air is the world’s biggest environmental killer, causing 4.2 million early deaths each year, according to the Clean Air Fund. But with governments taking little action, one brand has enlisted children in the fight against this deadly crisis. Energy company E.ON teamed up with fashion brand Scamp…
Twitter unveiled some design tweaks Wednesday with the aim of making its platform “more accessible, unique and focused on you and what you’re talking about.” The Chirp font the social network initially discussed in January is now being rolled out. Twitter’s color palette was updated to be more high contrast and less blue, which the…
What’s blue and white and oat-filled? Two products, but neither more distinct than the other as London’s High Court determined last week, when a trademark verdict was called in favor of British food manufacturer Glebe Farm Foods, producers of the gluten-free drink PureOaty, over the Sweden-based oat drink Oatly. The Swedish alternative milk market leader…
Yelp introduced a refreshed logo and suite of application icons Monday. Yelp Yelp The new app icons will begin rolling out on iOS Monday, with Android to follow later in the week, featuring the business directory and crowdsourced review forum’s iconic red, but more visually vibrant and with a fresh look. When Yelp users start…
In his nearly 10 years at PepsiCo, chief design officer Mauro Porcini has had the opportunity to work on countless projects and brands. So why is it that SodaStream Professional excites him so much? “It’s one of the brands of the future,” Porcini says. “It talks about sustainability, it talks about health and wellness, it…
We’ve seen disruption in mattresses, razors, alcohol, toothpaste and, now, window unit air conditioners. Mike Mayer is the co-founder of Windmill, a startup that’s setting out to breathe new life into the air care category–starting with their window unit AC. On this episode of I’m With the Brand, we hear about Windmill’s relentless focus on…
Money announced a sitewide rebrand this morning, the result of a year-long process to improve the site speed and user experience, as well as signal a new chapter in the history of the nearly 50-year-old publication. Plans for the redesign began when the advertising technology company Ad Practitioners acquired Money from its parent company, Meredith,…
After studying sociology and economics at Harvard University and working as a management consultant at Bain & Company, Vanessa Pham felt frustrated that she wasn’t able to put her energy and skills towards building the world that she wanted to see. This is when Vanessa and her sister Kim decided to start Omsom, a proud…
How do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer? One of these tech companies is an impressive marketer with a full suite of tools for creative people. One of these companies believes in the power of brand, art, story to separate it […]
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In the beginning, there was pulp. We took this excess fiber from the communications industry and made it into something. This is what our logo looked like in 2004 when the site launched and for many years thereafter. Thank you, Shawn Hartley. In 2017, I hired a designer in Portland who had recently graduated from […]
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