Hasta La Creative!

Last month, W+K Portland launched the “Be Moved” brand campaign for Sony with the broadcast spot “Join Together.” Yesterday, W+K revealed the follow-up, the four minute (and change) documentary, “Separate Together.”

“Separate Together” brings together Bruce Zaccagnino, the creator of Northlandz, the world’s largest model railroad located in Flemington, New Jersey, and Matt Albanese, a photographer who specializes in miniatures. The documentary takes place within Northlandz’s “52,000 square foot exhibit space featuring dozens of tiny towns, three-story papier-mâché mountains and hundreds of toy trains snaking through a warren of tunnels, past tiny windmills and over bridges made from thousands of toothpicks.” Albanese captures Northlandz in a unique way, utilizing the Sony QX100′s ability to fit into tight spaces to capture unique shots that wouldn’t have been possible with other cameras. It’s a great way to show off the QX100′s unique capabilities in fun, charming way.

The documentary is accompanied by an experience site which lets you explore Northlands from the unique vantage points available with the QX100, letting viewers zoom in on different areas and take their own shots, which they can then share on social media. It’s a great extension, and a fun way to explore the charm of Norhtlandz without having to make the schlep to Jersey. Stick around for credits and “Join Together” after the jump. continued…

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Continuing their back-to-school Techfitter campaign, Best Buy and CP+B are providing Tim Kong, an aspiring games designer, with the tech he needs to design and code his next action-packed adventures. Previously, Best Buy “techfitted” a marine biology major and an aerospace engineer with a set of Windows 8 gadgets.

This new spot is comparatively less exciting, maybe because stars and oceans are grander than grungy cars and code. Consequently, I wish we had more of a storyline. Is Tim Kong really just going to make a new Grand Theft Auto, or do his interests lie somewhere specific? And in that case, can we hear what he has to say? At this point, he’s a Stock Student who knows how to make a good surprised/awesome face.

But maybe it’s better that he’s a basic video games enthusiast. Many current college kids must relate, and it’s a good thing Best Buy has a spot specifically geared towards forward-thinking, technology-centered students, hence the girl scientist, a guy scientist, and a gamer. If only the campaign lasted longer and their next subject is a fashion girl, conveniently coinciding with Fashion Week. Ah, what could’ve been.

Credits after the jump

continued…

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