Hasta La Creative!

O estúdio tipográfico Young Jerks compilou nesse vídeo seu portfolio.

Um belo trabalho do designer Daniel Cassaro, com muita criatividade e talento manual. Computador só depois.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: Clark&Kent, New York, USA
Creative Director: Clark, Kent
Art Director: Clark
Copywriter: Kent

Clark&Kent is the smallest ad agency in the world with headquarters in a phone booth in New York. Here is the C&K business card. And of course…it’s a phone booth!

Advertising Agency: Clark&Kent, New York, USA
Creative Director: Clark, Kent
Art Director: Clark
Copywriter: Kent

Brief:
Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing.

Solution:
So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born!

Result:
The invite soon became the children’s new,favourite toy and kept them entertained long after the event.

Advertising Agency: Happy, Bangalore, India
Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Copywriter: Megha Ramesh
Art Director: Shatrughan R
Account Executive: Ajay Kumar

Voici une vidéo de présentation de la gamme Move produite par la marque de vêtements Electric Foxy. Vantant la qualité du textile et son optimisation pour le sport, la vidéo en slow-motion simple et très réussie dirigée par Jennifer Darmour est à découvrir dans la suite de l’article.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Group Creative Directors: Kainaz Karmakar, Harshad Rajadhyaksha
Art Director: Vishakha Modak
Copywriter: Kainaz Karmakar
Illustrator: Vishakha Modak

Mais do que simplesmente desenhar qualquer coisa que pareça tecnológica na tela, quem cria as interfaces computacionais em filmes tenta representar uma época ou prever tendências de futuro. Com o passar dos anos, o trabalho se tornou mais complicado.

O acesso a tecnologia de todo tipo e tamanho foi democratizado, e torná-la verossímil nas telas de cinema requer muito mais que mero exercício de futurologia. É preciso parecer incrível, mas sempre perto do possível.

É exatamente isso o que fez o designer de motion graphics Jayse Hansen para a Marvel, nos filmes do “Homem de Ferro” e “Os Vingadores”. Ele foi o responsável por criar os elementos e animações do visor do Mark VII, construído por Tony Stark.

Hansen explorou anéis que se dividem em diversos pedaços de informação – sempre numa paleta de preto e cinza, com vermelhos, laranjas e azuis – tudo como se fosse controlado pelos olhos.

Junto com o estúdio Cantina Creative, Jayse Hansen desenhou também as telas de vidro touch da Helicarrier de “os Vingadores”, depois de estudos painéis e instrumentos de caças A-10. O trabalho chega ao detalhe de possuir diferentes “modos” de tela, alterando os elementos caso a nave esteja parada, em batalha ou avariada.

Além do velho e bom rascunho no papel, o trabalho do designer segue o fluxo de Illustrator, After Effects e Cinema 4D. Além das várias imagens nesse post, você pode ver outras em tamanho ampliado no portfolio de Hansen.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: Ogilvy & Mather, New Delhi, India
Art Director: Preeti Koul Choudhry, Nasheet Shadani, Umesh Grover

Every year, many companies send out a calendar to their clients. And so does Land Rover. But how could we make sure ours would stand out from the rest? We wanted to create a calendar that would be useful, highly interactive and would encourage the recipients to embrace their sense of adventure. We designed the calendar based on the core idea that in a Land Rover, every day is an adventure. We created it in the form of a road map, which would take our recipient around the world in 366 days. Every distance was calculated, every ferry ride was worked out and every day was carefully planned based on the terrain people would encounter. While calendars are usually extremely structured, ours was very organic, graphic, minimal and intuitive. Every day, the recipient could figure out where Land Rover would take them tomorrow or the next month. Increasing the interaction between the recipient and the brand. We sent out 5,000 calendars to our existing customers. Next year, we intend to print 10,000 pieces.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Kalpesh Patankar
Copywriter: Shahir Zag
Art Director: Kalpesh Patankar
Designer: Shahir Zag
Designer: Kalpesh Patankar
Copywriter: Guillaume Calmelet
Illustrator: Gitten Tom
Agency Producer: Amin Soltani
Producer: Leng Panganiban
Account Director: Sarah Locke
Account Manager: Pierre Farra

Fubiz est fier de vous présenter aujourd’hui l’Issue 02 de son programme hebdomadaire Fubiz TV. Au sommaire cette semaine, nous avons sélectionné le meilleur de l’actualité de l’univers créatif et nous avons eu la chance de rencontrer les réalisateurs Fleur & Manu. Une interview à découvrir en vidéo dans la suite.

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