Hasta La Creative!

Details are hazy at this point, but as mentioned above, sources familiar with the matter confirm that Crispin Porter + Bogusky has taken over ad duties for Turkish Airlines, the carrier that last we recall brought us an amusing campaign starring two of the greatest in their respective sports, Kobe Bryant and Lionel Messi. The ad dubbed “Legends on Board” was created by hometown agency Alametifarika, though we haven’t received word if said agency participated in the review for the Turkish global account. We’ll keep you posted if and when we have more info.

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If anyone out there considers themselves a card-carrying A.1. steak sauce enthusiast, you'll soon have the actual card to prove it. The venerable steak sauce and Crispin Porter + Bogusky have launched the A.1. for Life campaign, which rewards hard-core A.1. brand loyalists with perks like a VIP card that can get you steak sauce whenever you want it, wherever you are. Not bad. The campaign also offers swank Major League Baseball seats and—for the simple cost of your dignity—tickets to any Live Nation concert in America. (You have to upload a video of yourself singing an "A.1. Love Song" to get those.) Finally, you could win a belt buckle, watch or fedora with secret hatches for smuggling sauce packets around town. This seems like the most natural fit, because I feel like anyone who would call themselves an A.1. enthusiast also owns a fedora and wears it with casual clothes.

Via Co.Create.

There isn't a public event that Apple and Samsung users can't spoil by fighting with each other, according to Crispin Porter + Bogusky's hyperbolic but still amusing campaign for the Windows Phone—which continues with the spot below, again directed by Roman Coppola and set to air Sunday during MTV's Video Music Awards.

Coppola directed the earlier spot, "The Wedding," which was a big success (more than 6 million YouTube views), and he brought back many of the same actors for "The Recital." In the new spot, Apple and Samsung users again jockey for position to get the best photos, and are soon ridiculing, head-butting and otherwise trying to take each other down. (On the plus side, at least they seem interested in the school play and aren't just falling asleep.) The spot pushes the Nokia Lumia 1020 with 41 megapixels and reinvented zoom, which apparently helps you get better pictures and also just be a nicer person.

There's less snappy dialogue this time, though it's a fun moment at the end when the woman who's literally spouting Apple's recent advertising copy gets thumped to the floor.

Credits below.

CREDITS
Client: Microsoft
Spot: "The Recital"
Agency: Crispin Porter + Bogusky
Worldwide Chief Creative Officer: Rob Reilly
Executive Creative Director: Dan Donovan
Creative Directors: Dave Swartz, Dave Steinke
Associate Creative Directors: Paul Sincoff, Kyle Jones
Art Director: Jeff Hunter
Copywriter: Aaron Cathey
Integrated Head of Video: Chad Hopenwasser
Executive Integrated Producer: Sloan Schroeder
Senior Integrated Producer: Laura Keseric
Production Company: Directors Bureau, Los Angeles
Director: Roman Coppola
Executive Producers (Production Company): Lisa Margulis, Elizabeth Minzes
Producer (Production Company): Francie Moore
Director of Photography: Chris Soos
Postproduction: NO6LA, Santa Monica, Calif.
Visual Effects: Method, Santa Monica, Calif.
Executive Producer, Design: Robert Owens
Producer: Ananda Reavis
Editor: Jason McDonald
Music Company: JSM Music
Junior Music Producer: Chip Herter
Arrangers: Joel Simon, Doug Katsaros
Sound Design Company: Henry Boy, Brooklyn, N.Y.
Sound Designer: Matthew Hedge

Continuing their back-to-school Techfitter campaign, Best Buy and CP+B are providing Tim Kong, an aspiring games designer, with the tech he needs to design and code his next action-packed adventures. Previously, Best Buy “techfitted” a marine biology major and an aerospace engineer with a set of Windows 8 gadgets.

This new spot is comparatively less exciting, maybe because stars and oceans are grander than grungy cars and code. Consequently, I wish we had more of a storyline. Is Tim Kong really just going to make a new Grand Theft Auto, or do his interests lie somewhere specific? And in that case, can we hear what he has to say? At this point, he’s a Stock Student who knows how to make a good surprised/awesome face.

But maybe it’s better that he’s a basic video games enthusiast. Many current college kids must relate, and it’s a good thing Best Buy has a spot specifically geared towards forward-thinking, technology-centered students, hence the girl scientist, a guy scientist, and a gamer. If only the campaign lasted longer and their next subject is a fashion girl, conveniently coinciding with Fashion Week. Ah, what could’ve been.

Credits after the jump

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A bit of quick people news to start the morning off as CP+B has welcomed three new creative directors to its Boulder hub, namely Sesh Moodley, Matthew Elhardt and Avital Pinchevsky. Moodley arrives from AKQA, where he spent nearly a year as creative director in the agency’s San Francisco office working on its Anheuser-Busch biz. Prior to AKQA, Moodley has had a variety of global stints, spending several years as a senior creative at the Sydney offices of both Leo Burnett and Lowe and as a CD at Naked Communications.

Elhardt, a 20-year industry vet, has freelanced as a variety of agencies ranging from TBWA\MAL to W+K but has also served as a CD proper at TBWA\Chiat\Day itself as well as Carmichael Lynch and 180LA. Finally, Pinchevsky arrives from DDB South Africa, where she spent the last 18 months or so as creative director on McDonald’s. During her career, she’s also served as an ACD at BBDO New York and as a copywriter at Y&R Tel Aviv.

The new hires will all work across accounts in their roles at CP+B.

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We have received confirmation that Mark Taylor, who’s spent nearly four years at Crispin Porter + Bogusky and served as VP/executive creative director, has parted ways with the agency. During his third (!) stint at CP+B (he worked as an art director and ACD in past ones), Taylor led creative on a variety of efforts for various clients ranging from Applebee’s to Arby’s. Last year, he picked up a Grand Prix in the Promo & Activation category at Cannes for the AmEx “Small Business Saturday” effort.

From what we’re hearing on the Spy line, Taylor has left CP+B start up his own shop. Along with his multiple tours of duty at the MDC-owned, Boulder-based agency, the creative exec has also worked as an ECD and CD at GSD&M and Fallon, respectively.

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CP+B originally ran with the idea of a blow-up doll lunch decoy last year, suggesting that people could secure more time at Applebee’s by tricking their bosses. In 2013, the same old bag of tricks comes in the form of a longer ad – 102 seconds – showing various worker bees running out of the office to indulge in some Applebee’s. I’ve never been a fan of the fine dining cuisine at such establishments, but I’m told customers can enjoy hundreds of lunch combos starting at $6.99. If you can get a restaurant combo for that cheap, you may want to think twice.

The spot itself isn’t digging much into new ground. There is one interesting bit, when a black construction worker uses a white lunch decoy. I’m not sure what that is trying to say, if anything at all, but the man’s boss must not pay very good attention to his staff if the lunch decoy can be effective while using a different skin color than the man who is jolting to Applebee’s (Ed. update: CP+B clarifies that it did use the likeness that most resembles of its construction worker as part of the campaign. Go here). Maybe the man’s boss is using his own lunch decoy, at which point the men would run into each other at an Applebee’s and ruin the trick for everyone. Credits after the jump.

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You know, we kind of slept on this, but we did inquire a week ago with Gap, parent brand of Old Navy, which gave us the curt, bullshit, “We have no comment on your inquiry.” Yeah, that took five email threads, in which CP+B rightfully deferred to client, to get that sort of clarity on matters. Anyhow, while the meandering ensues with this, we will say this pre-July 4 that there is some positive news to report, mainly that Crispin Porter+Bogusky has promoted three-year vet Kristen Fox to department head/director of social media.

During her time at CP+B, Fox has worked on notable clients including Grey Poupon, Jell-O, etc. and now will be tasked with overseeing social AOR efforts across all of CP+B’s offices.

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As National Pride month winds down for the LGBT community, Grey Poupon and CP+B have teamed for a small piece of content in support of gay rights. A Facebook image posted yesterday afternoon depicts two men in separate cars holding hands through open windows, a heartwarming riff on a famous 1981 ad for the mustard-maker. Earlier this year, CP+B used the famous spot as a backdrop for a “Lost Footage” reveal during the Academy Awards. In the original commercial, two mayonnaise whiteys pull up side-by-side in Rolls Royces. One man happens to be eating some mustard-garnished food in the backseat, while the other politely asks for some Grey Poupon. Instead of sharing, the first man drives off devilishly. Perhaps, thirty two years later, he had a change of heart.

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Even though Domino’s recently redesigned their logo, that doesn’t mean all of the company’s old materials have to go to waste. The newest content from the pizzamaker and AOR CP+B showcases products built from recycled Domino’s materials like staff shirts, pizza boxes, and anything that incorporated the old logo. You can check out some of the “upcycled” gear on Pinterest – the above picture is just one example of the innovative user creations: an in-progress light fixture made of company signane and pizza boxes.

This project from CP+B is the latest in a consistent line of inventive campaigns that have helped build up some brand equity for Domino’s. We’ve covered a few of the efforts here – a consumer contest for the “Ultimate Delivery Vehicle,” a digital suggestion box called “Think Oven“, etc. All of the content has been very social and very original, allowing for customers to constantly engage with the pizza chain. Basically, Papa John ain’t got nothing on that.

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