If it seems like every brand is suddenly talking about the position of Mercury and how you should eat (or smell) based on your star sign, you’re not wrong. The list of brands using astrology in their marketing campaigns–from Pandora to Del Taco to McCormick & Company–is long, and only getting longer. Earlier this month,…
Vineet Mehra is on the move again. The marketing leader has departed his post at plant-based food delivery company Good Eggs to become fin-tech platform Chime’s new chief marketing officer. Mehra joined Good Eggs as chief growth and CX officer in February 2021. Before that, he spent two years as global chief marketing officer at…
In November 1991, Chelsea Clinton was at her father’s presidential campaign headquarters stuffing envelopes while a news segment aired. Magic Johnson had earlier that day publicly disclosed he was HIV positive. News commentators, Clinton remembered, remarked on Johnson’s “courageous decision” to disclose his HIV status. Tony Coles, president of the Black Information Network, interviewed Clinton…
The bog is in the background at Ocean Spray, and the cranberries are front and center. Two years after the 92-year-old consumer packaged goods marketer was surprised by a feel-good viral TikTok video, Ocean Spray is looking for other waves to ride with a major rebrand. The focus is on the power of the cranberry…
In what’s become a yearly tradition, Budweiser recently announced the arrival of limited-edition cans just in time for Memorial Day. This time out, America’s lager isn’t just going with a stars-and-stripes motif, it’s going with a new name. Get ready to pop open a can of Freedom. “Here’s to the freedom that unites all Americans,”…
The role of athletes as brand representatives experienced a range of dramatic changes in 2021. One of the most memorable examples of the changing nature of these paid partnerships happened last summer. That’s when Sweetgreen found itself ahead of a growing conversation about mental health and advertising that was playing out across gymnastics, soccer and,…
The Columbus, Ohio, outpost of Two Men and a Truck resembles most any family-owned moving and storage franchise. Ensconced on an industrial lot north of downtown, the company does business out of a metal warehouse. Brawny moving guys in matching gray T-shirts come and go. And on the lot outside, there’s a fleet of 40…
Thumbtack, a company that provides specialized workers to tend to consumers’ home improvement and other personal tasks, is looking to add some personality to its marketing strategy. That edginess comes in the form of a talking, anthropomorphized thumb. Thumbtack’s “pursuit of boldness” starts with its latest ad campaign that the brand created in partnership with…
Absolut Vodka’s new campaign is primarily intended to reach LGBTQ+ consumers ahead of June’s Pride month. But that’s just a small part of a larger, ongoing effort that looks back as well as forward at Absolut’s long association with the culture and concerns of that population right now. While Disney is caught up in local…
Whether you think a music festival is gathering to see and hear the biggest artists or simply as a star-studded social media event, Coachella is the embodiment of both. The annual phenomenon captures attention well beyond the California valley where it’s been held (minus two pandemic years) since 1999. So it’s a must that brands…
Looking to welcome back its Mexican Pizza with some pizzazz, Taco Bell is giving its fans dinner and a show. The chain is creating what it describes as an “off off-Broadway” musical starring Mexican Pizza megafan Doja Cat and country icon Dolly Parton. The satirical show, produced by Live M?s Productions, tells the story of…
With a career spanning over three decades, a quick glance at Colman Domingo’s r?sum? reveals he’s pretty much done it all: plays, musicals, television, movies, talk shows, playwriting, and directing. In one of his more recent projects, Domingo partnered with AMC Networks to launch Bottomless Brunch at Colman’s. What started off as a branded content…
Last December, the millions of fans who tuned in for And Just Like That, the much-anticipated sequel series to the late ’90s cult phenom Sex and the City, were in for a big surprise–literally. Leaving aside the challenge of updating Carrie, Miranda and Charlotte with a bit more wisdom and a bit less collagen, there…
Esports brand FaZe Clan is ramping up production of original content with a new reality competition series to provide more premium reach for brand marketing partners. And the esports giant is coming into this new phase with a new partner: lifestyle nutrition brand Ghost. The news comes after FaZe Clan ended its partnership with energy…
The NCAA Tournament is the ultimate basketball event in the college domain. This year, it also became a case study for brands on how to navigate name, image and likeness (NIL) deals with student-athletes. The 2022 championship drew an average of 10.7 million total viewers for its 67 live telecasts, up 13% year over year….
The streaming wars haven’t been limited to streaming services–there’s livestream shopping, live sports, Twitch (just to name a few) and, as it gains regulatory approval in more places across the U.S., online gambling. That’s because more casino apps are hosting live casinos, in which real dealers shuffle cards and spin roulette wheels as remote gamblers…
Life was different in 2000, when an episode of Sex and the City catapulted Magnolia Bakery into the national consciousness. The iPhone and Instagram didn’t exist. Ecommerce represented around 1% of total U.S. retail sales, according to the Census Bureau. Now, the iPhone is ubiquitous, a reported 2 billion people scroll through Instagram each month,…
Following the end of any captivating TV series, dedicated fans are often left wanting more–more answers, more missions and, most importantly, more content. In collaboration with Netflix’s series La Casa de Papel–known in the U.S. as Money Heist–Reebok has launched the Reebok x La Casa de Papel Collection of apparel and footwear. As a nod…
Even though he’s toured the world, won four Grammys, sold 40 million records, acted in several Hollywood films and, as a child, sat on Duke Ellington’s lap while the jazzman played piano, Lenny Kravitz has one particular memory that’s never left him. And it’s got nothing to do with fame or music. Since 1989, the…
Irish whiskey brand Jameson is owning orange, the vibrant Spring color, in Pinterest’s first-ever color takeover partnership. Starting today, users who search for orange will see Jameson’s content for its new spirit flavor across top orange hits on Pinterest’s page. The break-through ads will appear in searches like orange chicken and orange nails, according to…
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