Waiting on a train and riding a train used to be a time to calm your mind, to think, or maybe read. It’s slightly more nervewracking now that any enclosed space where other humans breathe is a health risk. Perhaps it’s better in Canada. Canadians are such sensible, practical people. For instance, in the nation’s […]
The post In Toronto, Public Safety and Public Transit Are One appeared first on Adpulp.
The Escalade from Cadillac is a sexy ride. Sexy rides need sexy drivers, and now Caddy has one in Regina King. Have you seen the HBO series, Watchmen? It’s as good as anything on TV since The Wire. King plays a detective in the single-season series, and she’s damn good at her job. She’s also […]
The post American Made and Made To Make You Smile appeared first on Adpulp.
Oh, how we sometimes long for the good old analog days. That is until we recall how cumbersome and annoying the car buying experience used to be. Thankfully, with the help of 72andsunny, Autotrader is finally making “car buying is easy.” It clearly wasn’t easy to get a good price on a vehicle in ancient […]
The post Car Buying Was Largely “Greek To Me,” Until Autotrader Made It Simple appeared first on Adpulp.
“Dare to program something internet-breaking. Dare to blow their minds. Dare to be homeroom famous, a high school fable.” She Can STEM from The Ad Council and Deloitte Digital’s Heat aims to dismantle the intimidating exterior of STEM fields by showing girls how fun, messy and accessible STEM can be, encouraging them to dive in, […]
The post She Can STEM And You Can Help To Encourage Her appeared first on Adpulp.
Advertising that reveals brand truth is advertising that’s worth making, viewing, and sharing. Vital Farms—the largest supplier of pasture-raised eggs in the country—understands this, and is wisely using their brand truth to establish a competitive advantage. Let’s look at some of the ads the company has made over the past few years. Austin’s creative powerhouse, […]
The post Vital Farms Takes “Cage-Free” Out of Its Cage appeared first on Adpulp.
Mozilla, the not-for-profit behind Firefox, was purpose-built to make the internet what it can be: an open tool for everyone — the powerful and the weak, the right and the left, everyone. Right now, Mozilla is on a mission to unfck the internet. “On an unfcked internet, platforms will create incentives to stop fomenting conflict […]
The post Mozilla Is Gettin’ After It appeared first on Adpulp.
Pinterest wants more makers to make more pins on its visually-rich social media platform. More pins lead to more views and more interest from advertisers. It’s a business. Andréa Mallard, the firm’s CMO wrote a letter about what’s moving her and the brand forward today. These days, by lunchtime, I feel like I’ve felt all […]
The post Make A New Arrangement on Pinterest and Make It Stick appeared first on Adpulp.
All episodes of Ad Chatter are now available on Apple Podcasts Spotify Stitcher Amazon Music Listen Notes Deezer Podchaser Podcast Addict Google Podcasts In this new edition of Ad Chatter, Dan Goldgeier and I discuss: The blight of overworking people in the agency business Rao Homemade’s deceptively […]
The post Ad Chatter, Episode 4: Overworking the Team, Plus Three Quick Takes on New Commercials appeared first on Adpulp.
What are you hungry for? Depending on where you live, a driver will bring it to you? In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. So, $164 billion in four years. Several players are competing […]
The post Uber Eats Delivers Food to Your Door, And Strange Commercials To Your Screens appeared first on Adpulp.
Here I find peace. Here we are free. Here the tradition continues. Here it’s your season. Question. Why make a thinly veiled political advertisement (favoring one side) when the intent is to sell deer hunting equipment to all who hunt deer? Question. Who would be more likely to go deer hunting—Don Trump or Joe Biden? […]
The post Hunting Has Its Own Virtues, Virtue Signaling Isn’t One of Them appeared first on Adpulp.
Politics is such an ugly sport, unlike baseball. Baseball is life-sized chess with cleats. Baseball is also America’s pastime, and politics is not. Politics is America’s wasteland. And politics in a presidential election year is even worse. All of which leaves the American public hungry for something good, something original, and something fun. Something like […]
The post Political Ads Get Properly Skewered By A Major League Baseball Team appeared first on Adpulp.
What’s your story? Whatever it is, Netflix wants to connect you and your story to one of its stories, and the 21st-century studio has so many stories to play. Here’s a commercial all about it. While the commercial isn’t much of a story, When ScarJo speaks, people do listen. In her gravel voice, she posits […]
The post It’s Always Story Time, Now and Forever appeared first on Adpulp.
“Football is a microcosm of America.” LaDainian Tomlinson said so, and he’s right. This ultra-American game is violent by design. One team acquires the territory of another. Like the land on which the game is played, football’s territory is highly contested, and this constant striving and insecurity is a mirror into the American soul. So […]
The post Football Is Back (To the Delight and Disgust of Millions of Americans) appeared first on Adpulp.
“Karen” wants her privacy. Come to think of it, so does “Ken.” I like this commercial because it is awkward. For me, peak awkward happens when the coworkers speak in emoji. “Read heart emoji. Blue heart emoji. Puke emoji!” The spot offers the technorati a funny takedown of the quantified life and a well-earned poke […]
The post Karen Wants Her Privacy; Apple Provides appeared first on Adpulp.
Americans (with technical training) fix things. Which is good, because Americans with no good sense break things. Let’s take a look at this new 60-second commercial from one of the nation’s leading specialized technical training educators. The spot, created by the New York advertising agency DeVito/Verdi, assures viewers that once again it will be America’s […]
The post The Good News Is Lincoln Tech’s Graduates Fix Things appeared first on Adpulp.
Nike is fighting culture wars. Meanwhile, New Balance is paving the way to a brighter future for athletes and the athletic. New Balance’s new campaign video features US tennis star Coco Gauff, who has used her powerful, swift rise in the sport to advocate for social change. “Coco has established herself as a leading voice […]
The post “We Got Now,” New Balance Athletes Say (And I Believe Them) appeared first on Adpulp.
It is Back to School season. Due to the pandemic, the annual tradition is now fraught with concern for everyone’s safety and well being. Consequently, educators around the nation are busy mapping out safe ways for students to return to schools, classrooms, and dorms while social distancing. Thankfully, some helpful materials are being made available […]
The post Safety First, Let’s Shake On It appeared first on Adpulp.
Are you hungry for some ad snacks? You’ve come to the right place. Animation Is Having A Moment Earlier this summer, Chateau Ste. Michelle (Washington’s founding winery) introduced a new bottled offering – its first foray into canned beverages. Four new wines in smaller serve aluminum bottles are now available across Washington, Oregon, New York, […]
The post Washington Wine In Crushable Cans, Plus Peanuts In A Paper Bag appeared first on Adpulp.
Fallon and Cooper Tires created a new spokesman for the company. His name is Uncle Cooper, and Uncle Cooper knows a lot about tires. There are several explanatory videos like the one above in this campaign. Uncle Cooper was inspired by consumer research which revealed that consumers lack confidence in their tire buying decisions. Drivers […]
The post Uncle Cooper Says “Go With The Coopers” appeared first on Adpulp.
Do you know this woman? Maybe you are this woman. Maybe you work with her. Maybe you live with her. I wonder aloud because I find the portrayal of her work style and her work ethic striking. She is all in, of that, there can be no doubt. When the unreasonable boss-lady chirps her unreasonable […]
The post Project Pandora’s Box: Apple’s Cheeky Take on Working From Home appeared first on Adpulp.
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