Hasta La Creative!

Heather LeFevre, the Planning Survey founder who returned to Miami CP+B as a group planning director about a year ago, (she recently got married in the office) was a guest speaker at the offices of Creata London yesterday afternoon.

LeFevre talked about her year traveling around the world, to different agencies in different cultures, which preceded her return to CP+B. She is currently working on a book about the experience, called Strategist Gone Rogue: Pearls of Wisdom Stolen From Around the World. During that year she picked up on different approaches from senior planners around the world and made many observations about the different marketing climates in different countries. Those pearls of wisdom were on display during the talk, something of a preview for the upcoming book. You can read more about Heather and her travels on her blog, “Buy me, I’ll change your life.”

New Career Opportunities Daily: The best jobs in media.

It’s been a busy week on the staffing front at CP+B. Just days after announcing a slew of creative hires in its L.A. office, the Boulder-based agency brings us the news that it’s welcomed back Heather Lefevre, who you might remember from this clip, to serve as group planning director in its Miami office. Lefevre initially worked at Crispin from fall 2007-2008 as a senior cognitive anthropologist (can never get enough of that title) and was part of the multiple award-winning teams that worked on Whopper Freakout and Whopper Sacrifice.

During her career, she’s also held planning positions at the likes of what was then StrawberryFrog Amsterdam as well as DDB Amsterdam, The Martin Agency and Mullen. Lefevre’s not the only one reuniting with CP+B, though, as the agency has also welcomed back Greg O’Neal to serve as account director on Bing. O’Neal’s first tour of duty at CP+B lasted two years and during his career, the account vet worked at the likes of Razorfish and BBH.

New Career Opportunities Daily: The best jobs in media.