Reilly Out at CP+B

robreilly1Wow, figured the encroaching holidays would be a slow time but just got official word that Rob Reilly, 10-year vet and partner/worldwide chief creative officer at Crispin Porter + Bogusky is leaving the agency to “pursue new ventures.” According to the Crispin camp, which also lost UX lead Matt Walsh recently, the creative department has been restructured as a result of Reilly’s departure, which will now all allow all of its camps including Boulder, L.A. Miami, London and Gothenburg to have “increased autonomy.”  The “restructuring,” which follows Reilly leaving along with his wife, 16-year CP+B vet and managing director/partner Laura Bowles, was concocted by Reilly, CEO Andrew Keller and CP+B chairman, Chuck Porter. From the announce,  executive director of creative development Evan Fry  (who rejoined CP+B over a year ago) and director of art & design Dave Swartz (the CD who we most recently noted in this Roman Coppola-directed Microsoft effort) will help guide the new creative structure while still reporting to Keller.

So, what does CP+B CEO Andrew Keller have to add? Well, in a statement, he says, “I am extraordinarily lucky to have Rob and Laura as friends and to have worked with them as partners through some of the most exciting and courageous times at CP+B. This structure really speaks to the immediate needs of our clients and our vision for meeting those needs. This is an incredibly exciting step in delivering outstanding creative work to our clients.”

During their career, both Reilly and Bowles led CP+B accounts including Domino’s, Burger King and more. As for Bowles, the MD moved up the charts during her career at CP+B from content supervisor to VP/account director to her most recent role as partner/managing director, working with other clients including Hotels.com and on new biz efforts. Sources say the parting was on good terms but we no word as to what Reilly and Bowles are up to next.

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Apple and Samsung Users Remain Violent Half-wits in Latest Ad for Windows Phone

There isn't a public event that Apple and Samsung users can't spoil by fighting with each other, according to Crispin Porter + Bogusky's hyperbolic but still amusing campaign for the Windows Phone—which continues with the spot below, again directed by Roman Coppola and set to air Sunday during MTV's Video Music Awards.

Coppola directed the earlier spot, "The Wedding," which was a big success (more than 6 million YouTube views), and he brought back many of the same actors for "The Recital." In the new spot, Apple and Samsung users again jockey for position to get the best photos, and are soon ridiculing, head-butting and otherwise trying to take each other down. (On the plus side, at least they seem interested in the school play and aren't just falling asleep.) The spot pushes the Nokia Lumia 1020 with 41 megapixels and reinvented zoom, which apparently helps you get better pictures and also just be a nicer person.

There's less snappy dialogue this time, though it's a fun moment at the end when the woman who's literally spouting Apple's recent advertising copy gets thumped to the floor.

Credits below.

CREDITS
Client: Microsoft
Spot: "The Recital"
Agency: Crispin Porter + Bogusky
Worldwide Chief Creative Officer: Rob Reilly
Executive Creative Director: Dan Donovan
Creative Directors: Dave Swartz, Dave Steinke
Associate Creative Directors: Paul Sincoff, Kyle Jones
Art Director: Jeff Hunter
Copywriter: Aaron Cathey
Integrated Head of Video: Chad Hopenwasser
Executive Integrated Producer: Sloan Schroeder
Senior Integrated Producer: Laura Keseric
Production Company: Directors Bureau, Los Angeles
Director: Roman Coppola
Executive Producers (Production Company): Lisa Margulis, Elizabeth Minzes
Producer (Production Company): Francie Moore
Director of Photography: Chris Soos
Postproduction: NO6LA, Santa Monica, Calif.
Visual Effects: Method, Santa Monica, Calif.
Executive Producer, Design: Robert Owens
Producer: Ananda Reavis
Editor: Jason McDonald
Music Company: JSM Music
Junior Music Producer: Chip Herter
Arrangers: Joel Simon, Doug Katsaros
Sound Design Company: Henry Boy, Brooklyn, N.Y.
Sound Designer: Matthew Hedge


    

Parents Get Feisty in New Microsoft Advert from CP+B, Roman Coppola

In CP+B’s new Roman Coppola-directed spot for Microsoft, sweet children sing in asparagus suits while their parents frantically capture every moment using their iPhones and Androids. A brawl ensues, with parents fighting for the perfect panorama, jostling one another to avoid phone photobombing, and climbing into the ceiling pipes for the ideal aerial shot. Of course, the couple with a Nokia Lumia 1020 sits calmly in the back with their superior cameraphone, knowing they got a great photo of their daughter dressed as a carrot.

This spot is in line with Microsoft’s last video, “The Wedding,” where the same scene occurs, but at a church. Both ads end, “Don’t fight. Switch.” Considering photo sharing has become one of the most important parts of owning a phone, it’s not a bad idea. Ad-wise, this spot is a great portrait of modern day life. If only an unintelligible child vegetable chorus could always soundtrack petty adult hysteria.

Credits after the jump.

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Microsoft Puts on Boxing Gloves, Goes After Apple Again

Now that the dust has settled around the overplayed Windows smartphone wedding commercial directed by Roman Coppola, there’s a void in Windows-bashing-Apple negative campaign ad territory. Well, with some help from CP+B, the brand is back to tackle a new comparative subject: tablets.

There are actually two new spots, first covered over at Mashable, both taking not-so-subtle digs at iPad products. The spot above even goes as far as to use Siri against Apple – in short, iPads can’t do as much as Windows 8 tablets. But you can play chopsticks on an iPad for whatever that’s worth. And if you watch the commercial, it’s apparently not worth much. You have to respect the brash stance Windows is taking here. They are clearly playing catch-up in the publicity game, and going after Apple in such a direct fashion could be the right way to make up the distance. And the best part is, since both companies are so rich, suing each other over copyright infringement and/or libel won’t even make a difference. Ding, ding. Time for the next round to begin. You can watch the more informational attack ad after the jump.

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Microsoft to Apple and Samsung Fans: Stop Fighting, You Utter Morons

If smartphone advertising has a recurring theme, it's that the users of rival products are idiotic obsessives. Samsung made that point with its campaign poking fun at Apple fanboys. Now, Microsoft is making a similar point about both Apple and Samsung fans. The spot below for Windows Phone, from Crispin Porter + Bogusky and director Roman Coppola, takes place at a wedding, where half the crowd has iPhones and half has Galaxies. The bickering starts immediately, and soon escalates into a nasty brawl. A couple of attractive caterers, meanwhile, don't see what all the fuss is about. Can't we all just get along, and agree to buy Windows Phones? Of course, Microsoft would kill, or at least maim, for the kind of smartphone brand loyalty that the other two companies have. For now, the thinking seems to be, If you can't beat them, at least beat them up. And by the way—yes, unfortunately, Apple body tattoos do exist.

Credits below.

CREDITS
Client: Microsoft Windows Phone
Spot: "The Wedding"
Agency: Crispin Porter + Bogusky
Worldwide Chief Creative Officer: Rob Reilly
Executive Creative Director: Dan Donovan
Creative Directors: Dave Swartz, Dave Steinke, Bill Roden
Art Director: Robbin Ingvarsson
Copywriter: Waldemar Wegelin
Executive Integrated Producer: Aaron Kovan
Senior Integrated Producer: Laura Keseric
Junior Integrated Producer: Mike Borell
Production Company: Directors Bureau, Hollywood, Calif.
Director: Roman Coppola
Executive Producers (Production Company): Lisa Margulis, Elizabeth Minzes
Producer (Production Company): Mary Livingston
Postproduction: Method, Santa Monica, Calif.
Editorial Company: NO6LA, Santa Monica, Calif.
Executive Producer, Design: Crissy DeSimone
Producer: Leslie Tabor
Editor: Kevin Zimmerman        
Junior Music Producer: Chip Herter        
Group Account Director: Devin Reiter
Content Management Supervisor: Lynn Harris
Content Supervisor: Kelly Olech
Content Managers: Casey Wilen, Andrea Cadloni
Business Affairs: Katherine Graham Smith
Group Planning Director: Jason De Turris
Junior Cognitive Anthropologist: Tiffany Ahern

    

Windows Denounces Apple-on-Samsung Fan Violence in Latest Spot

Son of The Godfather and Apocalypse Now director, Francis-Ford Coppola, Roman Coppola was on a bit of a winning streak after co-writing Wes Anderson films The Darjeeling Limited and Moonrise Kingdom. However, after directing the near-universally panned Charlie Sheen vehicle, A Glimpse Inside the Mind of Charles Swan III, Roman lost a healthy portion of the goodwill he had racked up. As The A.V. Club put it, the film “it isn’t a movie so much as a feature-length perfume commercial for a Charlie Sheen signature cologne with gorgeous packaging and absolutely nothing inside.” So, yeah. It was pretty bad.

Seeking solace from tomato-throwing critics, Roman did what all directors attempting to recover from a stinker do: Join forces with CP+B for a Microsoft TV spot. Here, we see Roman channeling his own life experiences to sell Windows Phones. Sure, says Roman metaphorically through this spot, there are haters are either side of the aisle. But you can’t have the naysayers keep you down, you know? Yes, some people like Apple phones and some people like Samsung phones, just like some people like good movies and some people like other good movies. But, just because your movie isn’t “good” or your phone isn’t “good” either, doesn’t mean to have to be part of the fighting. As Jay-Z once said, “Get that dirt off your shoulder.” Most assuredly, Roman was playing this track on set throughout the production of this ad.

Embrace Roman Coppola, and embrace Nokia Windows phones. Credits after the jump.

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Prada junta Wes Anderson e Roman Coppola em comercial de perfume

Dando continuidade à longa tradição de diretores conhecidos dirigindo comerciais de perfumes de marcas famosas, com histórias que a princípio não precisam fazer nenhum sentido, desde que tenham um visual bacana, a Prada resolveu apostar suas fichas na parceria Wes Anderson + Roman Coppola para o filme da nova fragrância Candy L’Eau.

Por enquanto foram divulgados apenas teasers de 12 segundos, estrelados pela modelo e atriz Lea Seydoux. A trama inspirada em Uma Mulher para Dois, de Truffaut, coloca o trio em situações cotidianas, como uma ida ao cinema, uma festa de aniversário e a garota se arrumando no salão de beleza – momento em que ela questiona por quanto tempo os três poderão ser felizes juntos. A resposta: isso importa?

Os filmes até que funcionam bem sozinhos – lembrando que são comerciais de perfume -, mas rola uma curiosidade de ver essa história completa, sendo contada do começo ao fim.


[ATUALIZAÇÃO] Aqui, o filme na íntegra.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Three’s Company in Wes Anderson and Roman Coppola’s New Prada Short Film

From flatulence to fancy perfume, I've had a fragrant week at AdFreak. Prada has commissioned a short film by Wes Anderson and Roman Coppola to tout its Candy L'Eau scent. Two guys star with Lea Seydoux, who made an impression a few years back by bouncing off walls, rolling on floors and flashing her panties in a Prada commercial. For now, the client is teasing the new effort via 12-second previews—see three of them below—that follow the fabulously coiffed and smartly attired trio to the cinema, a surprise birthday party and a beauty salon. "How much longer can we possibly all be so happy together?" Seydoux asks while enjoying a mani-pedi treatment. The three-way relationship in Truffaut's Jules and Jim was an inspiration, though the slightly muted, dreamy images here play more like Anderson's own style with dashes of Fellini and David Lynch (at their most playful and benign). The trailers work fine as mini-films, and the super-short format seems perfect for Prada or any high-end fragrance purveyor—providing slightly surreal, sweet suggestions of story line and leaving no time for the hyper-stylization to sour or the stench of pretentious commerce to creep in. For more Wes "Branderson," check out our collection of the director's top 10 commercials.