Lori, an abused wife and mom in Michigan, spent two years squirreling away money—hiding bills in a tampon box—until she had the means to escape her violent partner.
Her story is the basis of a new campaign, #FreeToWalk, from the Allstate Foundation and ad agency Leo Burnett, with a stark and chilling video as its centerpiece.
Coors Light may have its double-vented wide-mouth cans and its two-stage activation bottles, but it doesn’t have a monopoly on beer technology. Another Molson Coors brand, Cobra, is out with a notable invention—not with its own packaging, but with a special glass it claims is revolutionary.
No animals were harmed in the making of this ad. Well, maybe the polar bear ate a fish, but that’s about it.
Ron Foth Advertising stages an epic rap battle between carnivores and herbivores for the Columbus Zoo and Aquarium. Thankfully, the animals don’t bust any rhymes or moves—but dozens of zoo staffers do, in a throwdown that gets pretty intense.
Keira Knightley might seem dainty, but she has no problem dropping an F-bomb when the occasion calls for it—like when chastising the young British citizens who plan to skip the country’s upcoming referendum on European Union membership.
With sexual transmitted diseade rates ascendant in Alberta, Canafa, how can a provincial health department reach young people who clearly aren’t practicing safe sex?
The answer, it turns out, is an ad campaign by the Trigger agency that combines disquieting frankness with cringe-inducing, Tom Wolfe-esque use of modern sex slang.
If you’re based in London and want a free bike, a new company called Buzzbike—whose name explains its entire business model—can make that happen for you.
In partnership with Cooper (creator of the Mini Cooper), which is providing the actual bicycles, Buzzbike offers Londoners not only a free bike but a Hiplok DC lock, lights, insurance and servicing—all for a £100 deposit (about $145). In exchange, users must commit to biking to work a minimum of 12 days a month and park their bikes on the street.
Why the weird requirements? The bikes are branded by whoever wants to be seen streetside, adding a democratic twang to the city bike model—Nike recently created its own city bikes for Portland, Ore., and Citi, of course, sponsors the New York program. The difference here, of course, is that no single brand has to carry the slack for the people’s transport.
Here’s a fun little promo for the Miami Ad School’s Toronto location, showing a portfolio critique that seems like good news at first for our young hero being interviewed—but soon the truth becomes more painfully obvious.
Forget about next week’s Cannes Lions. Check out all the crazy cats in this commercial for Netto, a German supermarket chain.
These 75 seconds of epic kitty cuteness take place in an incredibly detailed miniature version of a Netto store and feature clones of Maru, Keyboard Cat and other stars of famous feline memes. Is the No No No Cat among them? Yes yes yes!
Climate change isn’t your problem—it’s your children’s problem. At least, it will be if the world’s current crop of adults fail to act.
A new campaign from the government of Ontario, brought to you by Grey Canada, makes that very argument with help from pop environmentalist David Suzuki. In the first ad, Suzuki lectures an auditorium full of kids on the failure of grownups to sufficiently address global warming:
Exactly how obsessed are you with Game of Thrones, Silicon Valley and Last Week Tonight with John Oliver? HBO tests the depths of your nerd knowledge in a new campaign from Droga5—the agency’s first work for the paid cable network—that sends you down a rabbit hole on Instagram, where you answer trivia to solve clues leading to fun prizes.
Branded prank videos are still hanging around, as we saw earlier this week with Publicis’ great Heineken stunt from Brazil. And here’s a fun new one from Sweden, where Electrolux touted its UltraCare range of washing machines by turning the dry cleaning store that one Swedish woman uses into a replica of her own apartment.
Is Todd Gurley actually vegetarian?
You have to wonder after watching this Carl’s Jr. commercial starring the Los Angeles Rams running back. The spot shows Gurley supposedly biting into the California Classic Double Cheeseburger, but it’s blatantly obvious that the burger isn’t real—it’s a digitally inserted photo that isn’t fooling anyone.
New York City finds no shortage of reasons to pat itself on the back, but the city’s groundbreaking ad campaign for transgender bathroom rights actually justifies it.
Concerns about “drugged driving” have prompted the Colorado Department of Transportation and Amélie Company to create an ad campaign, “Dangerous Combinations,” about the dangers of driving under the influence of marijuana.
A quick look at this data makes clear why there’s a need for this kind of campaign. Drugged driving incidents have increased since Colorado decriminalized weed in 2012.
Penguin is running a series of posters in the London Underground featuring quotes from classic literature. But the quote it’s pulled from Ivan Turgenev’s Fathers and Sons has led to accusations that the publishing house is provoking “anger and ethnic hatred.”
There are also questions about the specific translation that was used, which makes this whole thing even more awkward.
In partnership with Norman Walsh, a British sports shoe brand, McCann London has created the Herbrand Seven-Eleven, a pair of sneakers inspired by the agency’s own art-deco-style building at 7-11 Herbrand Street.
The limited-edition shoes, manufactured by hand in Norman Walsh’s factory in Bolton—where the brand’s been based since 1961—bear the distinctive white and green colors of the McCann building. They went live Wednesday at an agency exhibit celebrating Norman Walsh’s history.
It’s a shame when a person introduces herself as “a human” and it actually seems necessary.
A new video, titled “Meet a Muslim,” aims to mitigate some of the fear and misperception currently pervading the American dialogue—by putting the camera on a diverse cross-section of U.S. citizens who share the Islamic faith.
There’s a pediatrician, a mom and a handful of adorable kids. There’s a woman who calls herself the “naughty Muslim,” a couple of parents who call their family “smiley Muslims,” and a man (who also—gasp!—drinks) married to another man.
There’s also a white dude. And a young, Ohio-born woman who wears a floral hijab and describes herself as a “foodie.” They all share a little about themselves, then offer reflections—uniformly warm, sometimes baffled, often heartbreakingly insightful—about why they face so much animus from people who don’t know them.
What if you had the perfect excuse to watch the UEFA Champions League Final at an epic Heineken party … without your girlfriend?
About one in six Romanian women get cancer each year. Understandably, depression can run high among those who lose their hair during treatment. As one survivor puts it in the video below, “All of a sudden, you’re not you. You have a label: cancer.”
For most Romanians, wigs are prohibitively expensive, and there are no government subsidies to help. So, cancer charity Funda?ia Rena?terea and McCann Bucharest developed a novel campaign to convince women to cut their hair and donate it for wig production.
Bogus ads that never ran are a scourge on advertising award shows. But now, you can make sure your bogus ads actually did run—thanks to a new magazine in Canada that will print them, no questions asked.
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